Why Cheap Marketing Is the Most Expensive Thing You Can Buy
The pitch sounds reasonable. Run some ads, post on social media, set up a basic website, and see what happens. It’s low-risk, low-cost, and easy to justify when budgets are tight. The problem is what you’re actually paying for when you go that route, and what it quietly costs you over time. Cheap marketing is […]
Why Your Star Rating Might Be Your Best Marketing Asset
Most business owners think about ratings when something goes wrong. A bad review lands, someone vents on Google, and suddenly, reputation management is on the agenda. But the businesses quietly winning at local search and online retail are treating their ratings strategy the same way they treat their ad spend: intentionally, consistently, and backed by […]
Why Your B2B About Page Is the Most Important on Your Site
For years, the About page was the page nobody worried about. SEO best practices put service pages and landing pages at the top of the priority list. The About page got a stock photo of the team, a paragraph about the founding year, and a quick scroll past for most visitors. That advice is obsolete. […]
Why the Best Marketing Agency Probably Isn’t a Specialist
Someone asked me recently how work was going. I gave the usual answer. Then they asked a different question: did I still enjoy it? I had to think about that one. The answer is yes, but it’s what gave me pause that I want to share with you today. The Law of Familiarity The law […]
How to Build a Multi-Channel Lead Nurturing Strategy
You’ve done the hard part. You generated the lead. The prospect visited your site, downloaded a guide, and may have replied to an email. Then, communication stops. The deal stalls, and weeks later, you are unsure if they chose a competitor or lost interest. The business that remains visible, relevant, and credible after first contact […]
Should Your Agency Pursue a GSA Schedule? An Honest First-Hand Assessment
By Sean McKay, CEO of Site Hub I hold an active GSA Multiple Award Schedule contract and have managed campaigns for government clients under it. When other agency owners ask if they should pursue one, my honest answer is usually no. That puts me at odds with most published content about GSA Schedules, which is […]
Why AI Search Is Killing Organic Traffic (And What Smart Marketers Are Doing About It)
The Decline in Traffic Is Not Fatal—It Is a Filter. If you’ve opened your Google Analytics lately and felt that familiar pit in your stomach, you’re in good company. Across the web, organic traffic is slipping, sometimes by as much as 30 to 50 percent. The primary cause is Google’s AI Overviews and answer engines […]
When Outrage Is Manufactured: How Bot Campaigns Distort Brand Feedback
Online backlash is not always organic. Coordinated networks of inauthentic accounts can seed and amplify narratives that appear to be genuine customer anger. If your business is on the receiving end, the pressure to react can be immediate and costly: campaigns get paused, creative is pulled, leadership scrambles, and teams shift into crisis mode before […]
Where’s the Humanity? The Hard Truths About AI in Marketing
The same hollow phrases. The same suspiciously smooth paragraphs. The same “Why [X] Matters for Your Business” headlines that seem like they make sense until you read them twice and realize they said absolutely nothing. Consumers are catching on fast, and if your brand is leaning too hard on generated content, we’d bet they already […]
Your 2026 Digital Presence Checklist
As the year winds down, businesses start thinking about fresh starts, better systems, and stronger results. A new calendar year brings new goals, but those goals only work when your digital presence is ready to support them. Before you plan campaigns or dive into 2026 strategy, take time to make sure your website, content, and […]