Content Writing 101: Where to Start When Writing Online
Writing has one advantage over speaking: it can be edited before anyone sees it. These are the habits that keep online writing on target, whether you are a copywriter, a blogger, or the person who ended up responsible for the company website. Since human hands could hold a brush, we’ve been scribbling thoughts out of […]
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What Are the Top 4 Marketing Strategies in 2022?
4 Types of Marketing Strategies That Actually Work for Businesses Should you pay for Facebook ads? Should you hand out pamphlets? Should you rent a vendor booth at the local fair to hawk your business? If you have a business, big or small, these questions have most certainly been on your mind. The landscape of […]
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Shape Theory in Advertising: The Hidden Language of Branding
When we express ourselves, we often rely on the things we learned in kindergarten. We invoke colors when we say I feel as serene as a blue sky or I went red with embarrassment. We rely on our letters; basic strings like UGH or ARRRGH express frustration without the construction of entire essays. These are […]
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Best Practices for Podcast Marketing: Authenticity and the Human Voice
Roughly 80 million Americans listen to a podcast every week, against about 122 million television watchers, on a format that only took hold in 2004. Portability and niche subjects explain part of that, and the communities that form around shows explain more. The element most brands overlook is the one that makes the format work […]
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