Google’s New Safety Requirements: What You Need to Do
Big Problem: Changes in security protocols could mean your website is flagged by Google as “unsafe.” Easy Solution: Have Site Hub update your security certificate. As part of their efforts to make the web safer for their users, Google has tried to encourage websites to get digital certificates. These digital certificates, also known as […]
What is Geo-Fencing?
Think of a geofence as a virtual border. It extends for a specific area around a location as chosen by whoever sets it up. Using GPS or cell carrier towers, devices that enter or exit this virtual border engage the action of the fence.
GDPR Implementation Checklist 2018 – US Websites
General Data Protection Regulation (GDPR) Even though it is a European Union law, it will affect anyone who deals with organizations or individuals from the EU. Specifically, the regulation changes how European citizens’ personal information is collected and processed. The main point of the regulations is that consumer consent to share their data is “freely […]
Product Release: Customer Voice
Online reviews are critical to the success of a local business. In fact, nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 3-5 stars. You probably already know that it’s important to capture customers’ feedback, but how? Enter, Customer Voice. With this new product, you have the […]
Real Estate Brokers Matter
We Still Need Real Estate Brokers—And Here’s Why The real estate business has always been about personal service. The reason is simple: buying a home is one of the most personal decisions we make in our whole lives. Your home is reflection of you. It contains all of your hopes and dreams for yourself […]
Digital Isn’t Just For Young People
Tech & Baby Boomers Going digital is not just for young people. One of the biggest misunderstandings about doing business online is that it’s only important to younger customers. It’s true that millennials expect online services, but so do other generations. In fact, research shows that most people, from all age groups, begin their […]
Win Clicks and Influence People
In the digital age, clicks can make the difference between a successful business and failure. The fundamental cornerstones of success are the same as they have always been: excellent customer service, a knowledgeable staff, return business, and positive word-of-mouth. But today, there is a new factor that drives commerce—digital services. Website traffic isn’t all that […]
7 Amazing Fundraising Tools You NEED Today!
2021 Non-Profit Fundraising Tools As the dust settles and we begin to further understand the new tax laws in effect for 2020, it is important to adapt your NPO’s Fundraising Strategies for 2021. To combat this, we think it is important to find new ways to Break Through The Noise and reach your donor base. […]
Celebrating Success with Good Taste
Exciting things are happening at Site Hub, Rochester’s most innovative digital media firm. We are moving up in the tech world and into downtown Rochester! Site Hub is deeply committed to the city of Rochester, which is why we’ve decided to open new offices in the historic Talman building on East Main Street. This […]
10 Things You Didn’t Know About SEO
10 Surprising SEO Facts You Need to Know in 2025 Search engine optimization has evolved drastically over the last decade. As we move into 2025, success requires focusing on user experience, trustworthiness and technical performance rather than chasing algorithm tricks. Here are ten insights to help guide your strategy. 1. Google prioritizes E‑E‑A‑T and helpful […]