A prospective student and whoever is paying for it research your program for months before anyone fills out an inquiry form. A growing share of that research now happens inside an AI answer instead of on your site. We build the website, the visibility and the tracking that hold up across that gap, so you can say which programs and which campaigns produced enrolled students rather than form fills.
The channels are ordinary. What is not ordinary is the shape of the decision. Enrollment runs on fixed intake dates, the decision usually involves more than one person, and the gap between an inquiry and an enrolled student is long enough to break most attribution before it ever reports a number. Build for a same-day lead and all three of those work against you.
The attribution problem is the one that costs real money. If an enrolled student first clicked an ad in March and starts in September, the platform that produced that click stopped reporting on it long ago, and last-touch reporting hands the credit to a branded search. That is how good programs quietly cut the campaign that was actually filling the cohort. Fixing it is a tracking job, not a reporting-dashboard job, and it is covered on our measurement page.
Everything here is standard Site Hub work at standard Site Hub prices. There is no education SKU and no education premium. What changes is what each piece is built around.
Organized around how a program is compared rather than around your org chart. Program pages carry cost, length, format, start dates, prerequisites and outcomes, and the inquiry form is on the page that answered the question. Detail on our web design page.
Comparison and outcome searches, not just your own name, plus the structured program facts an AI assistant needs before it will name you in a comparison. Foundation $2,500, Standard $4,000, Authority $6,500 a month. Detail on our AI visibility page.
Open houses, application deadlines and cohort starts are fixed dates, so the media plan is built backward from them instead of running flat all year. Starter $2,000, Standard $3,500, Full $5,000 a month by spend. Detail on our paid media page.
A Measurement Infrastructure Build that stamps source on the inquiry record and carries it through to the enrollment outcome, so a cohort can be costed after it closes. Core $7,500, CRM-Integrated $12,500, Multi-Brand $18,000. Detail on our measurement page.
Every intake date and deadline for the next twelve months, how a prospect moves from first search to application, who else has to approve the decision, and where the current site or campaigns lose them.
Source stamped on the inquiry at creation and carried to the enrollment record. We do not manage media against broken tracking, so a Measurement Build or a passed audit comes first on every engagement.
One page per program that answers cost, length, format, start dates and outcomes for both readers, the person enrolling and the person paying, then feeds a tracked inquiry rather than a dead-end contact page.
Search and AI visibility run continuously because the research does. Paid media is weighted toward open houses, deadlines and cohort starts, and reported by intake term rather than by calendar month.
Nurture is the step that gets cut and should not be. The gap between an inquiry and a start date is measured in months. Most of it is spent with someone who has not decided yet, or is waiting on a spouse, a parent, an employer or a financial aid answer. A CRM + Automation Build at $6,000 to $18,000 is what keeps that contact alive across the gap and moves a missed deadline to the next intake instead of to a lost column. The forms and offers that feed it are on our lead generation page.
What we build, and what each piece changes about how enrollment marketing gets decided.
Outcomes and format for the person enrolling. Cost, payment options, accreditation and time commitment for whoever is signing off on it.
Spend weighted toward the weeks that decide a cohort instead of spread evenly across a year that is not evenly shaped.
The link between a March click and a September start survives the platform attribution window closing on it.
Cost per enrolled student once a cohort closes, alongside cost per inquiry while it is still open.
Interest that arrives six weeks after a deadline becomes next intake's pipeline rather than a closed record.
Tuition, length, delivery format, prerequisites, start dates and accreditation stated plainly enough to be quoted correctly when someone asks an assistant to compare options.
Who we have worked with, and what we have not published. We have done work with Phoenix TS, an IT and cybersecurity training provider, and with Florida State University. What we have not published is a case study with verified enrollment numbers for either, and we are not going to invent one or borrow a statistic from an industry report and imply it is ours. Ask us in the scoping call what we have done and what would be new, and you will get a straight answer.
The common starting pair once tracking is in place, priced together.
Every number above is the standard rate card that every Site Hub client pays. A school, a bootcamp and a manufacturer are quoted from the same list. What changes with your sector is what gets built, not what it costs to build it.
