Does Advertising Spend Lead to More Effective Lead Generation? Remember when marketing a business was easy? Oh sure, there were still people who complained about it, but by and large, the methods were similar, and success was more a result of your ability to close deals...
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Big Problem: Changes in security protocols could mean your website is flagged by Google as “unsafe.” Easy Solution: Have Site Hub update your security certificate. As part of their efforts to make the web safer for their users, Google has tried to encourage websites to...
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Think of a geofence as a virtual border. It extends for a specific area around a location as chosen by whoever sets it up. Using GPS or cell carrier towers, devices that enter or exit this virtual border engage the action of the fence. ...
Continue ReadingOnline reviews are critical to the success of a local business. In fact, nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 3-5 stars. You probably already know that it’s important to capture customers’ feedback, but how? Enter,...
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In the digital age, clicks can make the difference between a successful business and failure. The fundamental cornerstones of success are the same as they have always been: excellent customer service, a knowledgeable staff, return business, and positive word-of-mouth. But today, there is a new...
Continue ReadingLearning SEO is a lot like raising a child. Once you think you have a good understanding of how “it” all works, EVERYTHING changes. Yeah sure, there are some fundamentals, but even those are up for interpretation. It surely doesn’t help that Google is basically top-secret...
Continue ReadingA common mistake web designers make is allowing creativity to overpower functionality. It’s a challenge to move outside the box, (or the grid) without leaving users confused about how to navigate a site, or frustrated with the difficulty of obtaining key information. We want to...
Continue ReadingThe advancement of technology is changing fashion - in how it is created, thought about, and responds to user demands. Since the digital revolution of the 2000s, fashion has undergone a significant change. Technology is now a fashion statement. Today, fashion and technology share a...
Continue ReadingWith a new year comes new technologies, tactics and channels for digital marketing companies and their teams to learn. It’s important for companies to stay current with the ever-changing world of digital marketing. For marketing and digital companies to ensure their teams are prioritizing the...
Continue ReadingAI Everywhere 2016's Black Friday's best-selling $100+ item on Amazon.com was Amazon’s Echo. Amazon was also the #1 selling manufacturer during 2016's Cyber Monday with the Echo being their most sold item. Google (and most people who have tested both) forecasts they will out-sell their sales...
Continue ReadingOh yes - it’s a thing, and nootropics are what’s behind it. The idea is pretty simple. Before you drink coffee you feel tired and apathetic to the world. After you drink coffee you are ready to crank through your morning work with a smile....
Continue ReadingSocial Conversion Most business owners that sell their product or service online are on social. But many are struggling to grasp what the real value of it is and what it does for them in terms of dollars and cents. This somewhat elusive metric seems to...
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