Why Simple Is Smart – Simplifying Web Design in 2017
A common mistake web designers make is allowing creativity to overpower functionality. It’s a challenge to move outside the box, (or the grid) without leaving users confused about how to navigate a site, or frustrated with the difficulty of obtaining key information. We want to create memorable exciting experiences, but you can’t be memorable if […]
Use the Right Words Once
First impressions are crucial. Using poorly worded content can butcher an otherwise engaging and attractive campaign. “Cooler and Warmer”, is the tagline that failed to become the new state slogan for Rhode Island. Social media ripped apart the oxymoron, creating their own cheeky idioms to mock the campaign. Rhode Island didn’t skimp out when it […]