The $10,000 a Month Google Ad Grant Most Nonprofits Waste
Why most Google Ad Grant accounts spend a few hundred dollars a month on their own brand name, and what a working account structure looks like instead.
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We Won’t Run Your Ads on Tracking We Don’t Trust
Why Site Hub requires working measurement before we manage a dollar of ad spend, and what we do when a client wants to launch on Monday.
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There Are Now Two Ways to Show Up in ChatGPT. They Need Completely Different Work.
Buying ad inventory inside ChatGPT and earning an organic citation inside its answers are two different products, and confusing them wastes real budget.
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Google Is Moving Local Services Ads Into Google Ads
Title: What Home Services Businesses Need to Do Before Migration If you run Local Services Ads (LSAs), the platform you use to manage them is going away. Starting August 2026,…
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Site Hub Wins 6 AMA Rochester Pinnacle Awards in 2026
Each year, the American Marketing Association of Rochester highlights the region’s best marketing work through its Pinnacle Awards. What sets these awards apart is the judging: submissions are reviewed by…
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Accounting Firm SEO: From Unranked to Page One in Six MonthsÂ
When MMB+CO approached Site Hub, it faced a challenge common among established businesses: strong brand recognition, but limited visibility for its services in search results. MMB+CO is a New York-based…
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Why Cheap Marketing Is the Most Expensive Thing You Can Buy
The pitch sounds reasonable. Run some ads, post on social media, set up a basic website, and see what happens. It’s low-risk, low-cost, and easy to justify when budgets are…
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Why Your Star Rating Might Be Your Best Marketing Asset
Most business owners think about ratings when something goes wrong. A bad review lands, someone vents on Google, and suddenly, reputation management is on the agenda. But the businesses quietly…
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Why Your B2B About Page Is the Most Important on Your Site
For years, the About page was the page nobody worried about. SEO best practices put service pages and landing pages at the top of the priority list. The About page…
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Why the Best Marketing Agency Probably Isn’t a Specialist
Someone asked me recently how work was going. I gave the usual answer. Then they asked a different question: did I still enjoy it? I had to think about that…
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