A Near Complete Guide to Marketing During the COVID-19 Era
The coronavirus outbreak has already infected over 2 million people across the globe. It has reshaped our lifestyle and completely changed the way we used to work, travel, learn, and play. Cities are locked down, schools and offices are closing, many people have been asked to work from home. Major sports leagues and international events […]
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What’s Up Site Hub?
A Site Hub update written in April 2020, in the first months of the pandemic. It covers how the team adapted to working from home, what kept moving in digital marketing while much of the world was in lockdown, and the webinars we ran at the time. What’s new at Site Hub? In this unprecedented […]
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Responding To Negative Online Reviews – 4 Simple Steps
Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their […]
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What Businesses Hope to Gain From Marketing Efforts (Spoiler alert: It’s not higher search rankings)
What businesses actually want from marketing is not higher search rankings. It is leads that turn into revenue. This looks at whether advertising spend genuinely produces better lead generation, starting from the era when a phone book listing and vehicle signage counted as a marketing plan. Does Advertising Spend Lead to More Effective Lead Generation? […]
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SEO 101: A Beginner’s Guide to Search Visibility [Search Engine Optimization]
SEO is the work of making your site the answer a search engine wants to give. Someone asks a question, the engine picks the pages it finds most useful, and you either appear or you do not. For twenty years that meant a list of blue links, and it still partly does, but the list […]
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10 Things to Consider When Hiring a Web Design Agency
Updated September 2026. Originally published August 2019. 10 Key Considerations When Hiring a Web Design Agency in 2026 Choosing the right web design partner is more than selecting a vendor; it’s about finding a creative and technical team that aligns with your goals and delivers an excellent user experience. In 2026, with websites serving as […]
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When to Outsource Your Marketing
Having a robust brand profile is a crucial part of running a business in today’s world. Quality digital marketing can mean the difference between success and failure. If you aren’t getting the results you need, it’s time to make a change. Marketing is of great importance to the long-term success of your company. It should […]
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How To Write Effective Website copy
Updated September 2026. Originally published August 2019. Writing effective website copy in 2026 Writing effective website copy in 2026 is about more than stringing together nice sentences. With search engines rewarding helpful content and visitors expecting immediate value, your words need to be clear, engaging and trustworthy. Google’s algorithms now evaluate the experience, expertise, authoritativeness […]
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Why Your is Website Slow (And How to Fix It!)
The majority of internet users avoid slow websites whenever possible. You can attract and retain more visitors by making these easy changes that will speed up your site. Check for each of these problems and take the recommended steps to address them: Massive Images and Media Excessively large or uncompressed pictures can drastically increase […]
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SEM vs. SEO: Which Is Right For You?
So, you’re trying to improve your website’s effectiveness. An important first step is addressing how early your website shows up in search engines. The higher your search engine rankings, the better your business. There are two primary methods of improving your search engine rankings: search engine marketing (SEM) or search engine optimization (SEO). […]
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