Content Writing 101: Where to Start When Writing Online
Since human hands could hold a brush, we’ve been scribbling thoughts out of our heads and into the greater literary canon. But over the thousands of years, our technique has evolved. In place of archaic dowries regarding the trade of oxen, we now can articulate a little more about our joys, our sorrows, and ultimately, […]
What Are the Top 4 Marketing Strategies in 2022?
4 Types of Marketing Strategies That Actually Work for Businesses Should you pay for Facebook ads? Should you hand out pamphlets? Should you rent a vendor booth at the local fair to hawk your business? If you have a business, big or small, these questions have most certainly been on your mind. The landscape of […]
Shape Theory in Advertising: The Hidden Language of Branding
When we express ourselves, we often rely on the things we learned in kindergarten. We invoke colors when we say I feel as serene as a blue sky or I went red with embarrassment. We rely on our letters; basic strings like UGH or ARRRGH express frustration without the construction of entire essays. These are […]
Best Practices for Podcast Marketing: Authenticity and the Human Voice
There is a lesser-known 1994 Alec Baldwin movie called The Shadow. The noir aesthetic, the flirtations with mysticism and magic, and the special effects intrigued me as a little kid who dutifully watched the movie weekend after weekend, even imploring my parents to buy me the movie tie-in toys. My parents, hip to my interest […]