eCommerce Web Design

Custom eCommerce web design built on WooCommerce.

We build online stores on WooCommerce, the same WordPress foundation every SMARTSite runs on, so your store gets custom product, cart and checkout structure instead of a rented theme. Inventory, fulfillment and payment integrations are scoped to your actual catalog, not sold as a generic package. Every store is priced the way any Custom Web and Development project is priced, from $10,000.

Stores from $10,000
SiteCare hosting from $199/mo
No hourly billing, ever

Where eCommerce fits into a SMARTSite

Every store we build starts as a SMARTSite, our name for a custom WordPress site built around conversion instead of decoration. The full definition of that, the structure, the SEO foundations and a backend you can actually manage, lives on our custom web design page. This page is about what changes when that SMARTSite also has to sell products.

What changes is product catalog structure, a cart and checkout built to reduce abandonment, and integrations with whatever inventory, fulfillment or payment system you already run. Product and category page SEO foundations go in at launch. The ranking work that follows is a separate discipline and it is covered in full on our SEO page.

Where to go next

What runs alongside a store build

The store build covers product, cart and checkout. Here is the work that runs either side of it:

Custom Web Design → General web design, SMARTSites and custom applications
SEO → The ongoing work of getting product pages ranked
Conversion Optimization → Testing programs that keep improving the store after launch

The four pieces

Every store build is some combination of these four. How much of each you need is what sets your number.

The foundation

WooCommerce, not a rented theme

WooCommerce runs on the same WordPress foundation as every SMARTSite we build, which means your store gets custom structure instead of a theme dressed up with your logo and colors.

The connections

Inventory, fulfillment and payment integrations

We integrate with the inventory, fulfillment and payment systems you already use, scoped to your catalog size and complexity during project planning rather than assumed up front.

Built in at launch

Product page SEO foundations

Category structure, product page SEO and schema markup go in from day one, because ecommerce SEO is its own discipline and retrofitting it later costs more than building it right the first time.

The build

How we build a store that sells

01

Scope the catalog

How many products, how many variants, what your current checkout looks like if you have one, and where customers actually drop off today. That scope sets page count, integration complexity and your quote.

02

Build the storefront

Product and category pages structured for shoppers and for search engines at the same time, with a checkout flow designed around your actual customers rather than a generic template pulled from a blog post.

03

Connect the systems

Most stores need to talk to something else. An inventory system, a fulfillment partner, an accounting platform or a payment processor you already use. We scope those early because they move budget and timeline more than almost anything else.

04

Launch, then keep testing

Stores improve through testing, not through a single launch day. After launch, optimization, checkout testing and analytics review run as project work or through SiteCare, our hosting and maintenance plans.

Catalog and integrations move the number, not a meter. A focused catalog with standard payment and shipping lands near the $10,000 floor. Thousands of variants, a migration off another platform, or a live inventory and fulfillment integration push it higher, because there is genuinely more to build, test and reconcile. There is no hourly rate underneath any of it.

What you get

What we build, and what each piece actually changes for you.

A custom storefront designed and built on WooCommerce

A store built around your actual catalog instead of a generic template with your logo on it.

Product, cart and checkout structure built for conversion

Checkout built to reduce abandonment, with cart flow, form fields, payment options and shipping logic treated as revenue work.

Inventory, fulfillment and payment integrations

The systems you already run stay in place. We connect into them rather than asking you to replace them.

Product and category page SEO foundations

Clean URLs, schema markup and page speed at launch, so your product pages get a fair shot at ranking.

Migration support when you are switching platforms

Products, customers, order history and existing SEO equity move across carefully, so you do not lose ground during the switch.

One point of contact from scope to launch

A fixed scope, a fixed price and someone who knows your build, rather than a ticket queue and an hourly meter.

Pricing

What an eCommerce build costs

See the full rate card →
What's included
  • Custom storefront design and build on WooCommerce
  • Product, cart and checkout structure built for conversion
  • Inventory, fulfillment and payment integrations scoped per project
  • Product and category page SEO foundations built in from launch
  • Migration support when you are switching platforms
  • Same floor as any Custom Web and Development project. There is no cheaper ecommerce tier
What's included
  • Hosting, updates, security monitoring and daily backups
  • Uptime monitoring and a Reports seat
  • 30 minutes of content changes per month
What's included
  • Everything in Essential
  • 1 hour of changes per month
  • Monthly performance check with a quarterly SEO health report
What's included
  • Everything in Standard
  • 2 hours of changes per month
  • Priority support
  • Monthly Core Web Vitals review
Attribution Audit

If you already have a store and want to know what is actually broken before you rebuild.

