Paid Media for Cybersecurity Firms
Paid media in cybersecurity fails for a reason that has nothing to do with the ads. The click costs a lot, the buying committee is five people, the cycle runs…
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The $10,000 a Month Google Ad Grant Most Nonprofits Waste
Why most Google Ad Grant accounts spend a few hundred dollars a month on their own brand name, and what a working account structure looks like instead.
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Google Is Moving Local Services Ads Into Google Ads
From August 2026 Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, and the standalone LSA dashboard, lead inbox and reporting are being retired. For…
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When Outrage Is Manufactured: How Bot Campaigns Distort Brand Feedback
Online backlash is not always organic. Coordinated networks of inauthentic accounts can seed and amplify narratives that appear to be genuine customer anger. If your business is on the receiving…
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What Are the Top 4 Marketing Strategies in 2022?
4 Types of Marketing Strategies That Actually Work for Businesses Should you pay for Facebook ads? Should you hand out pamphlets? Should you rent a vendor booth at the local…
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Shape Theory in Advertising: The Hidden Language of Branding
When we express ourselves, we often rely on the things we learned in kindergarten. We invoke colors when we say I feel as serene as a blue sky or I…
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How to Budget Ad Spend for Facebook, Instagram and Other Digital Ads
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3 Proven Marketing Strategies for Businesses and a couple that just missed the list
Another day another can’t miss, must-have marketing strategy, right? I have been working in digital marketing for most of my life. I have certifications of proficiency, excellence, achievements, and more.…
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Advertising Your Small Business Online – Is Now the Right Time?
YES! Right now, is the best time to use online advertising to your advantage. Advertisers have been pulling back on their budgets, which means there’s a ton of unused inventory…
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What Businesses Hope to Gain From Marketing Efforts (Spoiler alert: It’s not higher search rankings)
What businesses actually want from marketing is not higher search rankings. It is leads that turn into revenue. This looks at whether advertising spend genuinely produces better lead generation, starting…
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