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Social Media Ads

Paid Social

Ads that find your future customers before they know they need you. Build awareness, drive traffic, and turn social platforms into a real lead source.
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Your Fast Track Into The Feed

Paid social means running targeted ads on platforms like Facebook, Instagram, LinkedIn, and TikTok. We plan, build, and manage the campaigns that put your business in front of the right audience.
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How We Approach Paid Social

Audience Targeting

Paid social only works when you reach the right people. We use demographic, behavioral, and interest data to put your ads in front of the audiences most likely to convert.

Creative That Converts

Even the best targeting fails if the ad does not stop the scroll. We build creative for each platform, with the formats, copy, and visuals built to perform where they live.

Continuous Optimization

Paid social rewards constant adjustment. We refresh creative, test new audiences, and reallocate spend toward what is working, rather than letting campaigns run on autopilot.

Reporting

We track ad spend, conversions, click-through rates, and cost per result. Monthly reporting connects every dollar to a business outcome you can measure.

Paid Social Media Services

Reach Customers Before They Know They Need You

Google Ads catch customers ready to buy. Paid social does something different. It builds familiarity with people who would never search for your business but absolutely fit your customer profile. This makes paid social one of the most effective long-game tools available. By introducing your brand to the right audiences early, you create the recognition and trust that turn cold prospects into loyal customers down the road.

Campaigns Built to Perform

Don’t waste your budget on broad audiences and recycled creative. Our paid social services cover audience research, ad creative, campaign setup, ongoing optimization, conversion tracking, and monthly performance reporting. Every campaign is built around a clear business goal, and every dollar is tracked back to a result.

Ad Management That Earns Its Keep

Many agencies set up campaigns and let them run with minimal attention. We manage paid social as an active discipline, not a launch-and-leave service. We refresh creative on a set cadence, test new audience segments, and shift budget toward what is performing. This approach makes paid social more than a marketing line item. It becomes a measurable engine for awareness, traffic, and leads.

Project Goals

  • Reach the Right Audience at the Right Time
  • Build Brand Recognition Across Platforms
  • Drive Qualified Traffic to Your Website
  • Generate Leads at a Sustainable Cost
  • Make Every Ad Dollar Accountable

Client Outcomes

  • Lower Cost Per Lead
  • Higher Brand Awareness
  • More Qualified Website Traffic
  • Stronger Campaign Performance Over Time
  • Clear Reporting on Every Dollar Spent

PRICING

Starting At $1,199/mo
Custom quotes are based on ad spend and platform mix. The setup fee is waived when bundled with an SEO plan
  • Audience Research and Campaign Strategy
  • Ad Creative Across Image, Motion, and Carousel
  • Campaign Setup, Tracking, and Optimization
  • Monthly Reporting and Strategy Review Calls
Annual
Discount Available

Reach the Right People

Are your social ads delivering real results, or sinking your budget? We can start from scratch or audit your current campaigns, identify where the spend is leaking, and build paid social that moves the needle.

ACCOLADES

20+ trophies later, we still answer our own phones.

GREAT

2022-24

GREAT Awards Winner

Rochester Advertising Federation · Best Website (B2B)

2024-26

Top 1%

Top WordPress Agency

Clutch · Top 1% in Rochester market

7 Year+

GSA

GSA Contract Holder

U.S. General Services Administration · #47QRAA21D003X

2022-2023

RBJ

Best of the Web

Web Marketing Association · SMARTSite for Foodlink

2023

RBJ

Rochester Top 50

Rochester Business Journal · Fastest-Growing

2022
INC

Inc. 5000 Honoree

Inc. Magazine · 3-yr revenue growth

2025
MCOM

MarCom Awards

SMARTSite design — Geva Theatre

2022-26
AMA

AMA Pinnacle Winner

Multiple projects over multiple years

Frequently Asked Questions

How is paid social different from Google Ads?
Google Ads reach customers actively searching for your product or service. Paid social reaches customers who fit your ideal profile but are not yet searching. Both matter, but they serve different stages of the buying journey. Most businesses benefit from running both, with paid social building awareness and Google Ads capturing intent.
We run paid social on Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, and X. The right platform mix depends on your audience and goals. B2B clients often see strong results on LinkedIn, while consumer brands typically perform best on Meta and TikTok. We will recommend the right mix as part of the strategy.
Most businesses see meaningful results starting at $500 per month in ad spend, though competitive industries may require more. Our management tiers start at $1,199 per month and scale based on ad spend and platform complexity. We will tell you upfront if your budget is too low for the platforms to learn and optimize effectively.
Paid social campaigns typically need two to four weeks to gather enough data for the platforms to optimize delivery. Most clients see early signals in the first month, with stronger performance trends in months two and three. Long-term campaigns continue improving as we layer in data, refresh creative, and refine targeting.
We tailor ad creative to the platform and audience, including copy and visuals, motion graphics, and carousels, depending on the tier. Creative is refreshed on a set cadence to prevent ad fatigue and maintain strong performance. Some clients opt to provide their own creative, which we then optimize and manage their account.
Yes. We build campaigns inside your ad accounts, not ours. If we ever part ways, you keep the accounts, the data, the creative, and the audience insights. We never use ad accounts as leverage to retain clients.
Our entry tiers require a three-month minimum to give the platforms time to optimize. Higher tiers start at six months. After the initial term, we work on a month-to-month basis. If we are not earning the retainer, you should be able to walk, and we have built our business around that principle.

Blogs & Resources

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Why the Best Marketing Agency Probably Isn’t a Specialist
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24 Mar 2026

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Reviews & Testimonials

LET’S TALK

Reduce the spend. Grow the returns.

Tell us what’s broken, what’s working, and where you want to be in 12 months. We’ll build the plan, no agency theater, no hostage fees.

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585.300.4640