Web Design + Development

Custom web design built around SMARTSites, not templates.

We build custom WordPress sites we call SMARTSites, engineered to convert visitors into leads instead of just looking good on a monitor. That includes custom plugin work, HIPAA-architecture applications, and integrations with the CRM and analytics tools you already run. Every project is scoped and quoted from $10,000, never off a template and never by the hour.

Builds from $10,000
SiteCare from $199/mo
No hourly billing, ever

What a SMARTSite actually is

A SMARTSite is our name for a custom-built WordPress site designed around conversion instead of decoration. A clear path from homepage to contact form, an SEO-ready foundation, and a backend your team can update without calling us every time a paragraph changes.

It is not a theme with your logo dropped on top. Every SMARTSite is built from your goals, your audience and your sales process. WordPress is the default for every build, we write custom plugins when off-the-shelf functionality does not cover what your business needs, and we do not build on page builders or template marketplaces.

Where to go next

What connects to the build

We build the custom sites and applications. Here is the work scoped alongside it:

eCommerce → Storefront builds, product, cart and checkout structure
Marketing Measurement → Fixing tracking you cannot trust before the site depends on it
CRM + Automation → The pipelines and automations a form submission lands in

The four pieces

Most projects are the first one. The second and third get added when your business genuinely needs them. The fourth only matters after launch.

Added to a build

Custom plugin development

From $10,000 scoped in

Client portals, calculators, gated tools and anything else WordPress does not do out of the box. Scoped into the same project rather than billed as a separate engagement.

Added to a build

HIPAA-architecture applications

From $10,000 scoped in

Applications built with HIPAA technical safeguards considered from the first wireframe rather than bolted on after a compliance review flags a problem.

After launch, optional

SiteCare hosting and maintenance

$199-$399 / mo

Hosting, updates and maintenance on the site we built. Essential, Standard and Plus step up what is covered. You are never required to stay on it.

The build

How a web design project actually runs

01

A working session on your business

Not a design mood board. Your goals, your current traffic and conversion data if you have it, your CRM and analytics setup, and what your sales process looks like from first click to signed contract.

02

Design and build on WordPress

Every page built around a clear next step for the visitor, with custom plugin work added when off-the-shelf functionality does not cover what your business needs.

03

Wire it into what you already run

Your CRM, your email platform, Google Analytics and whatever else feeds your reporting. We would rather connect the new site to measurement you already trust than hand you a site with no way to prove it works.

04

Launch and train your team

Every project includes training so your team can manage the site after launch, not a locked-down build only we can touch. SiteCare is available afterward if you want us keeping the lights on.

Scope moves the number, not a meter. Page count, how many integrations the site has to speak to, how much content needs writing or migrating, and whether the project includes custom plugin work or HIPAA-architecture requirements. All of it is settled during scoping and quoted as one fixed price. There is no hourly rate underneath any of it, and there is no stripped-down tier below the $10,000 floor. If you are still budgeting, our guide to how much it costs to build a website walks through what drives the number.

What you get

What we build, and what each piece actually changes for you.

A custom WordPress SMARTSite built from the ground up

The site works the way you operate instead of forcing you to adapt to someone else's template.

A layout built around your sales process, not a mood board

Clear paths to contact forms, calls and quote requests on every page, so design decisions serve a business goal.

Custom plugin development for non-standard functionality

The thing your business actually needs gets built, rather than worked around with three plugins that half fit.

HIPAA-architecture applications for healthcare-adjacent clients

Access controls, encrypted data handling and audit-ready structure designed in from the first wireframe.

CRM, analytics and marketing tool integrations

The new site feeds the reporting you already trust instead of creating a second, disconnected data source.

Mobile-first, accessibility-conscious build with SEO structure built in

The sitemap, headings and page structure are right from the first draft rather than retrofitted later.

Training, and one point of contact from kickoff to launch

Your team can manage day-to-day content changes without us, and you always know who to call.

