A nonprofit does not get a second budget line if a website or a campaign underperforms. We built the SMARTSite and SEO program for Foodlink, a Rochester food bank, with that reality in mind. The same discipline applies to any organization that needs its site, its search visibility and its donor and volunteer funnel working harder on a tighter budget.
Nonprofit marketing runs on a harder constraint than most private businesses face. Budgets are tighter, they are often restricted to a specific program or grant, and the audience is really three audiences at once. Donors, volunteers and the people the organization actually serves each need a different message and a different path to act. A site or a campaign built for one of them quietly leaves the other two unserved.
This is the structure we built for Foodlink. A single site with a clear path for each audience instead of one homepage trying to speak to all three at once, covered in the Foodlink case study and on our custom web design page. The approach applies to any nonprofit regardless of mission or size, and it is priced the same way it would be for any other client.
Most nonprofits do not need all four at once. They need the right one first, then the next one when the budget allows.
Donors, volunteers and the people you serve each get their own path through the site. We built that structure for Foodlink, detailed in the Foodlink case study and on our custom web design page.
Nonprofit SEO has to cover donation and volunteer intent alongside the searches coming from people who need your services. Three different searches with three different urgencies, covered on our SEO page.
Every dollar matters more on a nonprofit budget, and every dollar gets scrutinised. Our marketing measurement page covers tracking that dollar to an actual gift or sign-up rather than a platform estimate.
When someone asks an AI assistant where to donate or volunteer in a cause area, we work to get your organization named in that answer, covered on our AI visibility page.
Google offers eligible nonprofits a monthly search advertising credit through Google for Nonprofits, currently up to $10,000 a month at Google's stated limit. We can take you through the application, set the account up properly, and run it against the grant's ongoing requirements. We do not decide who qualifies and we do not guarantee approval.
How donors find and decide to give, how volunteers find and commit to a role, and how the people you serve actually find help. Then we check whether your current site serves all three or quietly only serves one.
Before anything gets spent, giving and sign-ups need to be tracked properly. A Growth Signal Audit at $4,500 finds what is broken. A Measurement Build makes the reporting something a board or a funder can read.
On a tight budget this means being deliberate about which pages exist and which terms they answer, not building everything at once. Donor, volunteer and service-need intent get covered in the order that matters most to you.
Nonprofit demand is not flat across the year. Year-end giving, a campaign deadline and a seasonal program each concentrate attention into a short window, so paid media gets pointed at those windows rather than running as a default always-on line item.
The second gift matters more than the first. A one-off donation is easy to count and easy to lose. Recurring giving and repeat donors are what make a budget predictable, so we track a donor past the first gift rather than stopping at the acquisition number. That is a measurement and follow-up problem before it is an advertising problem, which is why measurement comes before media on every engagement we run. More on how that gets structured on the measurement page.
What we build, and what each piece actually changes for your organization.
Proven on a real Rochester nonprofit rather than adapted from a for-profit template.
Three audiences found through the terms each one actually uses, not just your organization's name.
A clear read on which budget produced a donation, a volunteer or neither, instead of a platform estimate.
Numbers that answer what the money produced, rather than a dashboard full of impressions and clicks.
A path into the answer when someone asks an assistant where to give or volunteer in your cause area.
A number your board can approve once, from a partner that treats a restricted budget as a constraint to respect.
A Rochester food bank that needed one site to make a donation simple, and to make a volunteer shift easy to find. It also needed to make emergency food access clear to someone who may be searching in a moment of real need. The SMARTSite and SEO program is detailed in the Foodlink case study and on our custom web design page.
What changes between one nonprofit and the next is the mission and the scale of the budget, not the shape of the work. The same three-audience structure holds for an arts organization, a health charity or a food bank.
We price nonprofit engagements against the same published rate card every client pays, scoped to fit the budget you actually have rather than a discounted tier we made up for the pitch.
Fixed scope, fixed price, agreed up front and never billed by the hour. If the full plan does not fit this year's budget, we say which piece to do first and what it costs on its own.
A website build is a one-time project. Ongoing SEO, measurement and media run as 12-month partnerships, with a six-month term available at a 15% premium. Save 5% with annual prepay. We never guarantee donation totals or outcomes we cannot control.
Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.
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Tell us your mission, your budget and whether donors, volunteers or the people you serve are hardest to reach right now. We'll tell you honestly what it takes to fix it, and what it costs.
Yes. Foodlink, a Rochester food bank, is a client we built a SMARTSite and SEO program for, detailed in the Foodlink case study. The same approach to serving donors, volunteers and the people an organization serves applies regardless of your specific mission.
We scope the engagement against what you can actually spend and against restrictions your board or a funder has already set, the same fixed-scope pricing covered on our custom web design page and marketing measurement page. Nothing here is billed by the hour or padded past what was agreed.
Yes. That is the exact structure we built for Foodlink, detailed in the Foodlink case study and on our custom web design page. One site with a clear path for each audience, instead of one generic homepage trying to speak to all three at once.
Selectively, priced at our standard rate card starting at $2,000 a month, covered on our paid media page. A year-end giving push or a fixed campaign deadline is the kind of short window where paid spend usually earns its place. We will tell you plainly when it does and when your budget is better used elsewhere.
Yes. We can take you through the Google for Nonprofits application and get the account structured correctly if you are approved. Approval is Google's decision, not ours, so we do not promise it. The grant also carries ongoing requirements around conversion tracking, keyword quality and click-through rate, and accounts do get suspended when those slip, so the real work is maintaining it rather than winning it. Two honest limits worth knowing up front. The credit only buys Google search ads, so it cannot be moved to social or display. And it tells you nothing on its own about which clicks became donations or volunteers, which is what a measurement setup is for.
Yes. Our marketing measurement page covers building reporting that ties spend to actual donations, volunteer sign-ups or service requests. Those are numbers a board or a funder can review without translation, not a dashboard full of impressions and clicks that never answer what the money actually produced.
No. We price nonprofit engagements against the same published rate card every client pays, scoped to fit your actual budget rather than a discounted or invented nonprofit tier. What changes is the scope we recommend first, not the price of the work. Full pricing detail lives on our custom web design and marketing measurement pages, and on the pricing page.
A website build is a one-time, fixed-price project. Ongoing SEO, measurement or paid media run as 12-month partnerships with a six-month option at a 15% premium, the same terms every client gets, detailed on our marketing measurement page. Nothing obligates you to sign one just because you started with a build.
Increasingly, yes. Someone may ask an AI assistant where to donate or volunteer in a cause area. Our AI visibility page covers the work aimed at getting your organization named in that answer, the same way it would for a for-profit brand.
The Growth Signal Audit, $4,500 fixed fee over two weeks, reviews your tracking, your website, your SEO and your donor and volunteer funnel, then hands you a prioritized plan. Half the fee credits toward any build you sign within 60 days.
Where each piece of a nonprofit engagement is scoped and priced.
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Tell us your mission, your budget and where donors or volunteers are hardest to reach. We'll tell you what it takes and what it costs, against the same rate card every client sees.
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