Company Branding Services Rochester

What is branding?

Branding is the personality of your business, from the look to the message to the medium. All your creative efforts come together to create your branding.


Your logo should say something in a way that is both universally appealing and specific to you. We can help you find your perfect expression.

Graphic design

(the look, business collateral)

Brand messaging


Making sure the branding is consistent and working

Further Reading

Branding might seem like a new fad, but it has been around for as long as businesses have. Branding is a concept that includes all of the messaging your company sends out, from copy to aesthetics to websites.

You can think of branding as the personality of your b. Business. The way you communicate to your audience can turn potential customers onto your business, but it can also alienate certain customers when done badly. Our goal is to make sure that your business is sending out appealing, effective, and consistent messaging in all aspects of your marketing.

When pursuing your branding strategy, we craft an approach that is based on your core values as well as your audience’s interests. Whether you want a cool, casual vibe or a serious, professional tone, we pinpoint what will work best for your business. Then, we tailor all of your marketing efforts to fit that tone, making sure that your messaging to customers is strong and consistent.


  • Nail Down Tone
    Together, we figure out the best way for you to come across to your customers. We think that an authentic approach works best, so a big part of that is speaking to you and getting a sense of what you care about, why you’re in business, and what you hope to provide for your customers.
  • Keep it Consistent
    Once we have the tone right, we work to ensure that it remains consistent throughout all of the various aspects of your marketing. The reason that you want to stay “on brand” is to ensure that your customers know what to expect from you and get it every time.
  • Stay Relevant
    Branding needs to evolve with the market while still staying strong and consistent. Good digital marketing involves anticipating and adjusting your existing strategy according to what’s going on with the expectations of audiences. With strong and adaptable branding, you’ll never go out of style.


  • Appeal to Customers
  • Strike an Authentic Tone
  • Show What You’re About
  • Voice of Authority
  • Compelling Content


  • Long-Standing Customers
  • Audience Engagement
  • Widespread Brand Recognition
  • Legacy Building
  • Attract New Business


Logo Only

Starter Package

  • 2 Variations
  • Minimal Brand Guidelines
  • Starting At $450


Our Most Popular Package

  • Logo with dozens of variations
  • Complete brand guidelines
  • Starting At $800


For regional brands

  • Unlimited variations & revisions
  • Complete guidelines with secondary images
  • Starting At $1,200

Blogs & Resources

Steve Bucciarelli
Posted by Steve Bucciarelli
August 31, 2020

Build a Corporate Image With Custom Graphic Design

Custom graphic design for your business can help build your company’s voice, services and brand in a compelling way that makes...

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Sean McKay
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February 28, 2020

Responding To Negative Online Reviews - 4 Simple Steps

Believe it or not, the same premise applies to negative review response as it does to positive reviews....

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August 22, 2019

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We all know that having a good website is essential to operating a successful business in today’s world....

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August 7, 2019

When to Outsource Your Marketing

Having a robust brand profile is a crucial part of running a business in today’s world. Quality digital...

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Search engine marketing
Sean McKay
Posted by Sean McKay
August 7, 2019

SEM vs. SEO: Which Is Right For You?

So, you’re trying to improve your website’s effectiveness. An important first step is addressing how early your website...

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Reviews & Testimonials

  • Love me some Site Hub! If you want to grow your business they are the people to call.

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    Jay Bernunzio

    Unbelievable customer service. Incredibly reliable, professional, and helpful. I can't give enough praise to Sean and his team at Site Hub! Highly recommend using these guys!

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    Jamie Otis

    excellent attention to detail and superb service, definitely recommended

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    Steven Miller
  • We saw that Site Hub won an award for Best in Digital Marketing so we hired them for a project at Gleason. They did amazing work for a killer price. will use again!

    Joshua Adams Avatar
    Joshua Adams

    We saw that Site Hub won an award for Best in Digital Marketing so we hired them for a project at Gleason. They did amazing work for a killer price. will use again!

    A Google User Avatar
    A Google User

    10 stars would be more appropriate! I highly suggest you check out Site Hub for your 2020 marketing plan!

    Kelly Ferguson Avatar
    Kelly Ferguson

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