Most franchisors who call us do not need more customers for their locations. They need more of the right people buying locations. We build the campaigns, the qualification steps and the candidate pipeline that carry a prospective owner from first click to a signed franchise agreement. We measure it by cost per qualified candidate rather than raw inquiry count.
Franchise brands ask for franchise marketing and mean one of two completely different things. Recruiting franchisees and getting customers for locations are different audiences, different funnels and different numbers. Blending them is how budget gets wasted.
You are selling the franchise itself. The audience is an investor deciding where to put their savings and the next five years of their working life. The funnel runs weeks to months through qualification, disclosure and a discovery day. Success is a signed franchise agreement, not a form fill. This is what most franchise clients hire us for.
You are selling the product or service to ordinary customers near a location that already exists. The audience buys this week. The problem to solve is territory overlap between your own locations and giving each franchisee visibility into their own numbers. Covered further down this page.
Plenty of brands run both. They are still scoped and priced separately, because a candidate pipeline and a local customer funnel share almost nothing. If you already know you only need local, skip to the local marketing section.
Franchise development is a qualification problem wearing a lead generation costume. A franchisor does not want four hundred inquiries. They want the handful of people who have the liquid capital, the net worth, the background and the timeline to actually open and run a location. Volume campaigns bury those people under people who will never qualify, and the consideration cycle is long enough that anything without sequenced follow-up goes quiet before it gets to a discovery day.
On claims, we stay inside your documents. We do not invent earnings claims. Anything we publish about financial performance traces back to Item 19 of your Franchise Disclosure Document, and your franchise counsel approves the copy before it runs. Site Hub is a marketing agency and does not provide legal or franchise compliance advice. We build the campaigns your counsel signs off on.
Four parts. The media finds candidates, the pipeline holds them through a long cycle, the qualification decides who is real, and the measurement tells you what a signed franchisee actually cost.
Search, paid social and retargeting aimed at people researching business ownership, scoped to the territories you can actually award. Priced as Performance Media against monthly ad spend.
A CRM and automation build for the development funnel. Stages from inquiry through qualification, disclosure, discovery day and signature, with the follow-up sequences that keep a months-long cycle moving.
Liquid capital, net worth, industry background, territory preference and timeline captured early and scored, so your development team spends its calls on candidates who can fund and run a location.
Cost per qualified candidate, cost per discovery day attended and cost per signed franchisee, tracked by source and by territory. Cost per lead is not a number we optimize toward.
We start with your development team and your documents. Which territories are open, what capital and net worth thresholds apply, what background actually predicts a good operator, and what your counsel will allow in published copy.
A CRM and automation build with stages for inquiry, qualification call, disclosure, discovery day and signature. Scoring rules, task routing and follow-up sequences go in before a dollar of media runs.
Campaigns go live only where you can award a territory. Budget shifts toward the sources producing qualified candidates and away from the ones producing volume, reviewed every month against the pipeline, not against form fills.
Every candidate stays attributed from first click through discovery day to a signed franchise agreement, so you can see what each source costs at the only stage that counts.
We do not manage ad spend against broken tracking. If the pipeline cannot report a qualified candidate back to a source, a measurement build or a passed Growth Signal Audit comes first. That order is not negotiable, because without it the monthly number is a guess. How attribution is structured is covered on the measurement page.
What we build for franchise development, and what each piece changes for your brand.
Inquiry, qualification, disclosure, discovery day and signature as real stages with real owners, instead of a shared inbox and a spreadsheet.
Capital, net worth, background, territory and timeline on the record early, so development calls go to candidates who can actually proceed.
No budget spent generating interest in markets where you have nothing to sell, and no candidates turned away after you paid to reach them.
Candidates stay in contact between stages rather than going quiet after disclosure lands in their inbox.
A development budget you can defend to your board with the stage-level numbers behind it.
Less of your growth depending on channels that price on their terms and own the relationship.
Financial performance statements that trace to Item 19 of your FDD, with nothing invented by an agency.
A real franchise client, not a case study we assembled after the fact. The work covered both motions, the development side that brings new owners into the brand and the local side that keeps existing locations filling their own calendars, each scoped and measured on its own terms.
The shape of the build does not change with size. What changes between a brand awarding its fourth territory and one awarding its fortieth is the volume moving through the pipeline, not the structure underneath it.
This is the other half of the page, and it is a different job. Corporate needs one brand voice, one set of standards and one number that rolls up. Each location needs its own leads, its own local visibility and its own reporting. Get the territory logic wrong and your locations end up bidding against each other in the same auction, splitting a market that should have been shared.