Managed retainers are 12-month partnerships starting at $2,000 a month, with a six-month term available at a 15% premium. Builds and the audit are fixed scope, one time, never hourly. We do not guarantee enrollment counts. Too much of that outcome sits with your admissions team, your tuition and your programs.
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Tell us what you offer, when your intakes start, how prospective students find you today and where the inquiry-to-enrollment process breaks down. We will tell you what it takes to fix it and what it costs, off the same rate card everyone else gets.
Yes. We have worked with Phoenix TS, an IT and cybersecurity training provider, and with Florida State University. What we do not have yet is a published case study with verified enrollment numbers for either, and we would rather say that plainly than dress up something weaker. The transferable part is the one that matters most here, which is tracking a long, multi-touch decision through to a closed outcome. In a scoping call we will tell you exactly what we have done before and what would be new.
Not with platform reporting, which is the whole problem. Ad platform attribution windows close long before a student starts, so by the time the enrollment happens the original click is gone from that report. We stamp the source on the inquiry record the moment it is created and carry it through to the enrollment outcome, then report cost per enrolled student by intake term once a cohort closes. That is what the Measurement Infrastructure Build is for, and the CRM-Integrated tier at $12,500 is the one that reaches all the way to the enrollment record. More on our measurement page.
It changes what a program page has to contain and who the follow-up is written for. A student and a parent, or an employee and the employer funding the course, search different things and need different answers. One is reading about outcomes, format and whether the thing is any good. The other is reading about cost, payment options, time commitment and accreditation. Both have to be answered on the same page, because the second person usually arrives on it by way of the first. The follow-up sequence is built the same way, with material that can be forwarded to whoever else has to say yes.
Yes, and the plan is built backward from those dates rather than run flat across the year. Performance Media is priced by monthly ad spend, Starter $2,000, Standard $3,500 or Full $5,000 a month, and the retainer stays level while the spend inside it shifts toward the weeks that decide a cohort. Detail on our paid media page. One thing worth saying early. A campaign that starts the month before a deadline is starting after most of the shortlist has already formed.
Because comparison is the core of this decision, and comparison is exactly what people now hand to an assistant. Someone asking for the best certification options in a city, or which programs accept a given prerequisite, gets a short list back, and being absent from it costs you the inquiry before your site is ever loaded. The fix is structuring the facts that get quoted, tuition, length, delivery format, prerequisites, start dates and accreditation, so they can be read and cited correctly. Covered on our AI visibility page.
Custom Web and Development starts at $10,000 and is scoped per project, the same floor and process as any other client on our web design page. What moves the number is how many programs need their own page and inquiry path, whether applications complete on the site or hand off to another system, and how much content survives a migration. Hosting and maintenance after launch is SiteCare at $199, $279 or $399 a month.
Both. The same funnel logic holds across a K-12 school, a higher education program, a certification or trade provider, corporate training and online courses. What changes is the length of the research cycle, who else is in the decision and the terms prospects search, which is what the audit scopes before anything gets recommended. Rolling admission changes the shape of the media plan more than anything else on that list, because there is no single deadline to build toward.
Yes, and the structure is worth stating during scoping so nothing gets flattened into one generic plan. The Growth Signal Audit is $6,500 rather than $4,500 for multi-campus or multi-brand organizations, and the Multi-Brand Measurement Build at $18,000 is the tier that reports each campus separately and rolls them up. If each location needs its own dashboard, that is a Platform Seat at $197 a month per location.
The audit and any build are fixed-scope, one-time engagements. Ongoing visibility and media run as 12-month partnerships with a six-month option at a 15% premium, the same terms every client gets. On the second question, no. Enrollment depends on your tuition, your programs and how fast your admissions team calls people back, and anyone promising you a number is quoting one they cannot control. What we commit to is visibility, tracked inquiries and reporting that shows which of them enrolled.
Where each piece of an enrollment system is built and priced.
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Start with the Growth Signal Audit. Two weeks, $4,500 fixed, and half of it credits back toward any build you sign within 60 days. You get a prioritized plan covering your tracking, your program pages, your visibility and your follow-up, whether or not you hire us to do the work.
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