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Use the Right Words Once

First impressions are crucial. Using poorly worded content can butcher an otherwise engaging and attractive campaign. “Cooler and Warmer”, is the tagline that failed to become the new state slogan for Rhode Island.  Social media ripped apart the oxymoron, creating their own cheeky idioms to mock...

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Side Project Frenzy

If you’re like me, side projects rattle in the back of your head waiting to become a reality - usually while the 'actual work' is getting done. Did you know more and more companies are dedicating time and resources to creating side projects? From billion dollar apps...

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