Custom Web Design

We Build Enterprise Websites

Custom website design is our specialty. We coined the term SMARTSite which is a website built right. All of our custom website work is on WordPress. Read more about SMARTSites here. 

Custom, Not Just Customized

The difference between custom and customized websites is a big one. When someone offers “customized” sites, they are simply filling a standard website template with your information. Our sites are built from the ground up, fully bespoke and tailored to your business needs.

Beautiful, Individualized Style

With our in-house creative team of talented graphic designers, artists, and writers, every aspect of your website will appeal to the senses. Because we make each website specifically for each client, we are able to incorporate your own style, imagery, and messaging into the content. That makes it a true expression of your business.

Quiet Efficiency

We know that the functions of your website are just as important as the look. Lead generation, sales, and SEO are the real focus of digital marketing. But your visitors don’t want to think about that stuff. Our approach is to make these functions work efficiently from behind the scenes, so that customers can enjoy your website without ever noticing the sales mechanisms at work.

Modern Approach

Clunky traditional websites full of messy backlinks turn customers off. SmartSites are sleek and stylishly modern, sending the message to your audience that you are at the top of your game. A business website that is stuck in the past makes customers uncomfortable, while a beautiful, up-to-date site instills consumer confidence.

Further Reading

At Site Hub, custom web design is our bread and butter. It’s how we made our name and we love doing it. Our websites have changed the trajectory of many Rochester businesses, helping them move from digital obscurity to attractive and successful online brands. As custom web design experts, we have a proven track record of boosting businesses to new heights with our websites.

The secret to our success is the SMARTSite—beautiful custom websites that are easy to use for businesses and customers. We invented SmartSites because we wanted to bring clean, navigable, and modern-looking sites to local businesses whose websites were stuck in the past.

SMARTSite’s do more than just look good, they bring in more sales. Behind the scenes, each SMARTSite is built to funnel customers toward actions that create more business. Through intuitive processes, the sites are aimed toward gathering great leads, improving your SEO, and funneling visitors toward transactions. Even though these processes are all working behind the scenes, SMARTSite’s feel completely natural and unforced to visitors. Making every visit to your site a pleasant experience is the key to how we get such great sales results for our clients.

SMARTSites integrate as part of a comprehensive marketing tech ecosystem.


Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”


Mailchimp gives you the tools and guidance you need to build your brand and make things happen.

Google Analytics
Google Analytics

Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.


Understand how users are really experiencing your site without drowning in numbers.


  • Beautiful Design
  • Ease of Use
  • Appealing Content
  • Effective Sales Funnels
  • Improved SEO


  • Consumer Confidence
  • Better Search Ranking
  • More Business
  • Increased Sales
  • New Leads

Blogs & Resources

How Are SMARTSites Better?
Steve Bucciarelli
Posted by Steve Bucciarelli
July 10, 2020

How Are SMARTSites Better?

When a potential customer wants to find out more information about your company, the first thing they do...

Read More
10 Things to Consider When Hiring a Web Design Agency
Posted by seanmckay
August 22, 2019

10 Things to Consider When Hiring a Web Design Agency

We all know that having a good website is essential to operating a successful business in today’s world....

Read More
7 Tools to Spy on Your Competitors' Marketing
Posted by seanmckay
July 31, 2019

7 Tools to Spy on Your Competitors' Marketing

What if we told you that marketing doesn’t have to be hard? It can actually be easy with...

Read More
Posted by seanmckay
November 21, 2018

Podcast: Business Voice Interviews Sean McKay

Sarah Lentini of The Greece Chamber of Commerce interviews Site Hub President, Sean McKay. They discuss Awareness, Reputation,...

Read More
GDPR Implementation Checklist 2018 - US Websites
Posted by seanmckay
May 8, 2018

GDPR Implementation Checklist 2018 - US Websites

General Data Protection Regulation (GDPR) Even though it is a European Union law, it will affect anyone who...

Read More

Reviews & Testimonials

  • Love me some Site Hub! If you want to grow your business they are the people to call.

    Jay Bernunzio Avatar
    Jay Bernunzio

    Unbelievable customer service. Incredibly reliable, professional, and helpful. I can't give enough praise to Sean and his team at Site Hub! Highly recommend using these guys!

    Jamie Otis Avatar
    Jamie Otis

    excellent attention to detail and superb service, definitely recommended

    Steven Miller Avatar
    Steven Miller
  • We saw that Site Hub won an award for Best in Digital Marketing so we hired them for a project at Gleason. They did amazing work for a killer price. will use again!

    Joshua Adams Avatar
    Joshua Adams

    We saw that Site Hub won an award for Best in Digital Marketing so we hired them for a project at Gleason. They did amazing work for a killer price. will use again!

    A Google User Avatar
    A Google User

    10 stars would be more appropriate! I highly suggest you check out Site Hub for your 2020 marketing plan!

    Kelly Ferguson Avatar
    Kelly Ferguson

Let’s talk

Got a project?

Our team of designers, developers, and marketers are excited to take on your project. Our flexible engagement models, money-back guarantee, and free project review makes it easy to get started.

We use cookies to give you the best experience.