A retail or e-commerce brand lives or dies on whether a product page converts and whether the spend behind it produces a profitable order. We start with what an order is actually worth to you, then build the measurement, the media and the catalog visibility on top of that number. We built that math for Central Surplus, and it holds for a single Shopify store or a multi-channel retail operation.
A campaign can produce plenty of clicks and still lose money on every sale. The question is not whether the ads worked. The question is whether the cost to acquire an order came in under what that order and the customer behind it are actually worth after product cost, shipping, payment fees and returns. Most retail accounts we look at have never had that number written down, so every budget decision is being made against a conversion count the platform calculated on its own.
This page is the sector view, not the build. If what you need is the store itself, custom product, cart and checkout structure on WooCommerce, that lives on the eCommerce web design page and is priced there. This page covers how a retail brand's measurement, media and catalog visibility get run once the store exists.
The second one gates the third. We do not manage ad spend against tracking that cannot be reconciled to your orders. The first and fourth run on their own timelines.
A store and product pages built to convert traffic you are already paying to acquire, not just to display inventory. Scoped and priced on the eCommerce web design page.
A Measurement Infrastructure Build that reconciles what your ad platforms report against what your store actually sold, net of returns. Core $7,500, CRM-Integrated $12,500, Multi-Brand $18,000.
Paid search, paid social and shopping campaigns managed against order economics rather than platform-reported conversions. Detail on the paid media page.
Shoppers increasingly ask an assistant to compare or recommend a product before they ever search a retailer. Work aimed at getting your catalog into that answer, covered on the AI visibility page.
Product and category pages need their own SEO structure. How a shopper searches for one specific item is not how they search for your brand, so that work is built separately from homepage or brand-level optimization. It is covered on the SEO page and runs alongside any of the four pieces above.
What a typical order is worth, what margin each product group carries, how often a customer comes back, and what your return rate does to all three. Nothing gets optimized until those numbers exist.
Ad platform numbers get compared line by line against your store's own order records. The gap between the two is usually where budget has been going. The Measurement Build closes it before we touch spend.
A page that loads slowly or buries the add to cart button loses orders no amount of spend recovers. Product page structure, speed and checkout get addressed before the media budget goes up.
Budget moves toward the products and channels that produce profitable orders and away from the ones that only produce clicks, with the mix reset as inventory and the season change.
Inventory and seasonality set the ceiling on spend, not the other way around. There is no point scaling a campaign into a product that is about to go out of stock, and no point holding a flat monthly budget through a season where half your revenue lands in six weeks. We plan spend against what you can actually ship, and we say so when the constraint is the warehouse rather than the media. How the reporting is structured is covered on the measurement page.
What we build, and what each piece actually changes for your store.
An acquisition target that differs by product group instead of one blended number that flatters your worst sellers.
Budget decisions based on revenue that actually shipped rather than a conversion count the platform calculated for itself.
A campaign that sells a lot and gets half of it sent back stops looking like a winner.
Channel mix set by your catalog, your margins and where your customers actually shop, not a fixed formula applied to every retailer.
Money in the weeks that carry the revenue, and nothing wasted pushing a product you cannot restock.
A second surface where shoppers compare products, handled alongside traditional search rather than instead of it.
Credit assigned where the evidence supports it, and flagged plainly where it does not.
A Rochester industrial parts supplier doing most of its selling through eBay, where marketplace seller fees were eating the margin on every order. Their own site had no commerce on it at all, and tracking inventory across two channels was a manual job. We built a custom store with an eBay integration so sales could be tracked between the two platforms against one set of inventory.
The point of that engagement was never traffic. It was margin per order, which is the same place we start with any retail or e-commerce brand. The full write-up is in the Central Surplus case study.
Billed directly by the platform to you. We never mark it up and we never take a percentage of it, except on Performance Media Full above $50,000 a month, where 8% of the excess applies and is stated on the rate card.
Anyone quoting you a return figure before seeing your margins, your return rate and your repeat purchase behavior is guessing. What we commit to is tracking that reconciles to your orders and a budget that moves toward the products that actually pay back.
