Is Content Done Being King? What is Content Marketing?
Content is not king. Great content is, because bad content is still just bad content. Content marketing means creating material, videos, blogs and social posts, that does not explicitly promote the brand but builds interest in what it sells. It has been at least 10 years that I have repeatedly heard, and said, “Content is […]
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3 Proven Marketing Strategies for Businesses and a couple that just missed the list
Another day another can’t miss, must-have marketing strategy, right? I have been working in digital marketing for most of my life. I have certifications of proficiency, excellence, achievements, and more. I am what many would refer to as a well-qualified digital marketing expert, and I work for an award-winning online marketing agency, so who better […]
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The Year That Was 2021 at Site Hub
A recap of Site Hub’s 2021: growing the team without much regard for physical location, the awards the work earned, and the move into government contracting. Written at the close of the year to bring clients up to speed. It is almost impossible to believe, but here we are about to put a wrap on […]
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Facebook is Doing What, Now?
Facebook’s parent company Meta is putting ten billion dollars into the metaverse over the coming year, on Zuckerberg’s claim that it will be the successor to the mobile internet. Worth holding onto while you read: it does not really exist yet, and may never exist in a physical sense. Never one to miss too many […]
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Snackable Content as a Tool to Level the Playing Field
Updated September 2026. Originally published October 2021. The average visitor spends 52 seconds on a website and reads just over half of what is on the page. The first 2.6 seconds decide whether they stay at all. If your content is not broken into snippets, graphics and short video, you have very little control over […]
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Do I Need to Add Podcasting to my Digital Portfolio?
Podcasting is not new, it just became popular again. This walks through what a podcast actually is, what running one takes, and how to work out whether it earns a place next to the SEO and paid work you are already doing. As if running a business wasn’t hard enough, right? You already navigate the […]
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Here Are The 4 Reasons Why People Use A VPN
Keeping things secure and private is the most difficult thing to achieve in this digital age. gone are the days when tracing people involved working with a secret agency. Now, almost everyone is carrying around their most important credentials with them on their mobiles and laptops. Data, the new gold of this age, is always […]
Read this postVideos are Important- But HOW Important?
When thinking of how best to market your company online, a great place to start is thinking about how you use the internet to find goods and services. A great cross-reference is to see what your competitors are doing to be found online. This is a great baseline tactic, but let’s be honest: Our individual […]
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The Story of PrivaShe and One Young Woman’s Drive to Conquer Cyber Crime
Nuzhat Minhaz came to Rochester from Bangladesh as an international student at RIT and built PrivaShe to take on the rise in cybercrime she had watched happen at home. This is her account of why she started, what she built, and what she wants it to change for women in STEM. Nuzhat Minhaz is three […]
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Post Coronavirus: How Web Development Will Shape the Next Normal
To slow the spread of the coronavirus, everyone is highly encouraged to practice social distancing for the foreseeable future. The long-term effects of the pandemic are expected to change markets and push digital commerce. Businesses that adapt to the next normal first will have a great advantage over their competitors. Your website is going to […]
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