Why AI Search Is Killing Organic Traffic (And What Smart Marketers Are Doing About It)
The Decline in Traffic Is Not Fatal—It Is a Filter. If you’ve opened your Google Analytics lately and felt that familiar pit in your stomach, you’re in good company. Across the web, organic traffic is slipping, sometimes by as much as 30 to 50 percent. The primary cause is Google’s AI Overviews and answer engines […]