Managed retainers run as 12-month partnerships starting at $2,000 a month, with a six-month term available at a 15% premium. Every retainer at $2,000 and up includes a Site Hub Reports seat. Builds and audits are one-time and fixed scope. No hourly billing on any of it.
Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.
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Tell us what you sell, what a typical order is worth, and whether your current tracking matches what your store actually shipped. We will tell you honestly what it takes to fix it, and whether paid media can work at your margins at all.
We work out what is left of an order after product cost, shipping, payment fees and returns, then compare that to what an order actually costs to acquire in your category. On thin margin products the honest answer is sometimes that paid acquisition cannot carry the first order and has to be justified by repeat purchases. Sometimes it does not work at all until the product mix or the pricing changes. We would rather say that in week one than bill you for a year of media that was never going to pay back. The Growth Signal Audit is where that gets established, at $4,500 over two weeks.
Because for most retail brands the first order is close to break even and the money is in the second, third and fourth. Optimizing hard on first-order return usually means cutting exactly the campaigns that bring in customers who come back, and keeping the ones that win a single discounted sale to someone who never returns. We measure what a customer is worth over the period your data can actually support, then set acquisition targets against that instead of against a single transaction.
The store, every time. The platform is reporting its own estimate of its own performance, which is not the same thing as an order that shipped and was not sent back. The Measurement Infrastructure Build reconciles the two so you can see the size of the gap and what is causing it, starting at $7,500. A surprising number of retail accounts are optimizing against a conversion count that never matched what left the warehouse. More detail on the measurement page.
Partly, and we will be straight with you about which part. Store visit signals, offer redemption, loyalty identifiers and matched transaction uploads can each carry real evidence, and where your point of sale supports it we build those connections into the measurement layer. What none of them produce is a clean one to one line from an impression to a register. So we report the online side precisely, model the offline side where the data supports a model, and label it as a model rather than presenting it as fact. Anyone telling you offline attribution is solved is selling you something.
Spend gets planned against the season and against what you can actually ship, not spread evenly across twelve months. If half your revenue lands in a six week window, the budget should be shaped like that. If a product is about to run out, we pull spend off it before the ads are selling something you cannot fulfill. That means telling you when the constraint is the warehouse rather than the marketing, which is a conversation some agencies avoid because it means asking for less budget that month. Our retainer is a fixed monthly fee, not a percentage of spend, so nothing about that conversation costs us anything.
Increasingly, yes. A growing share of product research now starts with a shopper asking an assistant to compare or recommend something rather than searching a retailer directly. If your catalog is not part of that answer, you are not in the consideration set at all. That work runs from $2,500 a month and is covered on the AI visibility page. It sits alongside product and category search rather than replacing it, and we would not recommend moving budget out of a channel that is producing profitable orders to fund it.
We build stores as well. That work is a Custom Web and Development project from $10,000, with custom product, cart and checkout structure instead of a rented theme, and it is scoped and priced on the eCommerce web design page. This page is the sector view of how a retail brand's measurement and media get run. If your storefront is fine and the problem is the media, you do not need a build, and we will say so.
We will not give you a number, and you should be careful with anyone who does before seeing your margins, your return rate and your repeat purchase behavior. A figure that is excellent for a low margin commodity is poor for a high margin one, and a number quoted from someone else's account tells you nothing about yours. What we commit to is tracking that reconciles to your orders, a target set against your own economics, and budget that moves toward what pays back. Once the measurement is honest, the number is whatever your business can actually sustain.
A storefront build, a Measurement Build and the Growth Signal Audit are all one-time fixed-price work with no ongoing commitment attached. Managed Performance Media and measurement management run as 12-month partnerships, with a six-month term available at a 15% premium, which are the same terms every Site Hub client gets. Nothing obligates you to sign a retainer because you started with a build.
Where each piece of a retail program is scoped and priced.
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Tell us what you sell and what a typical order is worth. We will show you where your ad platform numbers and your store's numbers disagree, and what it takes to close the gap.
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