Company Branding Services Rochester
What is branding?
Branding is the personality of your business, from the look to the message to the medium. All your creative efforts come together to create your branding.
Logos
Your logo should say something in a way that is both universally appealing and specific to you. We can help you find your perfect expression.
Graphic design
(the look, business collateral)
Brand messaging
Standardization
Making sure the branding is consistent and working
Further Reading
Branding might seem like a new fad, but it has been around for as long as businesses have. Branding is a concept that includes all of the messaging your company sends out, from copy to aesthetics to websites.
You can think of branding as the personality of your b. Business. The way you communicate to your audience can turn potential customers onto your business, but it can also alienate certain customers when done badly. Our goal is to make sure that your business is sending out appealing, effective, and consistent messaging in all aspects of your marketing.
When pursuing your branding strategy, we craft an approach that is based on your core values as well as your audience’s interests. Whether you want a cool, casual vibe or a serious, professional tone, we pinpoint what will work best for your business. Then, we tailor all of your marketing efforts to fit that tone, making sure that your messaging to customers is strong and consistent.
Process:
Process:
- Nail Down Tone
Together, we figure out the best way for you to come across to your customers. We think that an authentic approach works best, so a big part of that is speaking to you and getting a sense of what you care about, why you’re in business, and what you hope to provide for your customers.. - Keep it Consistent
Once we have the tone right, we work to ensure that it remains consistent throughout all of the various aspects of your marketing. The reason that you want to stay “on brand” is to ensure that your customers know what to expect from you and get it every time. - Stay Relevant
Branding needs to evolve with the market while still staying strong and consistent. Good digital marketing involves anticipating and adjusting your existing strategy according to what’s going on with the expectations of audiences. With strong and adaptable branding, you’ll never go out of style
Goals
- Appeal to Customers
- Strike an Authentic Tone
- Show What You’re About
- Voice of Authority
- Compelling Content
Results
- Long-Standing Customers
- Audience Engagement
- Widespread Brand Recognition
- Legacy Building
- Attract New Business

Pricing
Logo Only
Starter Package
2 Variations
Minimal Brand Guidelines
Starting At $450
Standard
Our Most Popular Package
Logo with dozens of variations
Complete brand guidelines
Starting At
$800
Prem-o
For regional brands
Unlimited variations & revisions
Complete guidelines with secondary images
Starting At
$1,200
Blogs & Resources

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- Posted by Sarah Celentano
May 14, 2025
7 min read

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- Posted by Sarah Celentano
August 28, 2024
5 min read

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- Posted by Sarah Celentano
July 30, 2024
6 min read

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- Posted by Sean McKay
August 31, 2020
5 min read
Reviews & Testimonials
- Laura FernandesI love working at Site Hub! We are constantly striving to further innovate our process based on changing tech, web, and marketing trends! I can't say enough about the creative and out-of-the-box thinking our team nurtures. We especially enjoy working with local small businesses to see growth in our community!read moreread less
- PUSH THE CLOUDSite Hub has not only helped in digital consulting, and website development but his team helps make the process easier. In more ways than one, Site HUB is the way to go if you want cost effective digital services, great customer service, and basic knowledge of how to generate results online. Thanks Site HUB💪💪read moreread less
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