Product Release: Customer Voice
Originally published April 2018. Online reviews are critical to the success of a local business. In fact, nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 3-5 stars. You probably already know that it’s important to capture customers’ feedback, but how? Enter, Customer Voice. With this new […]
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Real Estate Brokers Matter
We Still Need Real Estate Brokers—And Here’s Why The real estate business has always been about personal service. The reason is simple: buying a home is one of the most personal decisions we make in our whole lives. Your home is reflection of you. It contains all of your hopes and dreams for yourself […]
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Digital Isn’t Just For Young People
Tech & Baby Boomers Going digital is not just for young people. One of the biggest misunderstandings about doing business online is that it’s only important to younger customers. It’s true that millennials expect online services, but so do other generations. In fact, research shows that most people, from all age groups, begin their […]
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Win Clicks and Influence People
In the digital age, clicks can make the difference between a successful business and failure. The fundamental cornerstones of success are the same as they have always been: excellent customer service, a knowledgeable staff, return business, and positive word-of-mouth. But today, there is a new factor that drives commerce—digital services. Website traffic isn’t all that […]
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7 Amazing Fundraising Tools You NEED Today!
2021 Non-Profit Fundraising Tools As the dust settles and we begin to further understand the new tax laws in effect for 2020, it is important to adapt your NPO’s Fundraising Strategies for 2021. To combat this, we think it is important to find new ways to Break Through The Noise and reach your donor base. […]
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Celebrating Success with Good Taste
Site Hub is moving into downtown Rochester, to the historic Talman building on East Main Street, where Frederick Douglass published the North Star and which served as a stop on the Underground Railroad. The move comes with the team’s growth, and there is an RSVP at the end for the celebration. Exciting things are happening […]
Read this postConsumer Marketing Psychology: What Is It & Why Is It Important?
Updated September 2026. Originally published April 2017. Consumer Marketing Psychology in 2026: Why It Matters Understanding why people buy the things they do is at the heart of modern marketing. Behavioural science has revealed that our decisions are not purely rational – they are influenced by cognitive biases, emotions, social connections and the way information […]
Read this postThe Future of Fashion
The advancement of technology is changing fashion – in how it is created, thought about, and responds to user demands. Since the digital revolution of the 2000s, fashion has undergone a significant change. Technology is now a fashion statement. Today, fashion and technology share a symbiotic relationship – fashion relies on technology, as much as […]
Read this postSide Project Frenzy
More companies are giving real time and resources to side projects, and the track record explains why. Instagram, Gmail, Twitter and DuckDuckGo all started as something other than the main job. This is the story of one of them, Unsplash, and what it says about making room for the ideas rattling around in the back […]
Read this post4 Things to Know About Digital Marketing in 2017
Essential Digital Marketing Insights for 2025 Digital marketing evolves rapidly. In 2017 it was enough to understand SEO and content, but by 2025 marketers need a much broader skill set. Platforms, privacy rules and user expectations continue to change. Here are the key areas companies should focus on today. 1. Data Literacy and Analytics With […]
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