Paid Media + Advertising
A Paid Media Agency That Answers for Revenue, Not Impressions
We plan, buy and optimize paid advertising across search, social, display, geofencing and streaming, managed against CRM-verified numbers rather than platform estimates. One team, one strategy, one number that matters: what it cost you to win a customer.
What is paid media?
Paid media is any advertising you buy rather than earn. It covers paid search, paid social, display, video, geofencing, connected TV and programmatic placements. Unlike organic channels that compound slowly, paid media buys attention the moment you turn it on, which makes it the fastest way to test a message, enter a market or fill a pipeline.
It is also the fastest way to waste money. The difference between the two outcomes is not the platform. It is whether someone is matching the right audience to the right offer, measuring what actually converts and moving budget toward it every week. That is the job we do.
The Channels We Buy
Paid Search + Display
Paid Social
GeoFencing + OTT
AI Advertising
How We Run Paid Media
Every engagement starts with the Growth Signal Audit. We look at where your money has been going, what it produced and what was never tracked in the first place. More often than not the biggest win in month one is not a new campaign. It is conversion tracking that finally reports the truth.
That is also why we will not manage ad spend against broken tracking. A Measurement Build or a passed audit comes first, every time. If Google reports 400 conversions and you closed 240, every budget decision after that is built on a 40 percent error, and no amount of optimization fixes a number that was wrong going in.
From there we build the media plan around your economics. If a closed deal is worth $800 and closes one time in six, we know what a lead can cost before we spend a dollar. Channel selection follows the audience and the math, not whatever platform is fashionable. Some clients need search and nothing else. Others need a geofence around eight zip codes and a connected TV buy.
Then we optimize on a cadence that matches your spend. Budgets move toward what converts and away from what does not. Creative gets refreshed before it fatigues. You get a dashboard you can actually read and a call with the person managing the account, not a summary written by someone who has never seen it.
You own everything. Ad accounts are built in your name, creative assets are yours, and the data stays with you. If we part ways, you keep the machine we built.
What We Manage
- Paid Search and Shopping
- Paid Social and Retargeting
- Display and Programmatic
- GeoFencing, OTT and Connected TV
What You Get
- Conversion Tracking That Reports Revenue
- Creative Built for Each Placement
- Budget Moved Toward What Works
- A Dashboard and a Human on the Call
PRICING
Flat Monthly Management From-
Launch $2,000: One Platform, Spend to $10K
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Growth $3,500: Two Platforms, Spend to $30K
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Scale $5,000: All Platforms, Spend $30K and Up
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Setup $2,500, Waived With a Measurement Build
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Reports Seat Included on Every Retainer
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Ad Spend Billed by the Platform, Never Marked Up
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12-Month Retainer. Save 5% With Annual Prepay
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Bundle With AI Visibility Foundation: $4,250 a Month
Discount Available
Stop Setting Money on Fire
Too many agencies bill you to chase impressions. Tell us what you sell and what a customer is worth, and we will tell you whether paid media is the right lever, which channels to start with and what it takes to see a return. No pitch deck required.
Accolades & Partners
Frequently Asked Questions
What channels do you manage?
Paid Search, Google Shopping, Display, Paid Social across Meta, LinkedIn and TikTok, GeoFencing, contextual, OTT and connected TV. Channel selection is based on where your audience actually is and what your margins support, not on what pays the agency a commission.
How much should I spend on ads to see results?
Launch supports up to $10,000 a month on one platform, Growth up to $30,000 across two, and Scale handles $30,000 and above across all platforms. The right number depends on your industry, your sales cycle and how much a customer is worth to you. If your budget is too low to get meaningful data on a given platform, we will tell you before you commit.
Do you require a long-term contract?
Managed retainers are 12-month partnerships. Six-month terms are available at a 15% premium. Paid media needs time to gather enough conversion data to optimize against, and turning campaigns off in week five usually means paying for the learning period and leaving before the payoff. Audits and builds are fixed scope rather than retainers, so you can start with one of those instead.
Will I own the ad accounts and the creative?
Yes. Every account is built in your name and every creative asset belongs to you. If we part ways you keep the accounts, the audiences, the creative and the historical data.
Can you take over campaigns another agency built?
Yes, and it is one of the more common ways we start. The audit usually surfaces immediate fixes such as missing conversion tracking, broad match with no negatives, or budget sitting in a campaign that has never produced a lead. If you want the audit before committing to management, the Growth Signal Audit is $4,500 and takes two weeks, or $6,500 for multi-location and multi-brand accounts. Half the fee credits back toward any build you sign within 60 days.
What is the difference between paid media and PPC?
PPC is one part of paid media. It refers specifically to the pay-per-click auction model used by search engines and most social platforms. Paid media is the umbrella covering PPC plus everything bought on impressions or airtime, including programmatic display, connected TV, OTT audio and geofencing. If you only need search, our paid search and display page is the closer fit.
Do you charge a percentage of ad spend or a flat fee?
A flat monthly fee on every plan, with one disclosed exception. Launch, Growth and Scale are fixed management fees no matter what you spend inside the band. On Scale only, spend above $50,000 a month adds 8% of the amount over that line, because coordination, creative volume and reporting genuinely scale at that budget.
Below $50,000 there is no percentage at all. We never mark up media either. The platforms bill you directly, so there is no margin for us in recommending a bigger budget.
How is this different from lead generation?
Paid media is how you buy the attention. Lead generation is the system that turns that attention into a contact record and moves it toward a sale, including landing pages, offers, forms, follow-up and CRM handoff. Most clients need both, and they are priced and managed separately. You can read more on our lead generation services page.
Do you use AI to manage campaigns?
We use the platform automation that works and manage around the part that does not. Performance Max and Advantage+ can outperform manual setups when they are fed clean conversion data and constrained properly, and they can burn a budget fast when they are not. Details are on our AI advertising page.
Why do I need a Measurement Build before you will manage my ads?
Because we will not optimize against numbers we cannot trust. If Google reports 400 conversions and you closed 240, every budget decision after that inherits a 40 percent error. The Measurement Build is one-time and runs $7,500 for Core, $12,500 CRM-Integrated and $18,000 Multi-Brand, and it is where GA4 cleanup, server-side tagging, call tracking and real conversion values get done.
If your tracking already holds up, a passed Growth Signal Audit clears the same bar and you skip the build entirely.
Do you charge a setup fee?
Setup is $2,500 and covers account build, conversion tracking, audience construction and the first round of creative. It is waived when you bundle with a Measurement Build, because that work already sits inside the build.
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Reviews & Testimonials
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