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Social Media

Account Setup & Management

A social presence built on a solid foundation. Set up accounts the right way, keep them optimized, and stop losing customers to a half-finished profile.
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A Solid Foundation Under Your Feed

Account setup and management are the foundation of your social presence. We build, optimize, and maintain the profiles that will help your customers find you.
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How We Approach Social Accounts

Setup

We build accounts with the right business categories, optimized bios, branded visuals, and the platform settings that protect your reach and your data.

Optimization

Don’t miss out on the easy wins. We audit existing profiles, fix what is hurting visibility, and align every detail with how customers actually search.

Cross-Platform Consistency

Your handle, bio, branding, and contact details should align across every platform. We ensure customers find the same business, no matter where they look.

Reporting

We track profile-level performance, follower growth, and how your accounts compare to competitors, so you know what the foundation is actually doing.

Account Setup & Management Services

Brand-Centered Profile Building

You’re busy building your empire. But social platforms are a surefire way to connect with your target audience and then some. A customer who clicks through to your profile is closer to converting than one who scrolls through the feed. A half-finished bio, a dead link, or outdated posts will lose someone searching for your brand. A well-built profile turns curiosity into action and quietly works in your favor every day.

Strategic Account Setup

Bad account setup leaves visibility, trust, and conversions on the table. Our setup and management services cover business profile creation, bio and contact optimization, branded visuals, platform-specific settings, and the recurring updates that keep accounts current as platforms change.

Management For Strong Engagement

Many agencies focus only on content creation. We provide ongoing profile management, monitor platform changes, and maintain the settings, links, and details that affect how your business shows up in search and in the feed. This approach makes account management more than a setup task. It becomes the infrastructure for your social presence.

Project Goals

  • Build Profiles With Every Detail Optimized
  • Maintain Consistency Across Every Platform
  • Engage Platform-Specific Settings
  • Protect Account Security and Access
  • Keep Profiles Current as Platforms Change

Client Outcomes

  • Stronger Profile Performance
  • Higher Click-Through to Website
  • Consistent Brand Presence Online
  • Better Discoverability in Search
  • Confidence in Account Health

PRICING

Starting At $300/mo
Custom quotes are based on the number of platforms and the scope of management. Bundled options are available with social and ad plans.
  • New Account Creation and Branded Setup
  • Profile Audits and Optimization
  • Cross-Platform Consistency Reviews
  • Ongoing Profile and Settings Management
  • Hourly Account Support Available at $200/Hour
Annual
Discount Available

The Foundation Your Social Presence Needs

Are your social profiles helping customers convert or turning them away? We can audit what you have, fix what is underperforming, and build the foundation your social presence has been missing.

ACCOLADES

20+ trophies later, we still answer our own phones.

GREAT

2022-24

GREAT Awards Winner

Rochester Advertising Federation · Best Website (B2B)

2024-26

Top 1%

Top WordPress Agency

Clutch · Top 1% in Rochester market

7 Year+

GSA

GSA Contract Holder

U.S. General Services Administration · #47QRAA21D003X

2022-2023

RBJ

Best of the Web

Web Marketing Association · SMARTSite for Foodlink

2023

RBJ

Rochester Top 50

Rochester Business Journal · Fastest-Growing

2022
INC

Inc. 5000 Honoree

Inc. Magazine · 3-yr revenue growth

2025
MCOM

MarCom Awards

SMARTSite design — Geva Theatre

2022-26
AMA

AMA Pinnacle Winner

Multiple projects over multiple years

Frequently Asked Questions

Why does social media account setup matter?
Strategic account setup determines whether your profile shows up in search, whether visitors trust what they see, and whether they take the next step. A profile with the wrong business category, a missing link, or an outdated bio costs you customers. Most owners never realize how much foundational setup affects the rest of their social efforts.
We work across the major platforms most businesses use, including Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, and X. We will recommend which platforms make sense based on your audience and goals. Spreading thin across every platform is rarely the right move, and we will tell you upfront where your time and budget are best spent.
Yes. Many clients come to us with accounts that were set up years ago by a former employee or that were set up incorrectly from the start. We audit existing profiles, fix what is broken, optimize what is underperforming, and align everything with current best practices.
Account management covers the profile itself: bios, links, branded visuals, settings, security, and ongoing optimization. Content posting covers the posts that appear in the feed. Both matter, and they work together, but they are separate services. Our Organic Social Media Posts package handles content production, and this service covers the foundation underneath it.
We can assist with account recovery, but the process depends on the platform and the situation. Some recoveries are straightforward, and others require working directly with platform support for weeks or months. We will tell you upfront what to expect and guide you through the steps required by each platform.
Often enough that profiles drift out of date without anyone noticing. Platforms regularly update settings, layouts, profile features, and discoverability rules. Ongoing management ensures your accounts stay current, take advantage of new features, and avoid the quiet penalties that come with outdated setups.
Yes. Multi-location businesses have specific setup needs, including location pages, separate profiles, and consistent cross-location branding. We build and manage these structures so that each location performs locally while the brand stays unified across the business.

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Reviews & Testimonials

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Reduce the spend. Grow the returns.

Tell us what’s broken, what’s working, and where you want to be in 12 months. We’ll build the plan, no agency theater, no hostage fees.

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585.300.4640