When someone asks ChatGPT, Google's AI Overviews, Perplexity or Copilot a question your business could answer, we work to make yours the source it quotes. That is Answer Engine Optimization and Generative Engine Optimization, two names for one discipline. It is earned citation, built through schema, entity clarity and answer-shaped content. It is not a placement we buy.
Both names describe the same underlying work: structuring your content, your entity data and your technical footprint so AI engines can find your business, trust it, and cite it by name. AEO tends to describe the answer itself. GEO tends to describe the engine doing the generating. We use both terms because buyers search for both, and the work behind them is one practice, not two.
In plain terms, three things move the needle. Schema and structured data so machines can read what you do. Entity clarity so an engine knows which business you are and stops confusing you with someone else. Content shaped like an answer rather than an essay, so a model can lift a clean, attributable statement out of it.
None of that is bought. Every citation this page is aimed at is earned, tracked and reported against a baseline we set in your first month.
People conflate these constantly, so we will say it plainly. Getting cited is earned. Paying for placement inside an AI product is a separate service with a separate budget:
The first two run in every tier. The third starts at Growth. The fourth is Authority only, because original research is expensive and not every business needs it yet.
Schema, structured data, llms.txt and Knowledge Graph hygiene, the specific signals AI engines check before they will cite a source. Most sites have never done this work at all, which is exactly why early movers get the citations.
Monthly tracking of whether and how often you are cited, branded and unbranded, across the engines that carry real query volume. You cannot manage what you are not measuring, and almost nobody was measuring this a year ago.
Digital PR targeted at the publications AI engines genuinely pull from, not just any placement anyone will run. Getting quoted in the wrong outlet does nothing for your citation share.
Original research and survey design, the first-party data that gives an AI engine a reason to cite you instead of summarizing a competitor. Data nobody else has is the strongest citation bait there is.
A defined set of branded and unbranded queries, checked across the AI engines that matter, so you know where you stand before we change anything. Without a baseline, "AI visibility improved" is a feeling. With one, it is a number you can hold us to.
Schema, structured data, llms.txt and Knowledge Graph hygiene first, then content shaped so a model can lift a clean, attributable answer out of it. Foundation work comes before content volume, every time.
Branded citation share tells you whether engines recognize and correctly describe your business by name. Unbranded tells you whether you get cited when someone asks the question without knowing you exist yet, which is the harder and more valuable number.
Four engines, reported separately, because being cited constantly in one and never in another tells you something an averaged number would hide. Standard and Authority add competitor citation tracking on top.
What citation share does not tell you. It tells you whether AI engines are quoting you. It does not, by itself, tell you what that citation was worth in revenue, and we will not pretend otherwise. If you want AI visibility numbers connected to closed deals and full-funnel attribution, that infrastructure lives with our marketing measurement work, and it is worth pairing the two once citation share starts moving.
What we build each month, and what each piece actually changes.
The machine-readable layer AI engines check before they will treat you as a source worth naming.
One consistent answer to who you are, what you do and where, instead of four conflicting ones.
Answer-shaped pages carrying proprietary data, not volume content written to fill an index.
A number that moves, compared against your month-one baseline rather than a one-time snapshot.
Your traditional organic footprint stays healthy while the citation work compounds.
A working session where we walk the numbers, including the ones that did not move.
Run paid media and earned AI citation together, priced as a bundle instead of two retainers.
A 12-month partnership, with a six-month term available at a 15% premium. Annual prepay saves 5%. A 5% annual escalator is disclosed here rather than sprung at renewal, and every retainer at $2,000 and up includes a Site Hub Reports seat.
Foundation at $2,500 is the smallest version of this that produces a real baseline, real technical work and real monthly tracking. Anything under that is a report you read once. There is no hourly rate underneath any tier.
Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.
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Tell us your business, your industry and what you have tried already, if anything. We will run a baseline check across the AI engines that matter and tell you honestly which tier fits before you commit to one.
Answer Engine Optimization and Generative Engine Optimization describe the same work under two names buyers search for. It means structuring your content, entity data and technical footprint so AI engines like ChatGPT, Google's AI Overviews, Perplexity and Copilot find, trust and cite your business by name instead of a competitor's.
No, and this is the one people get wrong most often. This page is entirely organic. You earn the citation through schema, entity clarity and answer-shaped content, and you do not pay for the mention. Paid placements inside AI products are bought per click or impression, carry their own budget, and live on our AI advertising page. Different money, different mechanism, different page.
SEO owns organic rankings, the local pack, your Google Business Profile and content built for search engine results pages. AEO and GEO own citation inside AI-generated answers, a related but separate outcome with different technical signals. See our SEO and local search page if ranking in a results page is the actual goal.
We set a baseline in month one across your branded and unbranded queries, then track citation share against it every month, reported separately for each of the four AI engines rather than blended into a single score. The full breakdown is in the How we measure it section above. Pair it with our marketing measurement work if you want revenue attached to the number.
Foundation, at $2,500 a month, covers the technical and entity groundwork, local search maintenance, citation tracking and two content assets. Growth, at $4,000, adds digital PR, a data study and four assets a month. Authority, at $6,500, adds original research, survey design, six or more assets and an executive briefing.
No. We do not guarantee a citation count, a placement or a ranking, and we will not tell you otherwise to close a deal. What we commit to is the technical and entity work AI engines actually check, monthly tracking against your baseline, and honest reporting on what moved and what did not.
It is a file that tells AI crawlers what your site contains and how to interpret it, part of the technical and entity foundation work in every tier. Combined with clean schema and Knowledge Graph hygiene, it is one of the clearest signals we can give an AI engine that your content is worth citing.
Managed retainers are 12-month partnerships, with a six-month term available at a 15% premium. AI visibility compounds the way SEO does, and citation share rarely moves meaningfully before month three. Annual prepay saves 5%, and every retainer includes a Site Hub Reports seat.
Yes, and most clients do. Foundation already keeps your traditional organic footprint healthy alongside the AI visibility work, and Performance Media Starter paired with AI Visibility Foundation runs $4,250 a month instead of $4,500 taken separately. See our paid media page for what the media side covers, and ask which combination fits your current numbers.
The pages next to this one, including the paid counterpart people confuse it with.
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We will check your current citation share against your competitors, show you what your baseline looks like, and be straight with you about which tier actually fits.
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