A security firm with an insecure website loses the deal in the first thirty seconds, and it happens more than you would expect. We have been called in to clean malware off sites belonging to companies that sell security, which is an uncomfortable conversation and a fixable problem.
Sean McKay worked as a cybersecurity analyst before founding Site Hub, and we build and maintain websites for organizations across the CMMC ecosystem including CyberAB, CAICO, LEXX, Cyber Phoenix, Cyntell, Combat Power Solutions and Exiscan. This is what we look at first.
The site is the first control your buyer can inspect
Before anyone reads your capability statement they can check your certificate, your headers, your patch level and whether your forms leak. A prospect in this category will check, because checking is their job. An outdated CMS on a firm selling compliance is a credibility problem long before it is a security problem.
What we fix first, in order
Certificates and redirects, so every route lands on one secure canonical address. Then the update posture, because most compromises we clean up came through an abandoned plugin rather than anything sophisticated. Then headers and form handling. Then backups that somebody has actually restored from, which is the step everyone skips.
Malware removal is the visible part of this work and the least interesting. The reinfection is what matters, and reinfection is nearly always an access problem rather than a code problem.
Conversion here is qualification, not volume
More leads is the wrong goal for a firm whose sales capacity is a handful of senior people. The goal is fewer, better conversations, which means the form should ask the qualifying question rather than hiding it.
Asking about assessment type, deadline and current posture on the form filters out the students and the competitors, and it gives the first call somewhere to start. Firms that shorten the form to raise submissions usually raise the wrong submissions.
Gate the assessment, publish the explanation
The same rule that governs content governs the site. What explains should be readable by a search engine, an AI engine and the person forwarding it to a decision maker. What qualifies can sit behind a form. Putting the explanation behind the form removes it from every channel that would have carried it.
Speed and mobile matter for an unglamorous reason
Your buyer reads your site on a phone between meetings, and the proposal reviewer opens it on a locked-down corporate machine with an aggressive content filter. Heavy pages and third-party scripts fail in both places. The fix is fewer dependencies rather than a faster host.
Wire the tracking before launch, not after
A site that cannot report what it produced makes every budget decision after launch a guess, and retrofitting tracking once campaigns are running costs more than doing it during the build. Conversion tracking and CRM handoff go in before go-live on every site we build.
Custom builds start at $10,000 and are scoped per project. Hosting, security monitoring, backups and a stated number of change hours run through SiteCare from $199 a month. Every price is on the pricing page, and the Websites page covers how a build runs.