$4,500
Fixed, two weeks. Half credits toward a build signed within 60 days

Fixed scope, fixed price

We quote your store once we know your catalog and your integrations, never by the hour. We do not promise sales figures we do not control.

Terms

The build is a one-time project and does not obligate you to anything ongoing. SiteCare runs as a 12-month term, with six months available at a 15% premium. Save 5% with annual prepay.

Quickest way in

Book 15 minutes

Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.

Calendar not loading? Open it in a new tab, or call (585) 300-4640.

No pitch deck involved

Get your store project scoped

Tell us how many products you are selling, what platform you are on today if any, and what your checkout is currently losing you. We will tell you honestly what it takes to fix it.

(585) 300-4640 hello@yoursitehub.com
350 East Ave Suite 1, Rochester, NY 14604

Frequently asked questions

This page covers stores specifically. Product catalogs, cart and checkout, and inventory integrations. Our custom web design page covers the general SMARTSite framework that every project is built on, including websites and custom applications. If you are not selling products directly on your site, that page is the better starting point.

Yes. Every store we build is a SMARTSite first, meaning it is custom-built around conversion rather than assembled from a theme. The full definition, including the SEO and backend standards every SMARTSite meets, lives on our custom web design page. This page covers what changes when that SMARTSite needs to sell.

WooCommerce, built into the same WordPress foundation as every SMARTSite we ship. We do not currently sell or maintain Shopify builds under this pricing. If WooCommerce is not the right fit for your business model, tell us during scoping and we will say so plainly rather than force a platform that does not fit.

The same floor as any Custom Web and Development project. From $10,000, scoped to your product count, checkout complexity and integrations. There is no separate, cheaper ecommerce tier and no invented package price. Our custom web design page covers how that scoping conversation works in general, and the full rate card shows where it sits against everything else we sell.

Product and category SEO foundations are built into the store from launch. Clean URLs, schema markup and page speed. The ongoing ranking work, the part that gets you to page one for the searches your customers actually run, is a separate discipline covered in full on our SEO page.

Yes. Migrations from other platforms are a common project for us. We move products, customers, order history and existing SEO equity carefully so you do not lose ground during the switch, then rebuild the storefront around what was actually working and what was not.

Yes. We integrate with the inventory, fulfillment and accounting systems you already run, scoped during project planning since integration complexity affects both budget and timeline. If your store also needs pipelines, automations and follow-up behind the sale, that is a CRM + Automation Build and it is priced separately.

Checkout is where most stores lose the sale. We optimize cart flow, form fields, payment options and shipping logic as part of the build, not as an afterthought. Small changes here often produce the biggest revenue gains, which is why it is scoped in from day one rather than bolted on after launch.

Yes, as project work or through SiteCare, our hosting and maintenance plans at $199, $279 and $399 a month. Stores improve through testing, not a single launch day. If you want a full read on what is and is not working before you commit to a rebuild, an Attribution Audit is the place to start.

No. The store build itself is a one-time, fixed-price project. If you add SiteCare hosting afterward, that runs as a 12-month term with a six-month option at a 15% premium, and annual prepay saves 5%. The build on its own does not obligate you to anything ongoing.

What clients say

Verified Google reviews
★★★★★

"Sean and his team are great! We've been using his company for a couple of years now and could not be happier with their services."

Cookies and Cream
★★★★★

"Working with Sean and Nicole has been a game-changer for our business. Super professional and easy to work with."

Tamia
★★★★★

"They do amazing work and very easy to work with! Highly recommend."

Brittany Quataert
★★★★★

"I would highly recommend using Site Hub. They are absolutely amazing and literal masters of their craft."

Chris Bentley
No agency theater.

Build a store that doesn't lose you at checkout.

Tell us what your store is doing today and where customers are dropping off. Just a scoped project and a real number, with the price on the table from the first call.

Get my eCommerce quote