Identity, art direction, the site it gets applied to and the words that carry the same voice. Design here is the layer that makes everything else recognisable.
Most brand work fails at handoff. The identity is beautiful in the deck and unusable the first time someone has to build a landing page at 4pm. We design systems that survive contact with the people who have to use them: type scales, components, rules for the awkward cases nobody designs for.
The same applies to language. A voice that only exists in the brand guide is not a voice. It has to show up in a headline, a form label and a follow-up email, which is why the writing sits beside the design rather than after it.
Each page carries its own scope, its own pricing and the work behind it.
The visual and verbal system: identity, art direction, and the rules that let your team apply it without asking permission every time.
See branding →Where the system gets built. Custom WordPress sites designed around the sales process, with the identity carried through rather than bolted on.
See web design →Strategy, writing and editing that sound like the same company across a landing page, a blog post and a sales email.
See content and copywriting →Who you sell to, what they already believe, and what your competitors have trained them to expect. A brand that ignores the category it sits in reads as generic no matter how good the typography is.
Logo, colour and a type scale are the visible part. The useful part is the components and the rules for the awkward cases, because that is what decides whether the identity survives the first person who has to use it under deadline.
A voice that only exists in a brand guide is not a voice. It has to hold up in a headline, a form label and a follow-up email, which is why the writing sits beside the design rather than arriving afterwards.
Art direction is the part most projects skip and most brands need. Someone has to keep the work consistent across channels, vendors and the eighteen months after the guidelines were delivered.
Most brand work fails at handoff. The identity is beautiful in the deck and unusable the first time someone has to build a landing page at 4pm. We design for that moment, which is why the system and the place it gets applied are scoped together rather than sold as two projects. See Websites for where it usually lands.
What comes out of a brand project, and what each piece is for.
Not a logo file and good luck. A set of decisions your team can apply consistently.
So the company sounds the same in a sales email as it does on the homepage.
The system proven against the formats you actually ship, not only the ones in the deck.
One person accountable for whether the work still looks like you six months later.
Written to be followed by someone who was not in the room when it was made.
You can take the work to anyone. Nothing is held hostage to keep you on a retainer.
There is no published branding tier, and that is deliberate. Every other price we charge is printed on the pricing page, because retainers repeat and repeatable work can carry a number. Brand projects do not repeat. A refresh inside an identity that already works and a full rebuild for a company that has outgrown its name are different jobs with the same title, and printing one number for both would be a fiction we would then have to negotiate away from.
A naming exercise, multiple sub-brands or locations, print and packaging in scope, or a large existing asset library that has to be migrated rather than replaced.
A working name you are keeping, one audience, digital-first application, and someone internal who can make decisions without a committee.
Most brand work arrives attached to a website build, which starts at $10,000 and is scoped per project. Content and copywriting run from the AI Visibility tiers at $2,500 a month. Both are published.
A scoping call, then a fixed quote honored for 30 days. No hourly billing, and no meter running while you decide.
If you already have an identity we will work inside it. If what you have is three logos and a font nobody licensed, say so and we will start there. Either way you will get a fixed number before anyone starts designing.
There is no published tier, which is unusual for us because everything else we sell is printed on the pricing page. Brand projects vary too much for one number to be honest. What you get instead is a scoping call and a fixed quote honored for 30 days, with no hourly billing behind it.
Graphic design makes the asset. Art direction decides whether the asset is right and keeps a hundred of them consistent with each other. Most companies buy the first and quietly need the second, which is how a brand ends up with eleven versions of itself across channels.
Often yes, and the logo can stay. Most of what makes a brand feel coherent is everything around the logo: the type scale, the colour rules, the photography, the voice. We will happily build a system around an identity you are keeping rather than talking you into a redesign you did not ask for.
The messaging framework and voice definition are part of it. Ongoing writing runs through content and copywriting, which is priced separately and published. Splitting them this way means you are not paying brand rates for a monthly blog post.
All of them, working files included, with no long-term contract required to keep using your own brand. If you take the work to another agency later, everything they need is in the handover.
Either your team runs it using the system, or we stay on for art direction and ongoing design. Both are fine. What tends not to work is handing over a PDF and hoping, which is why the system is built to be applied by people who were not part of making it.
"Sean and his team are great! We've been using his company for a couple of years now and could not be happier with their services."
"Working with Sean and Nicole has been a game-changer for our business. Super professional and easy to work with."
"They do amazing work and very easy to work with! Highly recommend."
"I would highly recommend using Site Hub. They are absolutely amazing and literal masters of their craft."
If you already have an identity we will work inside it. If it is three logos and a font nobody licensed, say so and we will start there.
