Why Your Star Rating Might Be Your Best Marketing Asset
Your star rating shapes purchase decisions before anyone reads a single review. The businesses winning at local search treat their rating the way they treat ad spend, intentionally and consistently,…
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How to Build a Multi-Channel Lead Nurturing Strategy
You’ve done the hard part. You generated the lead. The prospect visited your site, downloaded a guide, and may have replied to an email. Then, communication stops. The deal stalls,…
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Lead Generation Companies: What Can They Do For You?
Lead generation companies can help your business increase sales by providing the means for you to engage with qualified individuals who are more likely to purchase your goods or services. Some…
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Responding To Negative Online Reviews – 4 Simple Steps
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer,…
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