Organic social is everything unpaid on your social accounts: the profiles themselves, the content calendar, the posting, and the comments and DMs that come back. It is not paid social, which buys reach on a media budget. This page covers account setup and ongoing management together, scoped to the platforms you actually use.
The unpaid presence your business keeps on social platforms. Profiles set up with the right business category, bio, links and branded visuals. A content calendar built around what your audience wants to see. Consistent posting. And community management when someone comments or sends a message.
Nobody pays to reach anyone here. Reach comes from showing up consistently and being worth following, which is a slower and more durable thing than buying impressions.
This page also covers account setup and management on its own, so if you came looking for someone to build new profiles or fix accounts a former employee set up years ago, that work lives here.
Three things are deliberately handed off, because they are a different budget and a different discipline:
People use the words interchangeably. We do not, because they are billed differently and they do different jobs.
Unpaid. Your profiles, your calendar, your posting cadence, your comments and DMs. No media budget behind any of it. Success looks like a credible, active presence and an audience that compounds over months.
Paid. Targeted ad campaigns on Meta, LinkedIn, TikTok and the rest, priced as Performance Media with the ad spend billed directly by the platform. Success looks like measurable cost per lead. See paid social.
Someone clicks a paid ad, then checks the profile behind it. If the last post is from two years ago, the ad you paid for just lost the sale. Organic is what makes paid credible.
You can run one without the other. If you run both, we keep the message consistent across them, but they stay scoped and billed as two different things.
Most engagements start with the first two. The fourth is scoped separately, because plenty of clients want to keep it in-house.
New accounts built with the right business category, an optimized bio, branded visuals and the platform settings that protect your reach and your data. Or an audit and cleanup of profiles that were set up years ago and never touched again.
Content themes, posting frequency and platform mix come from a strategy built around your audience, not a template off a shelf or whatever was easiest to produce that week.
Your handle, bio, branding and contact details should match wherever a customer looks. We keep every platform aligned so nobody finds a different business depending on which app they opened.
Comments and DMs are real customer conversations. Many clients handle these in-house. We scope community management separately when you want us to take it on, based on your volume and how fast you need replies to go out.
We build new profiles, or audit what already exists and fix what is quietly costing you visibility: a dead link, an outdated bio, a business category that does not match what you do. A half-finished profile loses a customer who was already close to converting.
We focus on the two or three platforms your audience actually uses instead of spreading across six. The captions and graphics that fill that calendar are planned through your content marketing program, so one strategy drives the blog and the feed.
We schedule across every platform you run, keep handles, bios and branded visuals matching everywhere, and stay on top of the platform changes that quietly break a profile's discoverability if nobody is watching for them.
Engagement, audience growth and what is actually working, reported every month. This is management, not a one-time setup you forget about.
This is a long game, and we say so up front. Most clients see meaningful engagement growth in three to six months, and stronger audience and traffic gains over six to twelve. We will not promise follower counts, because follower counts are the easiest number on the internet to fake and the least useful one to own.
What we deliver, and what each piece actually changes.
Profiles that convert curiosity instead of losing it to a dead bio or a broken link.
A steady, recognizable presence instead of a feed nobody remembers seeing.
Posting stops depending on whoever remembered to do it that week.
The same business shows up no matter which app a customer opened.
One team handling the foundation and the feed together, on one strategy.
A clear line between what organic builds and what paid social buys.
We do not sell organic social off a template price, because the right scope depends entirely on how many platforms you run and how often you need to show up. It is scoped as its own project, or the content folds into an AI Visibility retainer if that is already where your content comes from. Those retainer prices are published and they are below.
Responding to comments and DMs. Scoped separately, not folded into content production.
Not priced here. Ad campaigns on social platforms are Performance Media.
A per-post or flat monthly social number only works if every client runs the same platforms at the same cadence, and none of them do. Scoping takes one conversation and gives you a number that matches the actual work. The published rate card is at yoursitehub.com/pricing.
Managed retainers are 12-month partnerships starting at $2,000 a month, with a six-month term available at a 15% premium. Save 5% with annual prepay. Fixed scope or fixed monthly, with no hourly billing on any of it.
Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.
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Tell us which platforms you are on today, what your profiles actually look like, and how often you want to show up. We will tell you whether this is a scoped project on its own or already covered inside your content plan.
Organic social is the unpaid presence on your profiles: setup, content, posting and community. Paid social buys targeted reach on a media budget. They work together but they are scoped and billed separately. If buying reach is what you actually need, go to paid social.
Both. We build new profiles from scratch with the right business category, bio and branded visuals, and we audit and fix existing ones. That second case is common, usually an account set up years ago by a former employee and never touched since. Either way, the content that fills those profiles comes from your content marketing program.
There is no published organic social tier, because the right scope depends entirely on platform count and posting cadence. Some clients scope it as its own project. Others already have content flowing through an AI Visibility retainer at $2,500, $4,000 or $6,500 a month, which covers the writing and graphics that end up in the calendar. Everything we publish is on the pricing page.
Yes, but they are priced through your content marketing program rather than separately here, because captions and graphics are content assets like any other. This page is where those assets get scheduled, posted and managed once they exist.
Community management is available, but it is scoped as a separate add-on rather than included in standard content production. Many clients prefer to keep real-time comments and DMs in-house, since they often involve immediate customer questions only your team can answer.
Most businesses do better focused on two or three platforms than spread across six. We recommend which platforms fit your audience rather than defaulting to every option available, the same way we scope which platforms make sense for paid social if you run both.
Yes, and it is common work for us. We audit what exists, fix what is broken, and align everything with current platform practice. If the branded visuals themselves need work, that starts with a branding project rather than a social account fix.
Yes. Multi-location businesses need location-specific profiles or pages with consistent branding across all of them. Local visibility for each location also touches your SEO and local search work, since Google treats each location as its own local entity.
It is a long game. Most clients see meaningful engagement growth within three to six months and stronger audience and traffic gains over six to twelve. We report monthly, and we will be upfront that this is steady, compounding work through your content marketing program, not a quick win.
Yes. Paid ads reach people who have never heard of you. Organic social is what they check before they trust you enough to buy. A dead or inactive profile sitting behind a live paid social campaign undercuts the ads you are already paying for.
What sits on either side of the social calendar.
"Sean and his team are great! We've been using his company for a couple of years now and could not be happier with their services."
"Working with Sean and Nicole has been a game-changer for our business. Super professional and easy to work with."
"They do amazing work and very easy to work with! Highly recommend."
"I would highly recommend using Site Hub. They are absolutely amazing and literal masters of their craft."
Tell us which platforms you run today and how they actually look. We will tell you what needs fixing, what a real calendar looks like from here, and whether it is a scoped project or already covered by your content plan.
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