Content Marketing
What is Content Marketing?
When we speak of “content” in digital marketing, we refer to all the creative products that are part of your online marketing efforts. This includes all written content (like website copy, blogs, emails, social media posts, etc.) as well as multimedia content (like images, graphics, videos, etc.).
Webpage Content
Blogs
Social Media Posts
Email And Press Releases
Further Reading
All your messaging comes from your content; the rest is just mechanics. It’s the content that tells what you do, what you’re about, and why they should do business with you. But it also does more. It is your content that determines how visible your business is to customers online.
Writing for the web is an new style that has developed in response to the specific ways that your website’s content interacts with search engines.
Web writing works on two levels. On the surface, it’s like typical writing. To be good, it must engage the reader, give them new information or a new point of view, and excite their interest. Finding a writer who can achieve these qualities is difficult enough, but it becomes even more complicated on the web. With the demands of SEO, content must appeal to the ever-changing algorithms that determine whether your website gets attention. So many subtle factors are working under the radar that make online content difficult to write well. That’s where we come in. Site Hub’s professional writers and editors have the expertise in digital content that today’s marketing requires.
High-demand clients and tight timelines are part of the
.
All your messaging comes from the content you produce. The way your site sounds, look, and reads determines how customers respond to you. In the digital age, it’s not longer enough to simply state your business. With millions of businesses competing for attention online, you have to break through the noise of the digital marketplace.
Write in a way that’s seo friendly, content plays a part in all marketing
Why hire us to write–tone, voice improves results, stat on pro writing and its effects
Process:
- Research Audience
Who are we writing to and what do they like to read about? Once we find out, we tailor your content for your specific audience. - Define Branding and Messaging
What you talk about and how you talk about it can define you to a customer. We make sure that your messaging is consistent, appealing and effective. - Nail Down Tone, Style, and Voice
Together, we decide how you want your copy to sound. From young and casual to polished and professional, we will help you define and perfect your own house style. - Optimize Content for SEO
Behind the scenes, our copy will be working to improve your SEO. By hitting keywords, posting regularly, and producing high-quality content, we can boost your search engine ranking.
Goals
- Audience Engagement
- Consistent Branding
- Better SEO
- Targeted Marketing
Results
- Brand Loyalty
- Brand Recognition
- New Leads and Sales
- More Hits and Clicks
Reviews & Testimonials
- Pinnacle Hill ChiropracticOur business has been working with Sean McKay and Site Hub for approximately 6 months. He has been helping us with our online presence on social media and general marketing as well! Sean is always able to work around our schedule for meetings and his creativity and enthusiasm is amazing to be around. The meetings we have are always so empowering and we leave feeling extremely accomplished! We have had a large influx of new business since starting with him and don't plan on stopping anytime soon!read moreread lessFIT STRENGTH PERFORMANCESite-Up has done an amazing job for my business. Not only did Sean and those that work for Site-Hub answer my questions, perfect my website, and help brand my product he taught me so I could understand. If you are a small or large business looking to take your website and your company to the next level they can do that for you. They are the best in the business! Thanks for all of your help!read moreread less
- Ben T.Better Than The Rest! I've worked with half a dozen agencies and marketers over 20 years and have always felt disappointed with the results and value. Site Hub is different. Sean and his team understand our needs, produce real results, and are an absolute pleasure to work with!read moreread less
- PUSH THE CLOUDSite Hub has not only helped in digital consulting, and website development but his team helps make the process easier. In more ways than one, Site HUB is the way to go if you want cost effective digital services, great customer service, and basic knowledge of how to generate results online. Thanks Site HUB💪💪read moreread less
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