Why Simple Is Smart – Simplifying Web Design in 2017
A common mistake web designers make is allowing creativity to overpower functionality. It’s a challenge to move outside the box, (or the grid) without leaving users confused about how to navigate a site, or frustrated with the difficulty of obtaining key information. We want to create memorable exciting experiences, but you can’t be memorable if […]
Read this postUse the Right Words Once
Badly chosen words can sink an otherwise good campaign. Rhode Island hired Milton Glaser, the designer behind I Love New York, and still got torn apart on social media for a state slogan that read as an oxymoron. These are five checks worth running before copy goes out. First impressions are crucial. Using poorly worded […]
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