Attribution Audit

A paid, two-week diagnostic of your marketing measurement and your spend.

Plain version. For two weeks, a senior strategist goes through your tracking, your attribution, your ad accounts and your AI visibility. You get a written report, a dollar figure on what you are not currently measuring, and a ranked list of what to fix first. Fixed scope, fixed price, no retainer attached. It is the front door to everything else we do, and it is the only thing we sell that stands entirely on its own if you never hire us again.

$4,500 fixed fee
Two weeks, start to finish
Half credits toward a build

What the Attribution Audit actually is

It is paid discovery instead of a free pitch. A senior strategist opens your GA4 property, your tag manager, your ad accounts and whatever CRM or offline conversion data you have, and works out what your numbers actually prove versus what they only appear to prove. Then we put a dollar figure on the gap between the two.

On top of that you get an AI visibility baseline across four engines for your top 25 revenue queries, a competitive snapshot of who is actually beating you today, and a prioritized 12-month roadmap. It arrives as a written report plus a 90-minute working session with the person who did the work, not a deck emailed over with no explanation.

Two weeks. $4,500. The price does not move based on what we find, and nothing about the audit is contingent on you buying anything afterward.

Where to go next

This is the diagnosis, not the repair

The audit tells you what is broken and what it is costing you. Fixing it is priced separately:

Marketing Measurement → Rebuilding GA4, server-side tagging and conversion values so the numbers hold up
Paid Media → Managing the spend once there is tracking worth managing it against
CRM + Automation → The pipelines and automations that connect a lead to a closed deal

What we look at

Four pieces, every time. Same scope for every client, which is why the price is the same for every client.

01 Tracking

Tracking and attribution audit

Your GA4 configuration, tag firing, conversion actions and offline conversion imports, checked line by line against what actually happened. Most accounts we open have at least one conversion action double counting, misfiring, or wired to nothing at all. You get a plain list of what is broken and what is trustworthy, not a vague health score.

03 AI visibility

AI visibility baseline

We test your top 25 revenue-driving queries across four AI engines to see whether you show up when someone asks a question instead of running a search. You get a scored baseline for today, engine by engine, rather than a promise about next quarter.

04 Roadmap

Competitive snapshot and 12-month roadmap

Where you stand against the competitors actually fighting for your customers, not a generic industry benchmark. Every finding gets ranked by expected impact and cost to fix. It is not a 40-page deck. It is a list you can act on Monday morning.

The obvious question

Why we charge for this when other agencies do not

A free audit is a sales pitch wearing an audit's clothes. It is built to surface exactly enough problems to justify a retainer and then stop. Charging for the work is what lets us tell you the truth, including the version of the truth where you do not need us.

The free version

A free audit

  • Runs on automated tool exports, mostly unread by a human
  • Finds the problems the seller happens to sell the fix for
  • Ends in a proposal, because that was the point of it
  • Stops the moment you say no
  • Costs nothing and is worth roughly that
The paid version

The Attribution Audit

  • A senior strategist inside your actual accounts for two weeks
  • Findings ranked by impact and cost to fix, including the ones we do not sell
  • Ends in a written report and a 90-minute working session
  • Yours to keep, hand to your team, or take to another agency
  • $4,500, and half of it comes back if you hire us for a build
The engagement

How the two weeks run

01

Kickoff, not a sales call

A short call to confirm fit and set the date. We ask for read access to GA4, your tag manager, your ad accounts and any CRM or offline conversion data, plus the questions your best customers ask before they buy. The clock starts when access lands.

02

Tracking and attribution teardown

Your strategist works through tag firing, conversion actions and offline imports, compares what the tools report against what actually closed, and quantifies the modeled-conversion gap in real dollars rather than flagging it as a concern.

03

Visibility and competitive pass

In parallel, we run your top 25 revenue queries across four AI engines to set your baseline and pull a competitive snapshot of where you actually stand. None of it is templated. Every finding is specific to your accounts and your market.

04

Report and working session

You get the written report and a 90-minute session with the same strategist. You hear how the gap was calculated, see the visibility baseline engine by engine, and walk the roadmap line by line. You leave knowing what to fix first, second and eighth.

A passed audit clears the gate. We do not manage ad spend against tracking we cannot trust. Every client clears that bar one of two ways, a Measurement Infrastructure Build or a passed Attribution Audit. If your tracking already holds up when we look at it, you do not pay for a build you do not need.

What you get

Six deliverables, and what each one actually changes for you.

A full tracking and attribution audit across GA4, tags, conversion actions and offline conversions

You stop defending numbers you are not sure about in your own budget meetings.

The modeled-conversion gap quantified in real dollars

You see how much of your reported performance is estimation, and usually reallocate because of it.

An AI visibility baseline across four engines for your top 25 revenue queries

A scored starting point for the channel most audits skip entirely.

A competitive snapshot of the businesses actually taking your customers

Specific competitors and specific gaps, instead of an industry average nobody competes against.

