ChatGPT, Google's AI Overviews and AI Mode, Microsoft Copilot and Perplexity now answer questions your customers used to type into a search box, and some of those answers carry paid placements. Buying that inventory well means knowing which surfaces are actually open for business and which ones are still a press release. We fold AI-surface buying into the paid media practice we already run for you, not a separate experiment with its own fee.
Answer a few questions about how your budget is set up today. We take your answers apart before we meet, then walk you through what we found on a short call. No deck, no retainer pitch, and no obligation to hire us afterwards.
Takes about two minutes. We only ask who you are on the last step.
On this page, AI advertising means buying ad placements that appear inside AI products and AI-generated answers rather than a traditional search results page or a social feed. That includes ads inside ChatGPT, placements served into Google's AI Overviews and AI Mode, advertising inside Microsoft Copilot, and sponsored placements now being tested inside Perplexity and a handful of other AI tools. You pay for the placement the same way you pay for any other media buy.
This is a different question from using AI to run a campaign, which is about automation and bidding rather than media placement. That work still matters, it just lives on our paid media page. This page is about the buy itself: the surfaces where AI answers now carry ads, and how we decide which ones deserve your budget.
If you are working out whether AI placements are worth buying yet, a short call is faster than a form. We will tell you straight if the answer is not yet.
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Two of these your existing accounts can already reach. Two require their own buy. All four move quickly enough that we confirm availability before recommending a budget.
Google increasingly answers a query with an AI-generated summary instead of, or alongside, the usual list of links, and ad placements are appearing inside that experience. The same Performance Max and Search campaigns you already run can feed inventory into these AI answer surfaces, which is part of why account structure and asset quality matter more, not less. We treat this as an extension of your existing Google account rather than a separate campaign type to sell you.
OpenAI has been building advertising into ChatGPT, giving brands a way to appear inside the answers people now ask for instead of searching. The buying mechanics, targeting options and available formats are still taking shape. We confirm what is genuinely live and worth a budget before recommending it, rather than selling you a placement type that exists mostly in an announcement.
Microsoft has been layering advertising into Copilot and its chat experiences, generally through the same Microsoft Advertising account structure used for Bing search campaigns. For businesses already running Microsoft Ads with us, this is often the easiest AI surface to test first, since the account, billing and reporting relationships already exist.
Perplexity and a small number of other AI answer tools have started testing sponsored placements inside their responses. Availability, self-serve access and targeting controls vary and change quickly. We track which of these are actually open for business before recommending spend there, and we say so plainly when one is not ready yet.
We check which AI surfaces are actually open to advertisers right now, in your category and your market, and separate that from what has only been announced. You get the current read before any budget moves.
Some AI placements need no separate setup. Google extends Performance Max and Search inventory into AI Overviews and AI Mode, so we structure and monitor your existing account to pick that up and account for it.
A placement inside ChatGPT, Copilot or Perplexity is its own account relationship, with its own creative requirements and targeting rules. We set those up, write for how people ask an assistant a question, and keep budgets from competing with your existing campaigns.
AI answer surfaces give less click-level detail than a standard search or social campaign, and a person can act on what an AI tool told them without ever clicking through. Your CRM and revenue numbers decide whether a placement earned its budget.
We will tell you when a placement is not ready. Some of these surfaces are worth testing today. Others are worth watching for another quarter. We would rather say that out loud than take your budget for a placement that only looks good in a screenshot, which is the same standard we apply to every other channel we buy.
Where we place, and what each piece changes for you.
Your existing Google account picks up AI answer placements, structured so we can see and account for them.
You appear in the answer itself, with a straight read on what is live to buy before you commit a budget.
Usually the fastest AI surface to test, because the account, billing and reporting already exist.
You get in early where it is worth it, and a clear no where it is not.
Not repurposed banner copy pushed into a new format and hoped over.
Budgets stop competing against themselves across surfaces that answer the same question.
