Why Your B2B About Page Is the Most Important on Your Site
For years, the About page was the page nobody worried about. SEO best practices put service pages and landing pages at the top of the priority list. The About page got a stock photo of the team, a paragraph about the founding year, and a quick scroll past for most visitors. That advice is obsolete. […]
Where’s the Humanity? The Hard Truths About AI in Marketing
The same hollow phrases. The same suspiciously smooth paragraphs. The same “Why [X] Matters for Your Business” headlines that seem like they make sense until you read them twice and realize they said absolutely nothing. Consumers are catching on fast, and if your brand is leaning too hard on generated content, we’d bet they already […]
Content Marketing Strategies for Cybersecurity Agency Success
Knowledge is power, especially when it comes to cybersecurity. Having the right information at the right time can mean the difference between preventing a cyberattack and dealing with its aftermath. This is where consistent content marketing can make all the difference for cybersecurity agencies. At Site Hub, we’re on a mission to develop a smarter […]
Best Practices for Podcast Marketing: Authenticity and the Human Voice
There is a lesser-known 1994 Alec Baldwin movie called The Shadow. The noir aesthetic, the flirtations with mysticism and magic, and the special effects intrigued me as a little kid who dutifully watched the movie weekend after weekend, even imploring my parents to buy me the movie tie-in toys. My parents, hip to my interest […]
Is Content Done Being King? What is Content Marketing?
It has been at least 10 years that I have repeatedly heard, and said, “Content is King,” when it comes to marketing your business online. Now, of course, this isn’t 100% accurate, because crappy content is still just crappy content. Maybe we can get some leverage going here with this one: “Great Content is King.” […]