CPA & ADVISORY
ACCOUNTING & ADVISORY · NEW YORK
SEO · CONTENT · ON-PAGE · LINK BUILDING · AI VISIBILITY
From page three to page one — by rebuilding MMB+CO's organic search.
A New York accounting and advisory firm with deep service lines and almost no organic visibility. Branded search carried the whole site. The non-brand terms that win clients sat unranked at 100-plus.
MMB+CO — Business Valuation & Advisory
7.39K → 11.8K
253K → 428K
Executive summary
The whole story in 60 seconds.
Six-month review
Oct 2025 – Apr 2026
01
THE CHALLENGE
Buried rankings and branded-only traffic across every service line.
Service terms sat at position 100-plus.Traffic leaned on the firm name. Page-three averages kept MMB+CO off the results buyers actually see.
- Non-brand service terms unranked
- Branded queries drove the clicks
- Non-brand service terms unranked
- No page-one service visibility
02
THE APPROACH
Rebuild around service intent. Optimize the pages. Earn the authority
Map keywords to each service line, rewrite and optimize the pages, then build off-page authority so Google ranks the work that brings in clients.
- Keyword map by service line
- On-page and meta rewrites
- Service-page content build
- Off-page links → domain authority
- GA4 tracking to prove qualified traffic
03
THE RESULT
Page-one rankings — and traffic that converts.
Six months later: average position moved from 23.7 to 9.4, clicks rose 60%, and priority service terms now rank on page one.
- Average position: 23.7 → 9.4
- Organic clicks: 7.39K → 11.8K (+60%)
- Impressions: 253K → 428K (+69%)
- 94 keywords now ranking on page one
STARTING RANK · MOST TERMS
SERVICE PAGES OPTIMIZED
AVG POSITION · NOW
01 / About & challenge
Deep service lines. Strong brand. Almost no organic search visibility.
ABOUT THE CLIENT
A New York CPA and advisory firm serving businesses across many sectors.
MB+CO serves clients across New York in audit, tax,valuation, transaction advisory, IT and cyber services, and accounting for privately held companies, nonprofits, and government entities.
The firm had strong brand recognition but very little organic reach beyond its own name. Nearly every non-brand service term sat unranked at position 100-plus. They came to SiteHub for one thing: real organic visibility for the services that bring in new business.
SNAPSH0T
INDUSTRY
Accounting · tax · audit advisory · IT services
FOOTPRINT
New York · multi-sector · 25+ service pages
BASELINE
Most terms at position 100+
ENGAGEMENT
Full SEO program: on-page, content, links, reporting
THE CHALLENGE
Buried service terms. Branded traffic. Demand left on the table.
The site ranked well for its own name and little else. Service pages were thin and unoptimized; high-value terms sat past page ten; competitors owned the organic results that should have been MMB+CO’s.
01 Service terms were invisible.
Valuation, advisory, tax, and IT terms all started at position 100-plus.
02 Traffic was almost all branded.
Clicks leaned on firm-name searches, not the services that win new clients
03 Thin, unoptimized pages.
Service pages lacked the depth, structure, internal links, and metadata needed to rank for competitive terms
04 Competitors owned the results.
Larger regional firms held far broader keyword footprints.
05 No off-page authority.
Little link equity beyond the homepage and brand.
01 / About & challenge — evidence
What search looked like before we touched anything.
Baseline visibility
As of October 2025
NEAR ZERO
Audit finding: nearly every non-brand service term ranked at position 100-plus, so qualified buyers never saw the firm in search.
02 / Strategy & approach
Audit, optimize pages, build content and links, then track. In order.
01
Keyword mapping & on-page
Map priority keywords to each service line — valuation, tax, audit, advisory, IT and cyber — then rewrite titles, metadata, and on-page copy to match real search intent.
- Mapped every service line to its priority search terms
- Rewrote meta titles and descriptions across the service pages
- Optimized on-page copy and structure for 25+ service pages
02
Service-page content build
Built and expanded service-page content, plus timely articles that pull in non-brand demand.
- Deep service pages written for valuation, tax, audit, IT, and advisory
- Timely tax-alert content that earned thousands of new non-brand clicks
03
Off-page authority & links
Earn the authority Google needs to rank competitive terms. High-quality profiles, listings, and guest content
built link equity beyond the brand name.
- Profile, listing, and bookmark links on high-authority domains
- Guest posts and promotion to widen the link footprint
04
GA4 + conversion tracking
The proof. GA4 tracked sessions, engaged sessions, key events, and Contact-page visits — so rankings could be tied to real buyer behavior on the site.
- Contact-page views tracked as the primary intent signal
- Engaged sessions and key events measured against rankings
05
Reporting & expansion
Once rankings climbed, we widened coverage. Weekly ranking reports, new service terms, and a clear map of near-page-one keywords to push next
- Weekly week-over-week ranking reports for the committee
- 38 near-page-one terms queued as the next wave of wins
02 / Strategy & approach — results
Six months later — and the service terms that finally reached page one.
From page three → page one
(23.7)
7.39K → 11.8K
253K → 428K
Headline performance · six-month review
03 / AI visibility
AI never mentioned MMB+CO. Now it cites them by name.
WHAT CHANGED
From absent to answer-ready.
At the start of the engagement, MMB+CO appeared in zero AI answers — no mentions, no citations — across every large language model we track. Six months in, the firm is mentioned in 21 AI responses and cited as a source on 22 pages, spanning ChatGPT, Google AI Overviews, Gemini,and Google’s AI Mode.
The lever was the same one that moved organic rankings: clean structured data and genuinely useful service content. When a site is legible to search crawlers, it becomes legible to the models that now answer questions directly — so MMB+CO surfaces when someone asks an AI for a Rochester accounting firm
- AI ANSWER
"What services does MMB+CO offer?"
MMB+CO (Miller McNeish & Breedlove) is a Rochester,
NY CPA and advisory firm offering audit & assurance,tax, client accounting and fractional CFO services,business valuation, and IT advisory including
penetration testing… ↗ mmbaccounting.com
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