SMARTSite Websites
Smarter Websites Built to Think, Adapt, and Convert
SmartSites combine strategy, UX, data, and AI-driven thinking to help your site respond to users, guide decisions, and drive real results.
Why SmartSites Was Born
Early in our history here at Site Hub, we realized that many business owners had little appreciation for their website. They believed that because it wasn’t working for them currently, that it was debunked – like as if the Internet was going to disappear. We saw plenty of terrible sites, even some built by so-called professionals, and they all had one thing in common. They didn’t serve their purpose. They didn’t convert, tell the story, interact, they really didn’t do anything.
That is why the concept of SmartSites was created by us. Rather than arguing about design preferences, or what shade of green to make the checkout buttons, we created a quantifiable list of features that every great website should have. All of this focused around the user:
The Four Pillars of SmartSites
Every SmartSite is built on four principles that guide better user experience and stronger performance.
Useful
A SmartSite serves a clear purpose. Visitors instantly understand what you offer, who it’s for, and what to do next—without confusion or clutter.
Findable
A SmartSite is easy to discover. Built with clean structure, SEO-friendly foundations, and clear hierarchy so users and search engines can navigate effortlessly.
Accessible
A SmartSite works for everyone. From readable layouts to inclusive design practices, accessibility improves usability, trust, and overall experience.
Desirable
A SmartSite feels right. Design, messaging, and interaction work together to create confidence, credibility, and engagement.
All of this meant that we created value for the user. Our cohesive marketing services are bound to change the way your brand image is perceived. As a leading SmartSites marketing agency, we have successfully retained most of our clients.
Smart(er) Websites
FREE SMARTSITE AUDIT
Our Manifesto: When your business gains a SMARTSite, it will immediately start to earn the respect and attention of your potential customers. They will quickly recognize a presence that works seamlessly for them in delivering an effective customer experience. Similarly, you will be sure that it’s working for you by providing effective results.
People are searching for your business – most don’t know that you are the answer to their needs, wants or problems. The key is to make sure they find you before anyone else. A SMARTSite understands your audience, how best to influence them in your direction, and then to offers an enjoyable experience that encourages them to spend their money and time with you.
PRICING
Starting At $15k
WebElite $30,000+ | Ongoing optimization custom-quoted
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Custom Storefront Design Built for Conversion
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Shopify, WooCommerce, and Custom Platform Capability
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Product, Cart, and Checkout Optimization
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Inventory and Fulfillment Integrations
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Ongoing Performance Optimization
Annual
Discount Available
Discount Available
Online Stores Built to Sell
Don’t lose customers at checkout. We build stores that load fast, guide buyers cleanly through the purchase process, and integrate with the inventory, fulfillment, and marketing tools you actually use. Ready to build your digital storefront?
ACCOLADES
20+ trophies later, we still answer our own phones.
GREAT
2022-24
GREAT Awards Winner
Rochester Advertising Federation · Best Website (B2B)
2024-26
Top 1%
Top WordPress Agency
Clutch · Top 1% in Rochester market
7 Year+
GSA
GSA Contract Holder
U.S. General Services Administration · #47QRAA21D003X
2022-2023
RBJ
Best of the Web
Web Marketing Association · SMARTSite for Foodlink
2023
RBJ
Rochester Top 50
Rochester Business Journal · Fastest-Growing
2022
INC
Inc. 5000 Honoree
Inc. Magazine · 3-yr revenue growth
2025
MCOM
MarCom Awards
SMARTSite design — Geva Theatre
2022-26
AMA
AMA Pinnacle Winner
Multiple projects over multiple years
Frequently Asked Questions
What ecommerce platforms do you build on?
Shopify is our default for most stores. WooCommerce works well for clients already on WordPress. We can build on BigCommerce or custom platforms when there’s a specific reason. We pick based on your business model, not platform commissions.
How much does an e-commerce site cost?
The right number depends on product count, complexity, integrations, and whether you need custom features.
Can you migrate my existing store to a new platform?
Yes. Migrations from Magento, WooCommerce, BigCommerce, or other platforms to Shopify are a common project for us. We migrate products, customers, orders, and SEO equity carefully so you don’t lose ground during
Do you handle product photography?
We can coordinate product photography through our network or work with the photos you provide. Strong product imagery directly affects conversion rates, so we’ll tell you if your existing photos need an upgrade.
Will my store be optimized for SEO?
Yes. Product page SEO, category structure, schema markup, and site speed are all built in from the start. E-commerce SEO is its own discipline, and we treat it that way.
Can you integrate with my inventory or fulfillment system?
Yes. We integrate with ShipStation, ShipBob, Fulfillment by Amazon, NetSuite, QuickBooks, custom ERPs, and most major systems. Integration complexity affects budget and timeline, so we scope this early.
What about checkout optimization?
Checkout is where most stores lose money. We optimize cart flow, form fields, payment options, shipping logic, and abandoned cart recovery. Small changes here often produce the biggest revenue gains.
Do you handle ongoing optimization after launch?
Yes. Conversion optimization, A/B testing, analytics review, and ongoing development are available as monthly retainers or project work. E-commerce sites improve through testing, not through one-time launches.
Blogs & Resources
Reviews & Testimonials
LET’S TALK
Reduce the spend, grow the returns.
Tell us what’s broken, what’s working, and where you want to be in 12 months. We’ll build the plan, no agency theater, no hostage fees.