SEM vs. SEO: Which Is Right For You?
So, you’re trying to improve your website’s effectiveness. An important first step is addressing how early your website shows up in search engines. The higher your search engine rankings, the better your business. There are two primary methods of improving your search engine rankings: search engine marketing (SEM) or search engine optimization (SEO). […]
6 Reasons SEO is Super Important
Why SEO Still Matters in 2025 and Beyond In a digital landscape increasingly shaped by artificial intelligence, voice assistants and privacy‑first policies, search engine optimization remains a cornerstone of online visibility. While new technologies change how people discover information, most journeys still start with a search engine. Brands that invest in SEO continue to earn […]
7 Tools to Spy on Your Competitors’ Marketing
What if we told you that marketing doesn’t have to be hard? It can actually be easy with the right guidance and tools. To be the best in your market, you have to know and understand your competition. That’s why, if you aren’t spying on them, you aren’t doing everything necessary to grow your […]
WordPress: Pros and Cons
WordPress in 2025: Pros and Cons WordPress has come a long way since its early days as a blogging platform. In 2025, it powers more than 40% of the web and continues to evolve with innovations like the block editor, full‑site editing and headless integrations. But as with any platform, it has strengths and trade‑offs. […]
A Quick Note on Bounce Rate
What is a Bounce Rate and How Do You Analyze It? The bounce rate reveals the percentage of visitors who depart your website without any interaction. This statistic has a major impact on sales and may also affect your visibility in Google search results. You can automatically calculate this number by using Google Analytics. […]
How Best To Be A Client
Remember that scene in Office Space when Richard Riehle’s character is explaining his job? He tries to convince two consultants that his role in the company is important because he deals with customers “so engineers don’t have to”. It’s funny in the moment, but what if tech-loving developers and the average person could speak the […]
ADA Compliant Websites (You’ll Want To Check Yours!)
Is Your Website ADA Compliant? Accessibility for people with disabilities is just as important on the internet as it is in real life. What many people don’t realize is that the Americans With Disabilities Act (ADA) requires that business websites be accessible to all users, regardless of their physical limitations. The reasons to […]
Custom Websites Vs. Customized Websites
What’s the difference between a custom website and a customized website? Though these two phrases sound the same, there’s a world of difference in what they deliver.
What Is Parallel Tracking?
Parallel tracking is the latest shift in digital marketing. It is a way to streamline your advertising so that you can: Keep better track of your ad stats Get more clicks And improve your ROI. Increase Your ROI with Parallel Tracking These days, we all use multiple devices to get online. Between tablets, smartphones, […]
Podcast: Business Voice Interviews Sean McKay
Sarah Lentini of The Greece Chamber of Commerce interviews Site Hub President, Sean McKay. They discuss Awareness, Reputation, and Conversion as well as GeoFencing and more!