Websites and Conversion for Cybersecurity Firms
A security firm with an insecure website loses the deal in the first thirty seconds, and it happens more than you would expect. We have been called in to clean malware off sites belonging to companies that sell security, which is an uncomfortable conversation and a fixable problem. Sean McKay worked as a cybersecurity analyst […]
Read this postContent and Brand for Cybersecurity Firms
Most cybersecurity brands look the same on purpose, and it is costing them. The palette is navy and a warning colour, the imagery is a padlock or a hooded figure, and the copy promises protection against an unnamed threat. It is a category that sells trust and then presents itself in the visual language of […]
Read this postPaid Media for Cybersecurity Firms
Paid media in cybersecurity fails for a reason that has nothing to do with the ads. The click costs a lot, the buying committee is five people, the cycle runs months, and almost nobody wires the CRM back into the platforms. So the platform reports conversions, the business reports a quiet quarter, and the budget […]
Read this postSearch and AI Visibility for Cybersecurity Firms
Cybersecurity firms have a harder search problem than most businesses, and it is not the one they usually think they have. The problem is not ranking. It is that the people who decide are not the people searching, and the words they use do not match the words you sell under. We market and build […]
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The $10,000 a Month Google Ad Grant Most Nonprofits Waste
Why most Google Ad Grant accounts spend a few hundred dollars a month on their own brand name, and what a working account structure looks like instead.
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We Won’t Run Your Ads on Tracking We Don’t Trust
Why Site Hub requires working measurement before we manage a dollar of ad spend, and what we do when a client wants to launch on Monday.
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There Are Now Two Ways to Show Up in ChatGPT. They Need Completely Different Work.
Buying ad inventory inside ChatGPT and earning an organic citation inside its answers are two different products, and confusing them wastes real budget.
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Google Is Moving Local Services Ads Into Google Ads
From August 2026 Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, and the standalone LSA dashboard, lead inbox and reporting are being retired. For most home services businesses daily lead generation stays largely the same. The change worth preparing for is the potential loss of historical performance data. Title: […]
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Site Hub Wins 6 AMA Rochester Pinnacle Awards in 2026
Site Hub won six Pinnacle Awards at the 2026 AMA Rochester ceremony in June. The awards are judged by AMA chapters outside Rochester, so results reflect strategy, execution and measurable outcomes rather than who knows who locally. Here is each award and the work that earned it. Each year, the American Marketing Association of Rochester […]
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Accounting Firm SEO: From Unranked to Page One in Six MonthsÂ
MMB+CO had strong brand recognition and almost no organic reach. Nearly every non-brand service term ranked at position 100 or lower, so buyers searching for business valuation or tax advice never saw the firm. Six months of foundation work and service content moved those terms onto page one. When MMB+CO approached Site Hub, it faced […]
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