Why Your Star Rating Might Be Your Best Marketing Asset
Most business owners think about ratings when something goes wrong. A bad review lands, someone vents on Google, and suddenly, reputation management is on the agenda. But the businesses quietly winning at local search and online retail are treating their ratings strategy the same way they treat their ad spend: intentionally, consistently, and backed by […]
Responding To Negative Online Reviews – 4 Simple Steps
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their […]