When MMB+CO approached Site Hub, it faced a challenge common among established businesses: strong brand recognition, but limited visibility for its services in search results.

MMB+CO is a New York-based accounting and advisory firm offering audit, tax, business valuation, transaction advisory, IT and cyber services, and specialized accounting for privately held companies, nonprofits, and government entities. While existing clients could easily find the website, those searching for services such as business valuation or tax advice rarely saw MMB+CO in search results. Addressing this gap was the focus of our SEO engagement.

A Strong Brand With Almost No Organic Reach

Initial data highlighted the issue: nearly all non-brand service terms ranked at position 100 or lower, so qualified buyers could not find MMB+CO. Most site traffic came from branded searches, not from service-related queries that attract new clients.

Several factors contributed to this problem. Service pages lacked depth, structure, internal links, and metadata necessary for competitive rankings. Larger regional firms dominated relevant keywords and organic results. Additionally, the site had minimal link authority beyond the homepage and branded terms.

In summary, demand existed, but the firm was not appearing in relevant searches.

The Approach: Build The Foundation, Then Earn The Rankings

Instead of pursuing short-term gains, we followed a structured process, beginning with on-page improvements and concluding with measurable results.

We began with keyword mapping and on-page optimization. Priority keywords were assigned to each service line, and we updated titles, metadata, and on-page content across more than 25 service pages to align with user search intent. We then developed comprehensive service pages for valuation, tax, audit, IT, and advisory, as well as timely articles to attract non-brand traffic. Notably, a tax-alert article related to the NYS inflation refund generated thousands of clicks.

We then focused on building off-page authority by establishing high-quality profiles, business listings, and guest content to increase link equity beyond branded terms. GA4 tracking was implemented to connect rankings with user behavior, monitoring sessions, engaged sessions, key events, and contact page visits. Weekly ranking reports were provided to the firm’s committee, and we identified near-page-one terms for future optimization.

SEO Results After Six Months

The results were evident across all key metrics.

The firm’s average Google ranking improved from the third page to the first, significantly increasing visibility to potential clients. Search clicks rose by approximately 60 percent, and impressions increased by nearly 70 percent.

Most importantly, visitor engagement increased. Contact page views grew from a handful to over 5,000, indicating more potential clients were considering outreach.

The most significant change was in search rankings. Six months prior, the firm did not appear for its key service terms. Now, MMB+CO ranks first in New York for business valuation, accounting for privately held companies, and penetration testing, and second for corporate tax advisory. These are the precise searches prospective clients use when seeking these services.

Here is the data we tracked:

• Average position improved from 23.7 to 9.4, moving the site from page three to page one.
• Organic clicks rose 59.7%, from 7.39K to 11.8K.
• Impressions rose 69.2%, from 253K to 428K.
• Organic sessions in GA4 grew 53%, from 10,698 to 16,406.
• The site now ranks on page one for 94 keywords, with an additional 38 keywords just outside the top ten.
• Contact page views increased from 5 to 5,117, indicating that organic visitors were reaching a decision point rather than simply browsing.

How Improved SEO Rankings Impact A Business

The true SEO impact lies in the overall progression: improved rankings led to greater visibility, which attracted more qualified traffic and increased engagement with the contact page. MMB+CO advanced from initial SEO traction to sustained organic growth and now competes for searches that generate new business.

If your business is well-known but difficult to find in search results for your core services, this is a challenge you can address. We specialize in this type of work. See the full MMB+CO SEO case study or explore our SEO services for more on how consistent SEO work over time could benefit your business. Contact us for a complimentary assessment of your current search visibility and potential areas for improvement.