Product Release: Customer Voice
Online reviews are critical to the success of a local business. In fact, nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 3-5 stars. You probably already know that it’s important to capture customers’ feedback, but how? Enter, Customer Voice. With this new product, you have the […]
Real Estate Brokers Matter
We Still Need Real Estate Brokers—And Here’s Why The real estate business has always been about personal service. The reason is simple: buying a home is one of the most personal decisions we make in our whole lives. Your home is reflection of you. It contains all of your hopes and dreams for yourself […]
Digital Isn’t Just For Young People
Tech & Baby Boomers Going digital is not just for young people. One of the biggest misunderstandings about doing business online is that it’s only important to younger customers. It’s true that millennials expect online services, but so do other generations. In fact, research shows that most people, from all age groups, begin their […]
Win Clicks and Influence People
In the digital age, clicks can make the difference between a successful business and failure. The fundamental cornerstones of success are the same as they have always been: excellent customer service, a knowledgeable staff, return business, and positive word-of-mouth. But today, there is a new factor that drives commerce—digital services. Website traffic isn’t all that […]
7 Amazing Fundraising Tools You NEED Today!
2021 Non-Profit Fundraising Tools As the dust settles and we begin to further understand the new tax laws in effect for 2020, it is important to adapt your NPO’s Fundraising Strategies for 2021. To combat this, we think it is important to find new ways to Break Through The Noise and reach your donor base. […]
Celebrating Success with Good Taste
Exciting things are happening at Site Hub, Rochester’s most innovative digital media firm. We are moving up in the tech world and into downtown Rochester! Site Hub is deeply committed to the city of Rochester, which is why we’ve decided to open new offices in the historic Talman building on East Main Street. This […]
10 Things You Didn’t Know About SEO
10 Surprising SEO Facts You Need to Know in 2025 Search engine optimization has evolved drastically over the last decade. As we move into 2025, success requires focusing on user experience, trustworthiness and technical performance rather than chasing algorithm tricks. Here are ten insights to help guide your strategy. 1. Google prioritizes E‑E‑A‑T and helpful […]
Why Simple Is Smart – Simplifying Web Design in 2017
A common mistake web designers make is allowing creativity to overpower functionality. It’s a challenge to move outside the box, (or the grid) without leaving users confused about how to navigate a site, or frustrated with the difficulty of obtaining key information. We want to create memorable exciting experiences, but you can’t be memorable if […]
Consumer Marketing Psychology: What Is It & Why Is It Important?
Consumer Marketing Psychology in 2025: Why It Matters Understanding why people buy the things they do is at the heart of modern marketing. Behavioural science has revealed that our decisions are not purely rational – they are influenced by cognitive biases, emotions, social connections and the way information is presented. In a digital world dominated […]
Use the Right Words Once
First impressions are crucial. Using poorly worded content can butcher an otherwise engaging and attractive campaign. “Cooler and Warmer”, is the tagline that failed to become the new state slogan for Rhode Island. Social media ripped apart the oxymoron, creating their own cheeky idioms to mock the campaign. Rhode Island didn’t skimp out when it […]