Most dashboards report clicks, impressions and a conversion count the platform calculated itself. None of that tells you what actually closed. We build the plumbing that connects every dollar you spend to the revenue your CRM says you actually collected. Your next budget decision is based on a number you can defend in a room, not one you hope holds up.
Marketing measurement is the infrastructure that connects a marketing touch, an ad click, a form fill, a phone call, to the revenue it eventually produced. Done right, it means GA4, your ad platforms, your call tracking and your CRM all agree on what happened, and a closed deal can be traced back to the campaign that started it. Done wrong, or not done at all, it means every platform reports its own version of success and none of them are checking their work against what your sales team actually closed.
This is not a reporting nicety. It is the precondition for spending money on marketing responsibly. We will not manage paid media against tracking we cannot trust, and we do not think you should either. That is why measurement is its own engagement for us, built before the budget conversation, not bundled quietly into a media retainer where nobody has time to check it.
We build the tracking, attribution and reporting. Here is the work it measures:
Most engagements start with the audit and land on a build. The dashboard comes with the build. The fourth only applies once you are on a retainer with us.
A structured look at your GA4 setup, your ad platform pixels, your call tracking and your CRM, checking whether what each system reports actually reconciles with the others. This is the diagnostic that tells you whether you need a full build or just a few fixes.
The one-time project that fixes what the audit finds. GA4 cleanup, server-side tagging, call tracking wired to source and campaign, and real conversion values flowing back to the platforms that are making your bidding decisions.
A live dashboard pulling Google, Meta, GA4, call tracking and your CRM into one view, with platform-reported conversions sitting next to CRM-verified ones so the gap between them is visible instead of buried in five different logins. Included with any build.
Tracking breaks quietly. A tag manager update, a form redesign, a CRM field that got renamed, any of it can silently sever the connection between spend and revenue. Retainer clients get a monthly signal memo flagging drift before it wrecks a quarter of decisions.
Two weeks, fixed fee. We check every system that touches a lead between the click and the invoice, and tell you where the numbers stop agreeing. If your tracking already holds up, the audit says that and you stop here.
GA4 cleanup, server-side tagging, call tracking wired to source and campaign, and CRM conversion values pushed back to the platforms making your bidding decisions. Built in your accounts, which you own outright.
Site Hub Reports goes live across every channel you run, with platform-reported conversions next to CRM-verified ones. The gap is visible on day one instead of surfacing in a quarterly review.
Tracking degrades quietly after launch. Retainer clients get a monthly signal memo written in plain English for the owner, not the analyst, flagging what broke before it costs you a quarter of decisions.
An illustrative example, not a specific client's real figures. If Google reports 400 conversions for the month and your CRM shows 240 deals that actually closed and can be traced back to those campaigns, you are not looking at a rounding error. You are looking at a system reporting on itself, and a budget being steered by a number nobody checked against reality. If Google says 400 and you closed 240, this is the fix.
Open almost any ad account that has never had a dedicated measurement pass and you will find some version of broken tracking. A pixel that stopped firing after a site redesign nobody told the agency about. A form that was never connected to a goal. Duplicate conversions counted once by the platform and once by a plugin nobody remembers installing. It is closer to the default state of an unaudited account than an exception.
The cost of that is not just a wrong number on a dashboard. Budget keeps moving toward whatever the platform claims is converting, and if the platform is wrong, so is every decision built on top of it. An attribution audit exists to find exactly where that gap comes from and close it, channel by channel, before it costs you another month of misallocated spend. It is not a guess about what might be wrong. It is a line-by-line check of every system that touches a lead between the click and the invoice.
This is also what the Site Hub Reports dashboard is built to make visible every day, not just in a one-time audit. It pulls Google, Meta, GA4, call tracking and your CRM into a single live view. Platform-reported conversions sit next to CRM-verified ones so you can see the gap the moment it opens. You also get a monthly signal memo written in plain English for the owner, not the analyst.
What we build, and what each piece actually changes for you.
