How To Write Effective Website Copy

Writing effective and enticing website copy is no easy task. As well as ensuring that your words are coherent, informative, and error-free, you need to consider how to make the content engaging and demographic-appropriate. To help budding copywriters navigate the tricky world of website copy,...

Continue Reading

Use the Right Words Once

First impressions are crucial. Using poorly worded content can butcher an otherwise engaging and attractive campaign. “Cooler and Warmer”, is the tagline that failed to become the new state slogan for Rhode Island.  Social media ripped apart the oxymoron, creating their own cheeky idioms to mock...

Continue Reading