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Visual Identity

Graphic Design

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Shake Your Money Maker

Graphic design brings your brand to life. Logos, layouts, and visuals catch the eye and make your brand memorable.
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How We Approach Design

Strategy

We begin by understanding your story, your brand’s message, and your target audience. Then create visuals that express your identity.

New Tech

Design tools are always improving. We put artistry first, and our designers are fluent in the new creative frameworks reshaping how great design gets made.

Brand Consistency

A strong logo is only effective when every asset aligns with it. We ensure your entire visual system remains consistent and cohesive.

Reporting

We monitor which visuals drive engagement, identify underperforming visuals, and assess how your brand compares with competitors.

Graphic Design Services

Visual Identity Built to Compete

Customers form opinions about your business within seconds, based on what they see, not on what you offer. This makes graphic design one of the most effective tools for small businesses. A sharp, consistent visual identity does the heavy lifting before a single word gets read. It signals credibility, builds recognition, and gives people a reason to stop scrolling and pay

Brand Assets That Unify

Bad graphic design fills space on a page without moving a customer toward a decision. We think you deserve better. Our graphic design services cover logos, brand guides, ad creative, packaging, and digital collateral, all working together to drive brand recognition and convert attention.

Your Brand, Your Assets

Many agencies deliver files and move on. We provide usage guidelines, file libraries, and templates to help your team stay on-brand long after the project ends. This approach makes graphic design an investment in lasting brand infrastructure. Strong visuals drive recognition, improve ad performance, and help your brand earn trust immediately.

Project Goals

  • Build a Visual Identity Worth Remembering
  • Create Brand Assets That Hold Up Anywhere
  • Cut the Guesswork From Marketing Output
  • Equip Teams With Real, Usable Templates
  • Outpace Competitors on Sight

Client Outcomes

  • Sharper Brand Recognition
  • Higher Ad Engagement
  • Attract New Business
  • Stronger First Impressions
  • Confident, On-Brand Teams

PRICING

Starting At $200/hr
Custom quotes are based on project scope. Bundled options are available with branding plans.
  • Logo Design and Brand Mark Development
  • Print and Digital Collateral Production
  • Ad Creative for Social, Display, and Search
  • Brand Guidelines and Asset Libraries
  • Hourly Design Support Available at $200/Hour
Annual
Discount Available

Head-Turning Visual Design

Are your brand visuals living up to their full potential? We can sort out what is working, flag what isn’t, and provide you with standout designs to make your business shine.

ACCOLADES

20+ trophies later, we still answer our own phones.

GREAT

2022-24

GREAT Awards Winner

Rochester Advertising Federation · Best Website (B2B)

2024-26

Top 1%

Top WordPress Agency

Clutch · Top 1% in Rochester market

7 Year+

GSA

GSA Contract Holder

U.S. General Services Administration · #47QRAA21D003X

2022-2023

RBJ

Best of the Web

Web Marketing Association · SMARTSite for Foodlink

2023

RBJ

Rochester Top 50

Rochester Business Journal · Fastest-Growing

2022
INC

Inc. 5000 Honoree

Inc. Magazine · 3-yr revenue growth

2025
MCOM

MarCom Awards

SMARTSite design — Geva Theatre

2022-26
AMA

AMA Pinnacle Winner

Multiple projects over multiple years

Frequently Asked Questions

Why does graphic design matter for small businesses?
Design is the first factor customers use to judge your business’s credibility. A clean logo, sharp ads, and consistent visuals build trust before anyone reads a word. Outdated or inconsistent design can quietly cost you leads, often without owners realizing it.
Project scope varies, but most include concepts, revisions, final files in all necessary formats, and a usage guide for your team. Logo projects typically provide a primary mark, secondary marks, color variations, and clear-space rules. Larger projects may include templates, brand guides, and asset libraries. We define the scope upfront to avoid unexpected add-ons.
Yes, we offer standalone logo design, but we will advise you if a logo alone may not meet your needs. Without a cohesive color palette, type system, or usage guidelines, a standalone logo may cause inconsistency across branded materials and spaces. If you need only a logo, we can provide it. For broader use across websites, ads, packaging, and social media, we recommend a small brand system.
A logo and basic brand mark typically take two to four weeks. A full visual identity with collateral requires four to eight weeks. Larger systems with multiple deliverables, such as ad creative libraries or full brand guides, take longer, and we outline the timeline before starting. Rush work is available for an additional fee, but we never skip the strategy phase to meet a faster deadline.
If you have an existing logo, color palette, or established style, we work within those parameters. We will identify any elements that may not perform well, such as fonts that do not display properly on mobile or colors that reduce ad contrast, but the final decision is yours. Many clients request new assets that fit seamlessly into their established brand.
We deliver all necessary file formats, including vector files (AI, EPS, SVG) for print and scaling, raster files (PNG, JPG) for web and social, and PDFs for sharing. For ad creative, we provide platform-specific sizes as required. If your team uses specific tools such as Figma or Canva, let us know, and we will accommodate your workflow.
Many clients retain us or use our hourly design support at $200 per hour as needed. We often handle new ad creatives, seasonal campaigns, social graphics, and one-off collateral. Working with the team that built your brand ensures consistency, as we understand and apply the established guidelines.

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Reviews & Testimonials

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