How Much Does it Cost To Build A Website?
A first impression of a website is made within 50 milliseconds. To put that into perspective, 1ms is one-thousandth of a second; so 50ms is fifty-thousandths of a second. That is…not a lot of time. It’s true that the time, energy, and resources you invest in your company’s physical presence and operations are of critical […]
Reciprocity and Success at Site Hub: 2022 In Review
Every single one of us at Site Hub is committed to learning and honing our skills, shaping them to align with the needs of our clients. 2022 was a year of growth, resilience, and success. We celebrated some pretty major milestones – ten years in the business and won some very exciting awards. We won […]
How to Keep Your Audience in a Post-Pandemic Digital World
The jury is out. Digital marketing post-pandemic should be a multi-channel, multi-faceted endeavor. Marketing in today’s digital landscape looks vastly different than it did 2½ years ago. The old promise of Digital Advertising was that you could reach exactly who you needed, when you needed to, as often as you wanted. But now, getting your […]
Content Writing 101: Where to Start When Writing Online
Since human hands could hold a brush, we’ve been scribbling thoughts out of our heads and into the greater literary canon. But over the thousands of years, our technique has evolved. In place of archaic dowries regarding the trade of oxen, we now can articulate a little more about our joys, our sorrows, and ultimately, […]
What Are the Top 4 Marketing Strategies in 2022?
4 Types of Marketing Strategies That Actually Work for Businesses Should you pay for Facebook ads? Should you hand out pamphlets? Should you rent a vendor booth at the local fair to hawk your business? If you have a business, big or small, these questions have most certainly been on your mind. The landscape of […]
Shape Theory in Advertising: The Hidden Language of Branding
When we express ourselves, we often rely on the things we learned in kindergarten. We invoke colors when we say I feel as serene as a blue sky or I went red with embarrassment. We rely on our letters; basic strings like UGH or ARRRGH express frustration without the construction of entire essays. These are […]
How to Budget Ad Spend for Facebook, Instagram and Other Digital Ads
Best Practices for Podcast Marketing: Authenticity and the Human Voice
There is a lesser-known 1994 Alec Baldwin movie called The Shadow. The noir aesthetic, the flirtations with mysticism and magic, and the special effects intrigued me as a little kid who dutifully watched the movie weekend after weekend, even imploring my parents to buy me the movie tie-in toys. My parents, hip to my interest […]
Is Content Done Being King? What is Content Marketing?
It has been at least 10 years that I have repeatedly heard, and said, “Content is King,” when it comes to marketing your business online. Now, of course, this isn’t 100% accurate, because crappy content is still just crappy content. Maybe we can get some leverage going here with this one: “Great Content is King.” […]
Site Hub: AVA Digital Award Winner
We are honored to announce that Site Hub is the recipient of 3 AVA Digital Awards for 2022. At Site Hub, our SMARTsites are our bread and butter. We are always striving to innovate within our field. We love what we do and it is a privilege to be recognized by industry professionals for our […]