A Critical PHP Flaw Just Hit Nearly 70% of the Web. It’s a Website Maintenance Wake-Up Call.
On October 22, SEPTA riders in Philadelphia opened their transit app and found the real-time tracking gone. Government websites in the Netherlands, Finland, Denmark, France, and Australia also went dark.…
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Why Your Google Ads Conversions Don’t Match Your CRM
Folks, the math ain’t mathin’. Google Ads says you got 400 conversions last month. Your CRM says you closed 240 deals. But how do you explain the other 160? If…
Read this postWebsites and Conversion for Cybersecurity Firms
A security firm with an insecure website loses the deal in the first thirty seconds, and it happens more than you would expect. We have been called in to clean…
Read this postContent and Brand for Cybersecurity Firms
Most cybersecurity brands look the same on purpose, and it is costing them. The palette is navy and a warning colour, the imagery is a padlock or a hooded figure,…
Read this postPaid Media for Cybersecurity Firms
Paid media in cybersecurity fails for a reason that has nothing to do with the ads. The click costs a lot, the buying committee is five people, the cycle runs…
Read this postSearch and AI Visibility for Cybersecurity Firms
Cybersecurity firms have a harder search problem than most businesses, and it is not the one they usually think they have. The problem is not ranking. It is that the…
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We Audited Every New Client Account for Broken Tracking. Here’s What We Found.
It’s a mess out there, guys. It’s like someone out there decided to forge ahead with the wildest technological advances in a lifetime without a plan for everyone else. When…
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The $10,000 a Month Google Ad Grant Most Nonprofits Waste
Why most Google Ad Grant accounts spend a few hundred dollars a month on their own brand name, and what a working account structure looks like instead.
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We Won’t Run Your Ads on Tracking We Don’t Trust
Why Site Hub requires working measurement before we manage a dollar of ad spend, and what we do when a client wants to launch on Monday.
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There Are Now Two Ways to Show Up in ChatGPT. They Need Completely Different Work.
Buying ad inventory inside ChatGPT and earning an organic citation inside its answers are two different products, and confusing them wastes real budget.
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