Territory logic is the part most agencies skip. It is built into the HQ system from day one, not patched in after franchisees start complaining. It does not carry a franchise surcharge either. The HQ build is scoped and priced as a normal CRM + Automation Build, $6,000 to $18,000, the same range any other client pays. Each location then runs on its own Platform Seat at $197 a month, plus $500 one time to onboard it. There is no mandatory corporate retainer, so the thing that scales is the number of locations.
Illustrative at list price, and it covers the locations only. This is the local motion, not franchise development. The HQ build is quoted separately as a CRM + Automation Build, $6,000 to $18,000, the same range as any other client's build. There is no franchise premium and no mandatory corporate retainer, so the number that moves here is the location count. Who pays the per-location cost, corporate or the franchisee, is set per engagement to match how your franchise agreements already split marketing costs.
The same territory logic, per-location seats and reporting apply to corporate-owned footprints. The system is built around location count and territory overlap, not legal structure, and the pricing is identical.
Development and local can share one CRM, but they stay separate funnels with separate reporting. A candidate and a customer are never counted in the same number.
Territory logic and per-location reporting apply to corporate-owned footprints too. The system is built around location count and territory overlap, not legal structure.
Both builds are scoped and priced as normal CRM and automation builds. Media is priced by ad spend on whichever motion you run, and nothing obliges you to buy the other one.
Managed retainers and Platform Seats run as 12-month partnerships, six months available at a 15% premium. Builds and the $500 location onboarding are one-time, not recurring. No hourly billing on any of it.
Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.
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If you are recruiting franchisees, tell us how many territories are open and what your development team is drowning in today. If you are marketing existing locations, tell us how many there are and what is breaking between corporate and local. We will scope the one you actually need.
Marketing that recruits new franchisees for your brand. The product being sold is the franchise itself and the audience is a prospective owner or investor, not a customer. It runs on a different funnel from local marketing, over a longer cycle, and it ends at a signed franchise agreement rather than a purchase.
Different audience, different funnel, different numbers. Local marketing reaches customers near a location that already exists and is measured in leads and revenue this month. Development reaches investors evaluating a business purchase and is measured in qualified candidates and signed agreements over months. We scope and price them separately for that reason, and plenty of brands run both.
Media is priced as Performance Media against monthly ad spend, Starter $2,000, Standard $3,500 or Full $5,000 a month, with Full adding 8% of monthly spend above $50,000. The candidate pipeline is a CRM + Automation Build at $6,000 to $18,000, one time. Ad spend goes directly to the platform and is never marked up.
Liquid capital, net worth, industry background, territory preference and timeline get captured and scored before a qualification call is booked, using the thresholds your development team already applies. Campaigns are then optimized toward the candidates who clear those thresholds. Four hundred inquiries is a vanity number if twelve of them can fund a location.
Our posture is simple. We do not invent financial performance claims. Anything published about financial performance traces to Item 19 of your Franchise Disclosure Document, and your franchise counsel approves the copy before it runs. Site Hub is a marketing agency, not a law firm, and we do not provide legal or franchise compliance advice.
That is the point of building an owned pipeline. Broker networks and portals price on their own terms and own the candidate relationship. A pipeline you own gives you a source of candidates that is not rented. We will not tell you to cut those channels on day one. We will tell you what each source costs per qualified candidate so you can decide with real numbers.
No. There is no franchise SKU and no franchise premium. Both the candidate pipeline and the HQ local build are scoped and priced as normal CRM + Automation Builds at $6,000 to $18,000, the same range a single-location client pays for comparable complexity. What scales on a franchise engagement is volume and location count, not the price of being a franchise.
One HQ build at $6,000 to $18,000, then $500 one time and $197 a month for each location on the system. Five locations is $2,500 to onboard and $985 a month. Thirty locations is $15,000 to onboard and $5,910 a month. There is no mandatory corporate retainer. If corporate wants customer-facing media managed, that is quoted separately as Performance Media by spend.
The territory logic, per-location seats and reporting apply whether your locations are franchised or corporate-owned. The system is built around location count and territory overlap, not legal structure, and the pricing is identical. Our lead generation page covers the offers and forms that feed leads into whichever setup you run.
Where each piece of a franchise program is priced and built.
"Sean and his team are great! We've been using his company for a couple of years now and could not be happier with their services."
"Working with Sean and Nicole has been a game-changer for our business. Super professional and easy to work with."
"They do amazing work and very easy to work with! Highly recommend."
"I would highly recommend using Site Hub. They are absolutely amazing and literal masters of their craft."
Tell us how many territories are open and what your development team spends its week doing. We will show you what a qualified candidate pipeline looks like for your brand, and what it costs to run.
Scope franchise development