Google Is Moving Local Services Ads Into Google Ads
Title: What Home Services Businesses Need to Do Before Migration If you run Local Services Ads (LSAs), the platform you use to manage them is going away. Starting August 2026, Google will transition Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns. The standalone LSA dashboard, including its lead inbox and reporting, will […]
Site Hub Wins 6 AMA Rochester Pinnacle Awards in 2026
Each year, the American Marketing Association of Rochester highlights the region’s best marketing work through its Pinnacle Awards. What sets these awards apart is the judging: submissions are reviewed by AMA chapters outside Rochester, so the results are based on the work itself, strategy, execution, and measurable outcomes, not on who you know. In June, […]
Accounting Firm SEO: From Unranked to Page One in Six Months
When MMB+CO approached Site Hub, it faced a challenge common among established businesses: strong brand recognition, but limited visibility for its services in search results. MMB+CO is a New York-based accounting and advisory firm offering audit, tax, business valuation, transaction advisory, IT and cyber services, and specialized accounting for privately held companies, nonprofits, and government […]
Why Cheap Marketing Is the Most Expensive Thing You Can Buy
The pitch sounds reasonable. Run some ads, post on social media, set up a basic website, and see what happens. It’s low-risk, low-cost, and easy to justify when budgets are tight. The problem is what you’re actually paying for when you go that route, and what it quietly costs you over time. Cheap marketing is […]
Why Your Star Rating Might Be Your Best Marketing Asset
Most business owners think about ratings when something goes wrong. A bad review lands, someone vents on Google, and suddenly, reputation management is on the agenda. But the businesses quietly winning at local search and online retail are treating their ratings strategy the same way they treat their ad spend: intentionally, consistently, and backed by […]
Why Your B2B About Page Is the Most Important on Your Site
For years, the About page was the page nobody worried about. SEO best practices put service pages and landing pages at the top of the priority list. The About page got a stock photo of the team, a paragraph about the founding year, and a quick scroll past for most visitors. That advice is obsolete. […]
Why the Best Marketing Agency Probably Isn’t a Specialist
Someone asked me recently how work was going. I gave the usual answer. Then they asked a different question: did I still enjoy it? I had to think about that one. The answer is yes, but it’s what gave me pause that I want to share with you today. The Law of Familiarity The law […]
How to Build a Multi-Channel Lead Nurturing Strategy
You’ve done the hard part. You generated the lead. The prospect visited your site, downloaded a guide, and may have replied to an email. Then, communication stops. The deal stalls, and weeks later, you are unsure if they chose a competitor or lost interest. The business that remains visible, relevant, and credible after first contact […]
Should Your Agency Pursue a GSA Schedule? An Honest First-Hand Assessment
By Sean McKay, CEO of Site Hub I hold an active GSA Multiple Award Schedule contract and have managed campaigns for government clients under it. When other agency owners ask if they should pursue one, my honest answer is usually no. That puts me at odds with most published content about GSA Schedules, which is […]
Why AI Search Is Killing Organic Traffic (And What Smart Marketers Are Doing About It)
The Decline in Traffic Is Not Fatal—It Is a Filter. If you’ve opened your Google Analytics lately and felt that familiar pit in your stomach, you’re in good company. Across the web, organic traffic is slipping, sometimes by as much as 30 to 50 percent. The primary cause is Google’s AI Overviews and answer engines […]