A Critical PHP Flaw Just Hit Nearly 70% of the Web. It’s a Website Maintenance Wake-Up Call.
On October 22, SEPTA riders in Philadelphia opened their transit app and found the real-time tracking gone. Government websites in the Netherlands, Finland, Denmark, France, and Australia also went dark. They pulled themselves offline on purpose to patch a critical flaw in PHP, the code running behind nearly 70% of all websites. If you have […]
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Why Your Google Ads Conversions Don’t Match Your CRM
Folks, the math ain’t mathin’. Google Ads says you got 400 conversions last month. Your CRM says you closed 240 deals. But how do you explain the other 160? If that sounds familiar, hi, hello, welcome to our world, your tracking is broken. And we are sorry to say, you’re far from alone. In every […]
Read this postWebsites and Conversion for Cybersecurity Firms
A security firm with an insecure website loses the deal in the first thirty seconds, and it happens more than you would expect. We have been called in to clean malware off sites belonging to companies that sell security, which is an uncomfortable conversation and a fixable problem. Sean McKay worked as a cybersecurity analyst […]
Read this postContent and Brand for Cybersecurity Firms
Most cybersecurity brands look the same on purpose, and it is costing them. The palette is navy and a warning colour, the imagery is a padlock or a hooded figure, and the copy promises protection against an unnamed threat. It is a category that sells trust and then presents itself in the visual language of […]
Read this postPaid Media for Cybersecurity Firms
Paid media in cybersecurity fails for a reason that has nothing to do with the ads. The click costs a lot, the buying committee is five people, the cycle runs months, and almost nobody wires the CRM back into the platforms. So the platform reports conversions, the business reports a quiet quarter, and the budget […]
Read this postSearch and AI Visibility for Cybersecurity Firms
Cybersecurity firms have a harder search problem than most businesses, and it is not the one they usually think they have. The problem is not ranking. It is that the people who decide are not the people searching, and the words they use do not match the words you sell under. We market and build […]
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We Audited Every New Client Account for Broken Tracking. Here’s What We Found.
It’s a mess out there, guys. It’s like someone out there decided to forge ahead with the wildest technological advances in a lifetime without a plan for everyone else. When a prospect comes to us, we usually figure their tracking probably needs some tidying up. But what we keep finding is so much worse than […]
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The $10,000 a Month Google Ad Grant Most Nonprofits Waste
Why most Google Ad Grant accounts spend a few hundred dollars a month on their own brand name, and what a working account structure looks like instead.
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We Won’t Run Your Ads on Tracking We Don’t Trust
Why Site Hub requires working measurement before we manage a dollar of ad spend, and what we do when a client wants to launch on Monday.
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There Are Now Two Ways to Show Up in ChatGPT. They Need Completely Different Work.
Buying ad inventory inside ChatGPT and earning an organic citation inside its answers are two different products, and confusing them wastes real budget.
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