Online reviews are critical to the success of a local business. In fact, nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 3-5 stars. You probably already know that it’s important to capture customers’ feedback, but how? Enter,...
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In the digital age, clicks can make the difference between a successful business and failure. The fundamental cornerstones of success are the same as they have always been: excellent customer service, a knowledgeable staff, return business, and positive word-of-mouth. But today, there is a new...
Continue ReadingA common mistake web designers make is allowing creativity to overpower functionality. It’s a challenge to move outside the box, (or the grid) without leaving users confused about how to navigate a site, or frustrated with the difficulty of obtaining key information. We want to...
Continue ReadingConsumer psychology explores the reasons why people buy things - why they buy the things they do, what external motivations influence them, and how they respond to marketing. Let's explore three concepts in psychology that have an effect on how marketers influence their customers and...
Continue ReadingFirst impressions are crucial. Using poorly worded content can butcher an otherwise engaging and attractive campaign. “Cooler and Warmer”, is the tagline that failed to become the new state slogan for Rhode Island. Social media ripped apart the oxymoron, creating their own cheeky...
Continue ReadingWith a new year comes new technologies, tactics and channels for digital marketing companies and their teams to learn. It’s important for companies to stay current with the ever-changing world of digital marketing. For marketing and digital companies to ensure their teams are prioritizing the...
Continue ReadingOh yes - it’s a thing, and nootropics are what’s behind it. The idea is pretty simple. Before you drink coffee you feel tired and apathetic to the world. After you drink coffee you are ready to crank through your morning work with a smile....
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