Websites and Conversion for Cybersecurity Firms
A security firm with an insecure website loses the deal in the first thirty seconds, and it happens more than you would expect. We have been called in to clean malware off sites belonging to companies that sell security, which is an uncomfortable conversation and a fixable problem. Sean McKay worked as a cybersecurity analyst […]
Read this postContent and Brand for Cybersecurity Firms
Most cybersecurity brands look the same on purpose, and it is costing them. The palette is navy and a warning colour, the imagery is a padlock or a hooded figure, and the copy promises protection against an unnamed threat. It is a category that sells trust and then presents itself in the visual language of […]
Read this postPaid Media for Cybersecurity Firms
Paid media in cybersecurity fails for a reason that has nothing to do with the ads. The click costs a lot, the buying committee is five people, the cycle runs months, and almost nobody wires the CRM back into the platforms. So the platform reports conversions, the business reports a quiet quarter, and the budget […]
Read this postSearch and AI Visibility for Cybersecurity Firms
Cybersecurity firms have a harder search problem than most businesses, and it is not the one they usually think they have. The problem is not ranking. It is that the people who decide are not the people searching, and the words they use do not match the words you sell under. We market and build […]
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