7 Tools to Spy on Your Competitors’ Marketing
What if we told you that marketing doesn’t have to be hard? It can actually be easy with the right guidance and tools. To be the best in your market, you have to know and understand your competition. That’s why, if you aren’t spying on them, you aren’t doing everything necessary to grow your […]
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WordPress: Pros and Cons
Updated September 2026. Originally published July 2019. WordPress in 2026: Pros and Cons WordPress has come a long way since its early days as a blogging platform. As of 2025 it powered more than 40% of the web and continues to evolve with innovations like the block editor, full‑site editing and headless integrations. But as […]
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A Quick Note on Bounce Rate
What is a Bounce Rate and How Do You Analyze It? The bounce rate reveals the percentage of visitors who depart your website without any interaction. This statistic has a major impact on sales and may also affect your visibility in Google search results. You can automatically calculate this number by using Google Analytics. […]
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ADA Compliant Websites (You’ll Want To Check Yours!)
Originally published April 2019. Is Your Website ADA Compliant? Accessibility for people with disabilities is just as important on the internet as it is in real life. What many people don’t realize is that the Americans With Disabilities Act (ADA) requires that business websites be accessible to all users, regardless of their physical limitations. […]
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Custom Websites Vs. Customized Websites
What’s the difference between a custom website and a customized website? Though these two phrases sound the same, there’s a world of difference in what they deliver.
Read this postWhat Is Parallel Tracking?
Originally published November 2018. Parallel tracking is the latest shift in digital marketing. It is a way to streamline your advertising so that you can: Keep better track of your ad stats Get more clicks And improve your ROI. Increase Your ROI with Parallel Tracking These days, we all use multiple devices to get […]
Read this postPodcast: Business Voice Interviews Sean McKay
Sarah Lentini of The Greece Chamber of Commerce interviews Site Hub President, Sean McKay. They discuss Awareness, Reputation, and Conversion as well as GeoFencing and more!
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Google’s New Safety Requirements: What You Need to Do
Originally published August 2018. Big Problem: Changes in security protocols could mean your website is flagged by Google as “unsafe.” Easy Solution: Have Site Hub update your security certificate. As part of their efforts to make the web safer for their users, Google has tried to encourage websites to get digital certificates. These digital […]
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What is Geo-Fencing?
Think of a geofence as a virtual border. It extends for a specific area around a location as chosen by whoever sets it up. Using GPS or cell carrier towers, devices that enter or exit this virtual border engage the action of the fence.
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GDPR Implementation Checklist 2018 – US Websites
General Data Protection Regulation (GDPR) Even though it is a European Union law, it will affect anyone who deals with organizations or individuals from the EU. Specifically, the regulation changes how European citizens’ personal information is collected and processed. The main point of the regulations is that consumer consent to share their data is “freely […]
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