A prioritized 12-month roadmap ranked by expected impact and cost to fix

An order of operations for your next year of spend, not a wish list.

A written report and a 90-minute working session with the strategist who did the work

You can ask how every number was reached, and get an answer from the person who reached it.

Pricing

What the audit costs

See the full rate card →
What's included
  • Tracking and attribution audit across GA4, tags, conversion actions and offline conversions
  • The modeled-conversion gap quantified in dollars
  • AI visibility baseline across four engines for your top 25 revenue queries
  • Competitive snapshot plus a prioritized 12-month roadmap
  • Written report and a 90-minute working session with your strategist
What's included
  • Everything in the standard audit, run across every location or brand
  • Findings reconciled between locations rather than flattened into one list
  • Roadmap organized by location or brand
  • Same two-week timeline and the same process
What the credit applies to
  • Measurement Infrastructure Build, Core $7,500, CRM-Integrated $12,500, Multi-Brand $18,000
  • CRM + Automation Build, $6,000 to $18,000 depending on complexity
  • Managed retainers, which start at $2,000 a month
  • The credit does not shrink for a bigger engagement or a smaller one

One thing moves the price

Whether you are one business or several. Multi-location and multi-brand accounts run $6,500 because there is genuinely more to reconcile. Nothing we find during the audit changes what you pay.

Terms

Fixed scope, fixed fee, no hourly billing. The audit is not a retainer and carries no commitment to anything afterward. Quoted prices are honored 30 days from proposal.

Quickest way in

Book 15 minutes

Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.

Calendar not loading? Open it in a new tab, or call (585) 300-4640.

No pitch deck involved

Start your audit

Tell us what you run today and what you are trying to fix. We confirm the audit is a fit before you pay for anything, and we will say so if you do not need one.

(585) 300-4640 hello@yoursitehub.com
350 East Ave Suite 1, Rochester, NY 14604

Frequently asked questions

Nothing happens, and that is by design. You keep the written report, the AI visibility baseline and the prioritized 12-month roadmap whether you hire us, hire someone else, or hand it to your own team. The audit was built to stand on its own so nobody feels boxed into a retainer just to make the first purchase worth it.

It is real and the only condition is timing. Sign any build within 60 days of your audit, whether that is a Measurement Infrastructure Build, a CRM + Automation Build or a managed retainer, and half the fee comes straight off the invoice. There is no fine print that shrinks the credit for a bigger engagement or a smaller one.

A free audit is usually a sales pitch built to surface exactly enough problems to justify signing with whoever ran it. We charge $4,500 because the work is real, the findings are specific to your accounts, and we post the price in public the same way we post every other price on this site. Paying for it is what lets us tell you the truth, including that you may not need us.

Access, mostly. Read access to GA4, your tag manager, your ad accounts and any CRM or offline conversion data tied to closed sales, plus a list of the products or services that actually drive your revenue. Most clients get us everything inside the first few days, and the two-week clock starts once we have it.

The audit tells you what is broken and how much it is costing you. The Measurement Infrastructure Build is where we fix it, rebuilding GA4, server-side tagging and conversion values so your numbers can be trusted going forward. Builds run $7,500 for Core, $12,500 for CRM-Integrated and $18,000 for Multi-Brand. A passed audit can clear the same gate the build clears if your tracking already holds up.

Yes. We will not manage ad spend against tracking we cannot trust, so every paid media client clears that bar one of two ways, a Measurement Infrastructure Build or a passed Attribution Audit. If your tracking already holds up when we look at it, you do not pay for a build you do not need.

The audit runs $6,500 instead of $4,500, because there are more accounts to reconcile, more locations to compare and more tracking setups to verify honestly. The two-week timeline and the process stay the same, and your roadmap comes back organized by location or brand instead of flattened into one generic list.

The senior strategist who runs your working session is the same person analyzing your accounts, calculating the modeled-conversion gap and writing your roadmap. We do not hand this to junior staff or an offshore team partway through. That is a deliberate choice, and part of why this is a fixed fee rather than hourly billing.

No. We do not guarantee rankings, leads or revenue, and we will not say otherwise to close a sale. What we commit to is a fixed fee, two weeks, a senior strategist on the work, and a roadmap ranked by expected impact so you know where your next dollar should go first.

What clients say

Verified Google reviews
★★★★★

"Sean and his team are great! We've been using his company for a couple of years now and could not be happier with their services."

Cookies and Cream
★★★★★

"Working with Sean and Nicole has been a game-changer for our business. Super professional and easy to work with."

Tamia
★★★★★

"They do amazing work and very easy to work with! Highly recommend."

Brittany Quataert
★★★★★

"I would highly recommend using Site Hub. They are absolutely amazing and literal masters of their craft."

Chris Bentley
Paid discovery, not a pitch.

Find out what your numbers actually prove.

Two weeks, a fixed fee of $4,500, a written report and a roadmap you can act on. Half of it credits back if you hire us for a build within 60 days.

Start my audit