Google Is Moving Local Services Ads Into Google Ads
From August 2026 Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, and the standalone LSA dashboard, lead inbox and reporting are being retired. For…
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Site Hub Wins 6 AMA Rochester Pinnacle Awards in 2026
Site Hub won six Pinnacle Awards at the 2026 AMA Rochester ceremony in June. The awards are judged by AMA chapters outside Rochester, so results reflect strategy, execution and measurable…
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Accounting Firm SEO: From Unranked to Page One in Six Months
MMB+CO had strong brand recognition and almost no organic reach. Nearly every non-brand service term ranked at position 100 or lower, so buyers searching for business valuation or tax advice…
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Why Cheap Marketing Is the Most Expensive Thing You Can Buy
The pitch sounds reasonable. Run some ads, post on social media, set up a basic website, and see what happens. It’s low-risk, low-cost, and easy to justify when budgets are…
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Why Your Star Rating Might Be Your Best Marketing Asset
Your star rating shapes purchase decisions before anyone reads a single review. The businesses winning at local search treat their rating the way they treat ad spend, intentionally and consistently,…
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Why Your B2B About Page Is the Most Important on Your Site
AI search changed the order in which B2B buyers arrive. They reach your site later in the process, already knowing what you do, and what they are checking is whether…
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Why the Best Marketing Agency Probably Isn’t a Specialist
Doing the same work over and over drains the interest and creative energy you bring to it, and agencies are not exempt from that. It is the case against hiring…
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How to Build a Multi-Channel Lead Nurturing Strategy
You’ve done the hard part. You generated the lead. The prospect visited your site, downloaded a guide, and may have replied to an email. Then, communication stops. The deal stalls,…
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Should Your Agency Pursue a GSA Schedule? An Honest First-Hand Assessment
By Sean McKay, CEO of Site Hub I hold an active GSA Multiple Award Schedule contract and have managed campaigns for government clients under it. When other agency owners ask…
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Why AI Search Is Killing Organic Traffic (And What Smart Marketers Are Doing About It)
The Decline in Traffic Is Not Fatal—It Is a Filter. If you’ve opened your Google Analytics lately and felt that familiar pit in your stomach, you’re in good company. Across…
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