Email Marketing

What is Email Marketing?

Today’s email marketing has evolved into a staple of business communication. It is a way to turn one-time customers into regular patrons. You already know that they’re interested in your product; emails allow you to convert that interest into cross sales, future sales, and useful leads.

Strategy

The keys to successful email campaigns are knowing exactly who to include, what they want to hear, and when to send them out. We come up with a plan that will get maximum interest with minimal disruption.

Creative

How do you get customers or clients to actually read your marketing emails? It’s simple: you make them appealing to the eye, the mind, and the pocketbook. We craft content that your clients will be happy to receive.

Scheduling

We never spam your client base with unwanted emails. We schedule them to go out at the perfect times, always in sync with broader plans for your marketing.

Automation

Never worry about the mechanics of sending a marketing email again. We make it super simple with scheduling and automation, making it one of the easiest and most effective tools in your marketing arsenal.

Further Reading

Email might seem a little old school in today’s world of precision geofencing and SEO, but it is a tried-and-true way to keep in touch with your most valuable customers. This staple of digital marketing is still as important as ever, but how do you keep it fresh? Good email marketing is all about great content and great timing. We know how to achieve both.

Because this client or customer has already done business with you in the past, it’s safe to assume that they’re interested in what you have to offer. There are many ways to turn that interest into further sales. Perhaps they’d like to augment their current product or service. Maybe it’s that they’d be interested in seeing new offerings related to their previous transaction. They might even like the chance to forward your information to others who they think might also like your business.

Marketing emails are a staple because they work. They allow you to keep in touch with your customers and make them aware of all of your best products and deals. They keep you on their minds so that, whenever they are ready to buy your product or service again, you’re the first business they think of. Your customers are everything to your business. With email marketing, you can be sure that they remain as loyal to you as you are to them.

Process:

  • Identify the Right Audience
    For emails, the audience you want to those who have been customers or shown a strong interest in your business. We help you decide who to include in your email campaigns.
  • Create Awesome Emails
    If you’re going to send a marketing email, it had better be good. That way, your customers won’t mind getting updates from you that remind them of what you have to offer them.
  • Decide on Email Timing
    Too many emails can kill a marketing campaign. Likewise, you want to time the emails to arrive at times when your audience is most likely to be responsive to them. We identify and target this timing sweet spot.
  • Schedule in Advance
    With advanced scheduling, you can plan ahead. That makes email campaigns a worry-free application of digital marketing.
  • Automation
    Set it and forget it. Easily enter recipients’ information and plan your email timing with our automation services.

Goals

  • Improve Your Emails’ Appeal
  • Make Emailing Easier
  • Perfect Your Timing
  • Build Content
  • Expand Branding Opportunities

Results

  • Cross Sales
  • New Sales Leads
  • Loyal Customer Base
  • Brand Building
  • Share Useful Product Information

Blogs & Resources

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