One trustworthy number for cost per closed customer, not five conflicting ones.
The platforms making your bidding decisions get fed real signal instead of a partial one.
Phone leads stop disappearing into a bucket labeled direct or unattributed.
Budget decisions made against CRM-verified numbers, not platform self-reporting.
A monthly signal memo instead of a raw export nobody reads.
The confidence to scale spend without wondering if the tracking is lying to you.
We do not manage ad spend against broken tracking. A Measurement Build or a passed Attribution Audit comes before any media retainer starts. Half the audit fee credits toward a build signed within 60 days.
One-time build, not a retainer. Fixed scope or fixed monthly, never by the hour. ACH autopay is the default, card payments carry a 3% surcharge.
Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.
Calendar not loading? Open it in a new tab, or call (585) 300-4640.
Tell us what you are tracking today, Google Ads, Meta, GA4, a CRM, or honestly not much. We will tell you on the first call whether you need a full build, a lighter fix, or whether your tracking already holds up.
It is making sure every system that touches a lead, your ad platforms, GA4, call tracking and your CRM, agrees on what actually happened. Done right, a closed deal traces back to the campaign that started it. Done wrong, each platform reports its own version of success and none of them are checked against your real revenue.
Usually because the platform is counting something different than a closed sale, a form submit before qualification, a duplicate fire, a call that never got attributed back to the campaign. An attribution audit traces the gap channel by channel. If Google reports 400 and your CRM shows 240 closed deals tied to those campaigns, that gap is exactly what we find and fix.
Paid media is the buying and optimizing of ad spend across search, social, display and more. We will not manage that spend against tracking we cannot trust, which is why a Measurement Build or a passed audit comes before any media retainer starts. Channel strategy and management pricing are on our paid media page.
Lead generation builds the offers, pages, forms and follow-up that turn a visitor into a contact your sales team can work. Measurement is what proves whether that system, and everything feeding it, is actually producing revenue. Most businesses need both. Ours are priced and run separately, and lead gen details are on our lead generation page.
Yes, if you plan to spend on ads soon, and often yes even if you never do. GA4 accuracy, call tracking and CRM attribution matter for organic and referral traffic too. The build is priced the same regardless of whether media is running yet, since the plumbing work does not change.
CRM-Integrated, at $12,500 over 45 days, is the most common starting point, because most businesses running any real ad spend need their ad platforms talking to their CRM, not just to GA4. Core at $7,500 fits simpler, single-platform setups. Multi-Brand at $18,000 fits accounts managing more than one brand or location.
It is our live dashboard pulling Google, Meta, GA4, call tracking and your CRM into one view, with platform-reported and CRM-verified conversions shown side by side, plus a monthly signal memo. It is included free with any Measurement Build and with every managed retainer at $2,000 a month and up. On its own, it runs $39 per client per month.
No, but most people do. The audit is a $4,500, two-week diagnostic that tells you exactly where your tracking is broken before you commit to a build tier. If your tracking already holds up, the audit will tell you that too, and you skip the build entirely. Half the audit fee credits toward any build signed within 60 days. Full details are on the Attribution Audit page.
No. We do not guarantee outcomes we cannot fully control, and anyone promising a perfect, permanent fix is overselling. What we commit to is a build that closes the specific gaps the audit finds, and a dashboard that keeps the gap visible going forward. We also commit to a monthly signal memo that flags drift before it costs you a quarter of bad decisions.
Where measurement starts, and what it makes possible once the numbers hold up.
"Sean and his team are great! We've been using his company for a couple of years now and could not be happier with their services."
"Working with Sean and Nicole has been a game-changer for our business. Super professional and easy to work with."
"They do amazing work and very easy to work with! Highly recommend."
"I would highly recommend using Site Hub. They are absolutely amazing and literal masters of their craft."
An Attribution Audit is $4,500, fixed, two weeks ($6,500 for multi-location or multi-brand), and half of it credits toward any build you sign within 60 days.
Get an Attribution Audit