The $10,000 a Month Google Ad Grant Most Nonprofits Waste
Why most Google Ad Grant accounts spend a few hundred dollars a month on their own brand name, and what a working account structure looks like instead.
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We Won’t Run Your Ads on Tracking We Don’t Trust
Why Site Hub requires working measurement before we manage a dollar of ad spend, and what we do when a client wants to launch on Monday.
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There Are Now Two Ways to Show Up in ChatGPT. They Need Completely Different Work.
Buying ad inventory inside ChatGPT and earning an organic citation inside its answers are two different products, and confusing them wastes real budget.
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Google Is Moving Local Services Ads Into Google Ads
Title: What Home Services Businesses Need to Do Before Migration If you run Local Services Ads (LSAs), the platform you use to manage them is going away. Starting August 2026, Google will transition Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns. The standalone LSA dashboard, including its lead inbox and reporting, will […]
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Site Hub Wins 6 AMA Rochester Pinnacle Awards in 2026
Each year, the American Marketing Association of Rochester highlights the region’s best marketing work through its Pinnacle Awards. What sets these awards apart is the judging: submissions are reviewed by AMA chapters outside Rochester, so the results are based on the work itself, strategy, execution, and measurable outcomes, not on who you know. In June, […]
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Accounting Firm SEO: From Unranked to Page One in Six Months
When MMB+CO approached Site Hub, it faced a challenge common among established businesses: strong brand recognition, but limited visibility for its services in search results. MMB+CO is a New York-based accounting and advisory firm offering audit, tax, business valuation, transaction advisory, IT and cyber services, and specialized accounting for privately held companies, nonprofits, and government […]
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Navigating the Future: How ABM is Transforming Cybersecurity Marketing Strategies
In the rapidly evolving world of cybersecurity, standing out in a sea of competitors requires more than just cutting-edge solutions; it demands a marketing strategy that is as sophisticated and targeted as the threats your products aim to neutralize. As cybersecurity firms vie for the attention of a limited pool of decision-makers, the need for […]
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From Broken Bones to Breaking Boundaries: My Unconventional Journey to Entrepreneurship
Hey there, I’m Sean McKay, the founder, and CEO of Site Hub. I founded Site Hub in 2012, and since then we’ve grown a strong team, focusing primarily on helping small to medium-sized businesses in diverse industries from Government agencies to manufacturers, SaaS companies, and more. Today, I want to take you through my life’s […]
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Building A Robust Website in 2023: A Guide for Executive Decision-Makers
In the digital landscape of 2023, a website is no longer just a digital business card. It’s a platform for branding, lead generation, and a hub for driving traffic. For executive decision-makers, understanding the pivotal elements that shape a website is vital. This guide dives into the core considerations to ensure your site serves its […]
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Why Should You Update WordPress: The Importance of Regularly Updating Your WordPress, Plugins, and Themes
Maintaining your WordPress website isn’t just about creating great content; it’s also about ensuring that your site is operating at its optimal performance. A crucial part of this involves regularly updating your WordPress core, plugins, and themes. But why should you update WordPress? In this article, we’ll delve into the benefits of keeping your WordPress […]
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