Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly...
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Sometimes, words or phrases enter your vocabulary without you knowing quite what they are. SEO is one of those confusing phrases for a lot of people. You might have heard of it and its importance without really understanding it. SEO is actually a pretty easy concept...
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We all know that having a good website is essential to operating a successful business in today's world. In most cases, the website does more than just act as a gateway to the physical business. It offers an opportunity for consumers to get to know...
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Having a robust brand profile is a crucial part of running a business in today’s world. Quality digital marketing can mean the difference between success and failure. If you aren't getting the results you need, it's time to make a change. Marketing is of great importance...
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So, you’re trying to improve your website’s effectiveness. An important first step is addressing how early your website shows up in search engines. The higher your search engine rankings, the better your business. There are two primary methods of improving your search engine rankings: search engine...
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Any switched-on marketing professional should know their stuff about search engine optimization (SEO) by now. Although most successful companies have been using SEO for a while, not all managers and business leaders understand just how important it is. For anyone looking to brush up on their...
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What if we told you that marketing doesn’t have to be hard? It can actually be easy with the right guidance and tools. To be the best in your market, you have to know and understand your competition. That’s why, if you aren’t spying on them,...
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What is a Bounce Rate and How Do You Analyze It? The bounce rate reveals the percentage of visitors who depart your website without any interaction. This statistic has a major impact on sales and may also affect your visibility in Google search results. You can automatically...
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Remember that scene in Office Space when Richard Riehle’s character is explaining his job? He tries to convince two consultants that his role in the company is important because he deals with customers “so engineers don’t have to”. It’s funny in the moment, but what...
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Is Your Website ADA Compliant? Accessibility for people with disabilities is just as important on the internet as it is in real life. What many people don’t realize is that the Americans With Disabilities Act (ADA) requires that business websites be accessible to all users, regardless...
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What’s the difference between a custom website and a customized website? Though these two phrases sound the same, there’s a world of difference in what they deliver. ...
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Parallel tracking is the latest shift in digital marketing. It is a way to streamline your advertising so that you can: Keep better track of your ad stats Get more clicks And improve your ROI. Increase Your ROI with Parallel Tracking These days, we all use...
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