You can see what the new inventory did on its own, rather than watching it disappear into a blended total.
No separate AI line item, no surcharge for testing a ChatGPT or Copilot placement.
That is the whole point of the call. Fifteen minutes, no pitch deck, and a straight answer on whether your category has inventory worth paying for yet.
Waived when bundled with a Measurement Build.
When total spend stays under $10K/month.
A Measurement Infrastructure Build, or a passed Attribution Audit, before we manage spend.
AI placements are included at every tier. Testing a ChatGPT or Copilot placement instead of, or alongside, a Google campaign does not change your monthly fee. Ad spend is billed by the platform and we never mark it up.
A 12-month partnership, with a six-month term available at a 15% premium. Fixed monthly fee at every tier. No hourly billing on any of it.
Tell us which platforms you already run and which AI tools you are curious about, whether that is ChatGPT, AI Overviews, Copilot or something else. We will tell you honestly which AI surfaces are worth a placement right now and which ones are better left alone for another quarter.
AI advertising here means buying ad placements that show up inside AI products and AI-generated answers, such as ChatGPT, Google's AI Overviews and AI Mode, Microsoft Copilot and Perplexity. It is not the same as using machine learning to manage a traditional campaign. That is campaign automation, and it is covered on our paid media page. This page is about the media buy itself, where the ad runs, not how a bidding algorithm behaves once it is live.
No, and the two get confused constantly because both involve AI. Generative Engine Optimization is organic work, earning a citation inside an AI answer without paying for the placement, priced separately as AI Visibility starting at $2,500 a month. AI advertising is a paid media buy, billed like any other ad platform. Different budget line, different mechanism, same team. See our Generative Engine Optimization page for the organic side.
Yes. AI placements are sold inside the same Performance Media retainer as search, social, display and geofencing, starting at $2,000 a month. There is no separate AI line item and no surcharge for testing a ChatGPT or Copilot placement instead of, or alongside, a Google campaign. See the full channel list on our paid media and advertising page.
In some form, yes. OpenAI has been building out advertising options inside ChatGPT. Exactly what is available to buy, how targeting works and what it costs is still evolving, so we confirm current availability and format before recommending a budget. If a given option is not yet open in a way that makes sense for you, we will say so instead of selling you a placeholder.
Largely through campaigns you may already be running. Google has been extending Performance Max and Search inventory into its AI-generated answer experiences, so a well-built account can pick up these placements without a separate campaign type. We structure and monitor your account so this inventory is something we can see and account for, not a mystery line in a report. Account structure and asset quality are what decide whether you qualify, which is the same work covered on our Google Ads page.
It is shorthand for a Performance Max ad that shows up inside an AI Overview rather than a traditional results page. Exactly which assets qualify and how they are selected is still developing. We treat this as inventory to monitor closely inside your existing Performance Max structure, rather than a placement type you can target on its own.
Microsoft has been adding advertising into Copilot and its chat surfaces, typically through the same Microsoft Advertising account already used for Bing search campaigns. If you run Microsoft Ads with us, this is usually the simplest AI surface to test first, since the account structure, billing and reporting already exist and do not require a new platform relationship.
The same discipline we apply to any paid channel: conversion data that reflects what actually closed, not just what the platform reports. AI surfaces often give less click and attribution detail than a standard search or social campaign, and someone can act on what an AI tool told them without ever clicking through. So we lean harder on your own CRM and revenue numbers to judge whether a placement earned its budget.
Yes, the same requirement that applies to every paid channel we manage. A Measurement Infrastructure Build starting at $7,500, or a passed Attribution Audit at $4,500, comes first, because AI placements are even harder to judge on faith than a standard search campaign. We will not point spend at an AI surface if we cannot tell whether it produced a customer.
The channels and the groundwork that sit next to an AI placement buy.
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Send us your accounts and the AI platforms you are curious about, and we will tell you honestly which surfaces are ready to buy and which ones to skip for now.
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