A buyer sourcing a manufacturing partner is not scrolling for inspiration. They are searching for a specific capability, checking certifications and tolerances, and looping in engineering and procurement long before an RFQ gets submitted. We build the site, the search coverage and the measurement that survive that kind of research, and we measure the work on quoted and won business rather than form fills.
Most industrial marketing reporting counts form fills because form fills are easy to count. That works when a business closes a hundred small deals a month. It breaks completely when a year is made of eleven quotes, four of which turn into orders, and the biggest one took fourteen months and six people to land. Under a volume metric, the search that actually sourced that order looks like a poor performer, because it produced two inquiries instead of forty.
This is the sector where measurement stops being optional. A short-cycle business can survive bad attribution because volume covers the error. A manufacturer running a nine to eighteen month cycle on a small number of high-value deals cannot. That is why a Measurement Infrastructure Build comes before we manage any media spend, not after. We do not run paid budget against tracking that cannot tell you what closed.
One of these gets built first because the other three are unreadable without it. Every piece is priced off the same rate card any other client is quoted from.
Connects a first capability search to an RFQ and then to what your CRM says eventually closed, months and several stakeholders later. Core, CRM-Integrated or Multi-Brand, set by how your pipeline is structured.
Capability, certification, tolerance and capacity content organized the way an engineer or a procurement reviewer actually reads a supplier site, not the way a marketing team prefers to present it.
Ranking for the specific process, material or certification a buyer types, and working to get your capabilities named when that buyer asks an AI assistant to shortlist suppliers instead of opening a search engine.
A CRM and automation build that routes an inquiry by territory, account and product line, so a quote request reaches the right rep or distributor instead of starting a channel argument.
What you actually run, what certifications and capacity you can prove, which processes you want more of, and who on the buyer side has to agree before an RFQ is submitted. Engineering, quality and procurement rarely want the same page.
Inquiry, RFQ and closed order tied together in your CRM so a search from last March can be credited for an order that shipped this year. Without it, every later decision is a guess dressed up as a report.
Capability pages with real specs, certifications that are findable rather than buried in a PDF, and quote forms that ask for part, material, tolerance and volume instead of a generic message box.
Search and AI visibility work aimed at the narrow technical queries your buyers run, then routing that respects your rep and distributor agreements so a new inquiry does not cost you a channel relationship.
We will not promise you RFQ volume. Nobody can control how many companies need a given process this quarter, and a number like that is unfalsifiable until the year is over. What we will commit to is a tracked line from first search to closed order, a fixed scope at a published price, and honest reporting about which searches produced quoted dollars. How that reporting is built is covered on the measurement page.
What we build, and what each piece actually changes for a technical sale.
A tracked line from a first capability search to the RFQ that closes fourteen months later, so the channel that sourced it is still on the record when it does.
Capability, certification and tolerance content presented for technical due diligence rather than for a casual visitor who was never going to submit an RFQ.
Visibility on what a buyer actually types, a tolerance, a coating, an alloy or a standard, rather than on your company name and a broad industry term.
Presence in the shortlist a buyer now assembles before visiting a single supplier website directly.
Inquiries reach the right person by territory, account and product line, instead of landing in a shared inbox and turning into a channel conflict.
No hourly billing, no invented industrial package, and no guaranteed RFQ volume we would have no way to control.
There is no industrial SKU and no technical-sector premium. Every price above is the same price any other client is quoted from. What changes for a manufacturer is which pieces matter and in what order, not what they cost.
We do not manage ad spend against broken tracking. Either a Measurement Build is in place, or a Growth Signal Audit has confirmed the existing setup can be trusted. On a nine to eighteen month cycle, that rule is the difference between a decision and a guess.
Managed retainers run as 12-month partnerships starting at $2,000 a month, with a six-month term available at a 15% premium. Builds are one-time, fixed scope. Save 5% with annual prepay. No hourly billing on any of it.
Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.
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Tell us what you make, who evaluates you before an RFQ gets submitted, and where your current site falls short of that scrutiny. We will tell you honestly what it takes to fix it, and what it costs.
Not one we can name yet with verified results, and we would rather say that than borrow someone else's case study. What is proven is the underlying work, the measurement builds, the technical site builds and the search work described on our measurement page, custom web design page and SEO page. When we scope your project we will be direct about which parts are well-trodden for us and which are new for this specific sector.
Yes, and it is the main reason to start with a build rather than a campaign. The Measurement Infrastructure Build keeps the first touch attached to the record as it moves from inquiry to RFQ to closed order in your CRM. A search from last March can still be credited for an order that ships this year. Core is $7,500 in 30 days. CRM-Integrated, at $12,500 in 45 days, is the tier most long-cycle clients end up on because the answer lives in the CRM, not in the ad platform.
Because a small number of high-value deals makes volume actively misleading. A search term that produces two inquiries a quarter and one quoted order is worth more than one producing forty inquiries and nothing quotable, and a volume report ranks them the other way around. We would rather report quoted dollars and won work, which means the tracking has to reconcile to your CRM before the reporting means anything. That is the case we make on the measurement page.
A manufacturing buyer searches for a capability, a material, a tolerance or a certification, not a service category, covered on our SEO page. That means content built around precise technical terms an engineer or a procurement lead would actually type, which is far more specific than a general company overview page and usually means more pages rather than better-optimized ones. The volume on any single term is low. The intent behind it is extremely high.
It does when nobody plans for it, which is why routing gets built rather than improvised. The CRM + Automation Build routes an inquiry by territory, account and product line against the agreements you already have. A quote request reaches the right rep or distributor, and does not arrive at an account somebody else is already working. Tell us how your territories and agreements are structured when we scope the build and the routing is built to match, not the other way around.
Yes, covered on our custom web design page, starting at $10,000. Capability, certification and spec content gets organized the way a procurement or engineering reviewer reads a supplier site, with certifications on findable pages rather than buried in a downloadable PDF. Multiple product lines, plants or divisions are scoped against the same floor, with the structure matching how the business actually runs.
Increasingly, yes. Engineers and buyers now ask an AI assistant to shortlist suppliers with a given capability before opening a search engine, and the shortlist gets built without anyone visiting a website. Our AI visibility page covers the work aimed at getting your capabilities named in that answer, from $2,500 a month. It sits alongside traditional search rather than replacing it.
The Growth Signal Audit, $4,500 as a fixed fee over two weeks, or $6,500 if you run multiple plants, divisions or brands. It reviews your tracking, your site, your search footprint and how an inquiry actually travels once it arrives, then hands you a prioritized plan you can act on with us or without us. Half the fee credits toward any build you sign within 60 days.
A website build, a measurement build and a CRM build are one-time, fixed-price projects. Ongoing search, AI visibility and paid media run as 12-month partnerships starting at $2,000 a month, with a six-month option at a 15% premium, the same terms every client gets. Nothing obligates you to sign a retainer because you started with a build, and there is no hourly billing on any of it.
Where each piece of a manufacturing engagement is scoped and priced.
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Tell us what you make and who evaluates you before an RFQ. We will show you what it takes to connect a first technical search to the order it eventually becomes, and what that costs.
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