Professional services, B2B and financial services buyers do not decide on impulse. They research, compare, ask a colleague and read your site closely before they ever call. We have built SEO for financial institutions including Lyons National Bank and Community Bank NA, and we bring the same rigor to law firms, CPA firms, consultancies and B2B service providers.
A business services or B2B buyer, whether they are choosing a bank, a law firm, a consultancy or a software vendor, runs a longer and more scrutinized decision process than a consumer buyer. They compare credentials, read case studies, check reviews and often loop in a colleague before they ever fill out a form. Marketing built for a fast, emotional purchase does not translate, and a site that cannot hold up to that scrutiny loses the deal before a salesperson ever gets involved.
That length is the whole problem. A deal that takes four months to close does not fit inside a thirty-day reporting window, and it does not get created by a single click. Measure it the usual way and you end up optimizing toward whatever channel happened to be running the week the contract got signed.
This is the sector where measurement stops being optional. Multi-touch attribution across a months-long cycle needs the CRM and the ad platforms telling each other the truth, which is what the measurement build exists to do. The nurture, the pipeline stages and the handoff to sales run on CRM and automation. Neither one is a reporting nicety here. They are the reason a long cycle can be managed at all.
Most B2B engagements start with measurement, because everything after it gets judged by numbers it produces. Organic SEO and AI visibility run inside the same program. Media comes last, once the pipeline can be tracked.
The CRM-Integrated tier at $12,500 is the one most B2B firms need. It connects a first marketing touch to a deal your CRM says actually closed, months later, so attribution survives the length of your sales cycle.
We have built organic SEO programs for Lyons National Bank and Community Bank NA, work that holds up in a regulated, trust-driven category. The same program covers getting cited when a prospect asks an AI assistant to compare firms or vendors.
Forms, offers, nurture sequences and the handoff into your CRM. Built for a cycle where the first visit almost never ends in a signed contract, and the follow-up has to run for months without anyone remembering to send it.
Paid media for B2B and financial services audiences is built around demand generation and a long consideration window, not a single-click conversion. Priced by monthly spend, and we do not run it against tracking we cannot trust.
How a prospect moves from first search to signed engagement, how long that typically takes, who else gets consulted along the way, and where your current site or campaigns lose credibility instead of building it.
Tracking a lead from first click to closed deal takes more than a pixel. The build connects marketing activity to what your CRM says closed, so a deal signed four months later still gets attributed to the channel that started it.
SEO is usually the anchor, because this buyer researches heavily before reaching out. Credentials, outcomes and the questions a skeptical buyer actually asks, answered on the page rather than saved for the sales call.
Paid media and AI visibility extend reach without replacing the credibility work. Both get judged against CRM-verified pipeline, which is the only number in a long cycle worth steering a budget with.
Lead quality is the metric, not lead volume. It is easy to cut cost per lead in a B2B account and hand sales a worse quarter. We report on what the CRM accepted and what closed, and we move spend on that basis. Ranking, traffic and form counts are inputs. None of them is the point. How that reporting is structured is covered on the measurement page.
What we build, and what each piece actually changes for your firm.
Real financial services SEO experience behind it, not a first attempt at a regulated category.
A tracked line from first marketing touch to closed deal, instead of a guess made at the end of the month.
Follow-up that keeps running for the length of the cycle without depending on anyone remembering to send it.
Credential pages, proof and forms that survive the scrutiny this buyer applies before they contact anyone.
Presence where prospects increasingly do the shortlist work, instead of only where they used to.
Spend judged by what sales accepted and closed, not by how many forms the platform counted.
A number you can take to a partner meeting, quoted off the same rate card every other client sees.
Lyons National Bank and Community Bank NA are both real SEO engagements. They are in a category where trust and credibility have to come through on the page itself, and where content clears a compliance review before it ever ranks. That is a harder version of the same problem every professional services firm has.
The terms your prospects search change from a bank to a law firm to a consultancy. The underlying buying process, research-heavy, comparison-driven and slow, does not. The same approach applies to any firm selling on trust and expertise rather than price.
A selection of Site Hub clients that sell to other businesses.
We do not price a bank, a law firm or a consultancy differently for being one. Every number on this page is the standard rate card, quoted the same way to every client.
We do not manage ad spend against broken tracking. A Measurement Build or a passed Growth Signal Audit comes first, which in a sector with a four-month sales cycle is the difference between steering a budget and guessing at one.
Managed retainers are 12-month partnerships starting at $2,000 a month, with a six-month term available at a 15% premium. Builds and audits are one-time, fixed scope. No hourly billing on any of it.
Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.
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Tell us how prospects find you today, how long your sales cycle actually runs, and where deals stall between first contact and signature. We will tell you honestly what it takes to fix it, and what it costs off the same rate card everyone else sees.
Yes. We have built SEO programs for Lyons National Bank and Community Bank NA, both regulated financial institutions where credibility and compliance-aware content matter as much as rankings. The broader approach is covered on our SEO page, and both are written up in full: Lyons National Bank and Community Bank, N.A..
Yes. The same trust-driven, long-consideration approach we built for Lyons National Bank and Community Bank NA applies to law firms, CPA firms and consultancies. The terms your prospects search change. The underlying research-heavy buying process does not.
With a CRM-integrated build, covered on our marketing measurement page. It connects a marketing channel to what your CRM says actually closed, even when that happens months after the first touch. Without it, a four-month sales cycle usually gets attributed to whatever channel happened to be running the week the deal closed. The pipeline stages and nurture that carry the lead across those months run on CRM and automation.
A B2B or professional services buyer searches for comparisons, credentials and outcomes, then often loops in a colleague before contacting you, covered on our SEO page. The content has to answer a more skeptical, better-informed question than a consumer search typically does, and the page has to hold up when a second decision maker reads it cold.
Yes, priced at our standard rate card starting at $2,000 a month, covered on our paid media page. B2B and financial services campaigns are usually built around demand generation and remarketing to a longer consideration window, not a single-click conversion. We report them against CRM-verified pipeline rather than platform-counted form fills.
Yes, covered on our AI visibility page, from $2,500 a month. When a prospect asks an AI assistant to compare vendors, banks or firms, this work aims to get your business named correctly in that answer. That is the same way we already work to get your firm cited in traditional search.
Core is $7,500, CRM-Integrated is $12,500 and Multi-Brand is $18,000, detailed on our marketing measurement page. Most B2B firms need the CRM-Integrated tier. If your CRM and your marketing data are not currently connected, you are likely optimizing against numbers that do not reflect what actually closed, which is worth fixing before spending more on media.
No. There is no B2B SKU and no sector premium. A Measurement Build, a CRM + Automation Build at $6,000 to $18,000 or a media retainer is quoted from the same rate card a retail or nonprofit client sees. What changes for a B2B engagement is how the work is sequenced and what we report on, not the price of it.
The Growth Signal Audit and any build are fixed-scope, one-time engagements. Ongoing SEO, AI visibility and paid media run as 12-month partnerships starting at $2,000 a month, with a six-month option at a 15% premium. Those are the same terms every client gets, and there is no hourly billing on any of it.
The two pages that matter most for a long sales cycle, and the two programs that feed it.
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Tell us how your sales cycle actually runs and where it stalls. If you are not sure what is broken, the Growth Signal Audit is $4,500 over two weeks and half the fee credits toward whatever build you sign within 60 days.
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