Content Writing 101: Where to Start When Writing Online
Since human hands could hold a brush, we’ve been scribbling thoughts out of our heads and into the greater literary canon. But over the thousands of years, our technique has evolved. In place of archaic dowries regarding the trade of oxen, we now can articulate a little more about our joys, our sorrows, and ultimately, […]
What Are the Top 4 Marketing Strategies in 2022?
4 Types of Marketing Strategies That Actually Work for Businesses Should you pay for Facebook ads? Should you hand out pamphlets? Should you rent a vendor booth at the local fair to hawk your business? If you have a business, big or small, these questions have most certainly been on your mind. The landscape of […]
Shape Theory in Advertising: The Hidden Language of Branding
When we express ourselves, we often rely on the things we learned in kindergarten. We invoke colors when we say I feel as serene as a blue sky or I went red with embarrassment. We rely on our letters; basic strings like UGH or ARRRGH express frustration without the construction of entire essays. These are […]
How to Budget Ad Spend for Facebook, Instagram and Other Digital Ads
Best Practices for Podcast Marketing: Authenticity and the Human Voice
There is a lesser-known 1994 Alec Baldwin movie called The Shadow. The noir aesthetic, the flirtations with mysticism and magic, and the special effects intrigued me as a little kid who dutifully watched the movie weekend after weekend, even imploring my parents to buy me the movie tie-in toys. My parents, hip to my interest […]
Is Content Done Being King? What is Content Marketing?
It has been at least 10 years that I have repeatedly heard, and said, “Content is King,” when it comes to marketing your business online. Now, of course, this isn’t 100% accurate, because crappy content is still just crappy content. Maybe we can get some leverage going here with this one: “Great Content is King.” […]
Site Hub: AVA Digital Award Winner
We are honored to announce that Site Hub is the recipient of 3 AVA Digital Awards for 2022. At Site Hub, our SMARTsites are our bread and butter. We are always striving to innovate within our field. We love what we do and it is a privilege to be recognized by industry professionals for our […]
Ten Years In: From humble attic beginnings to full-fledged digital marketing company; Reflecting on Site Hub’s upward trajectory of growth
How it Started Cold calls out of a drafty attic. One simple goal of making one new appointment each day. At first, it was a way to stay busy; a new direction to take after the loss of his father. But those early YES and small successes lead to the need for a bigger team […]
3 Proven Marketing Strategies for Businesses and a couple that just missed the list
Another day another can’t miss, must-have marketing strategy, right? I have been working in digital marketing for most of my life. I have certifications of proficiency, excellence, achievements, and more. I am what many would refer to as a well-qualified digital marketing expert, and I work for an award-winning online marketing agency, so who better […]
The Year That Was 2021 at Site Hub
It is almost impossible to believe, but here we are about to put a wrap on 2021, and it’s as good a time as any to recap the last 12 months or so and to bring you up to speed. Want to Thrive? Gotta Grow One of the goals for Site Hub this year was […]