Celebrating Success with Good Taste
Exciting things are happening at Site Hub, Rochester’s most innovative digital media firm. We are moving up in the tech world and into downtown Rochester! Site Hub is deeply committed to the city of Rochester, which is why we’ve decided to open new offices in the historic Talman building on East Main Street. This […]
Read this post10 Things You Didn’t Know About SEO
10 Surprising SEO Facts You Need to Know in 2025 Search engine optimization has evolved drastically over the last decade. As we move into 2025, success requires focusing on user experience, trustworthiness and technical performance rather than chasing algorithm tricks. Here are ten insights to help guide your strategy. 1. Google prioritizes E‑E‑A‑T and helpful […]
Read this postConsumer Marketing Psychology: What Is It & Why Is It Important?
Consumer Marketing Psychology in 2025: Why It Matters Understanding why people buy the things they do is at the heart of modern marketing. Behavioural science has revealed that our decisions are not purely rational – they are influenced by cognitive biases, emotions, social connections and the way information is presented. In a digital world dominated […]
Read this postThe Future of Fashion
The advancement of technology is changing fashion – in how it is created, thought about, and responds to user demands. Since the digital revolution of the 2000s, fashion has undergone a significant change. Technology is now a fashion statement. Today, fashion and technology share a symbiotic relationship – fashion relies on technology, as much as […]
Read this postSide Project Frenzy
If you’re like me, side projects rattle in the back of your head waiting to become a reality – usually while the ‘actual work’ is getting done. Did you know more and more companies are dedicating time and resources to creating side projects? From billion dollar apps like Instagram to start-ups like DuckDuckGo, companies of […]
Read this post4 Things to Know About Digital Marketing in 2017
Essential Digital Marketing Insights for 2025 Digital marketing evolves rapidly. In 2017 it was enough to understand SEO and content, but by 2025 marketers need a much broader skill set. Platforms, privacy rules and user expectations continue to change. Here are the key areas companies should focus on today. 1. Data Literacy and Analytics With […]
Read this postSEO and Virtual Assistants: Preparing for Spoken Search
AI Everywhere 2016’s Black Friday’s best-selling $100+ item on Amazon.com was Amazon’s Echo. Amazon was also the #1 selling manufacturer during 2016’s Cyber Monday with the Echo being their most sold item. Google (and most people who have tested both) forecasts they will out-sell their sales competitor by the end of 2016. This multi-million dollar […]
Read this postBio-Hacking: The Exploration.
Oh yes – it’s a thing, and nootropics are what’s behind it. The idea is pretty simple. Before you drink coffee you feel tired and apathetic to the world. After you drink coffee you are ready to crank through your morning work with a smile. The only difference is the thing in your belly. Bio-hacking […]
Read this postFacebook Canvas Ads, Instagram Updates, & Other Social Stuff You Ought To Know
Social Media in 2025: What’s New and What’s Next Social platforms are no longer just spaces for sharing status updates. In 2025, they are immersive ecosystems where people shop, learn, collaborate and entertain themselves. To stay competitive, marketers must understand not only how each platform functions but also how user behaviours and algorithms have evolved. […]
Read this postSelf-Driving Cars Are Part of Your Future Too
Self‑Driving Cars in 2025: Where We Are and What’s Ahead A decade ago, autonomous vehicles were still a futuristic concept. In 2025, self‑driving technology has advanced rapidly, but it hasn’t reached the fully autonomous nirvana some predicted. Most new vehicles come with advanced driver assistance systems (ADAS) that can handle highway cruising and stop‑and‑go traffic, […]
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