Pricing

Every web design and development price

See the full rate card →
What's included
  • A custom WordPress SMARTSite designed around conversion, not decoration
  • Custom plugin development and applications in scope
  • HIPAA-architecture applications available for healthcare-adjacent work
  • CRM, analytics and marketing tool integrations
  • Training so your team can manage the site after launch
  • One fixed quote for your project. No hourly billing, and no tier below $10,000
What's included
  • Hosting for the site we built
  • Core, theme and plugin updates kept current
  • Baseline maintenance and support
What's included
  • Everything in Essential
  • Wider maintenance coverage
  • Priority support response
What's included
  • Everything in Standard
  • Highest maintenance coverage
  • Highest support tier
eCommerce storefront builds

Product, cart and checkout structure. Scoped and explained on the eCommerce page.

From $10,000
Scoped as Custom Web and Development
Attribution Audit

If you are not sure a rebuild is the right move, this ranks the decision first.

$995
Fixed, 24 hours after access. Full fee credits toward a build signed within 60 days

Fixed scope, fixed price, every time

We quote your project once we understand what you need. Never by the hour, and we never promise results we cannot control.

Terms

The build is a one-time project, not a retainer. SiteCare runs as a 12-month term with a six-month option at a 15% premium. Save 5% with annual prepay.

Quickest way in

Book 15 minutes

Would rather talk it through than write it out? Grab a slot below. No charge, no pitch deck, and you will get a straight answer on whether this is the right fit.

Calendar not loading? Open it in a new tab, or call (585) 300-4640.

No pitch deck involved

Get your project scoped

Tell us what you are building, what your current site is doing wrong, and what you need it to do instead. We will tell you honestly what it takes and what it costs before you commit to anything.

(585) 300-4640 hello@yoursitehub.com
350 East Ave Suite 1, Rochester, NY 14604

Frequently asked questions

A SMARTSite is our name for a custom WordPress site built around conversion instead of decoration. Clear navigation, a fast backend, and a path from homepage to contact form that actually works. WordPress is our default for every build, we write custom plugins when off-the-shelf functionality does not cover what you need, and we do not build on page builders or template marketplaces. If you are building an online store specifically, our eCommerce page covers how that build is scoped and priced.

Custom Web and Development starts at $10,000 and scales with page count, integrations and content needs. We do not sell a stripped-down entry tier below that floor, and we do not quote by the hour. If you are not sure whether a full rebuild or a smaller fix is the right move, an Attribution Audit is $995 and ranks that decision for you before you spend anything on a build.

Yes, built into the same SMARTSite framework we use for every project, but storefronts are scoped on their own page. Our eCommerce page covers what a store build includes, including product, cart and checkout structure, inventory integrations and product page SEO foundations. Pricing starts at the same $10,000 floor, because a storefront is scoped as Custom Web and Development like everything else here.

It is a web application built with HIPAA technical safeguards considered from the first wireframe rather than added after the fact. Access controls, encrypted data handling and audit-ready structure. If your project touches protected health information, tell us during scoping so it shapes the architecture from day one. It is priced from $10,000 like any Custom Web and Development project.

It depends on scope, page count and how fast we get your content and feedback. A straightforward SMARTSite runs a matter of weeks. A build with custom plugins or HIPAA-architecture requirements takes longer because there is more to build and test. We give you a real timeline once your project is scoped, not a generic range.

Yes. Most SMARTSites connect to the CRM, email platform and analytics tools you already run, so the new site feeds reporting you already trust instead of creating a second, disconnected data source. If your current tracking cannot be trusted yet, our marketing measurement page covers fixing that first. If the pipeline a form submission lands in also needs work, that is CRM and automation.

Yes, through SiteCare, our hosting and maintenance plans at $199, $279 and $399 a month for Essential, Standard and Plus. You can also host elsewhere if you prefer. Every project includes training so your team can manage day-to-day content changes without us. If your rankings depend on site speed and structure, our SEO page covers how those foundations get maintained long term.

Yes. We migrate your content, preserve the SEO equity you have already earned, and rebuild the design and functionality around what is actually working and what is not. Done right, a redesign should grow your traffic and conversions rather than reset them back to zero. Pricing runs the same scoping from $10,000 as any new build.

No. Custom Web and Development is a one-time, fixed-price project, not a retainer. If you add SiteCare hosting afterward, that runs as a 12-month term with a six-month option at a 15% premium, and annual prepay saves 5%. Nothing about the build itself locks you into ongoing fees. Our lead generation page covers what typically comes next once the site is live.

What clients say

Verified Google reviews
★★★★★

"Sean and his team are great! We've been using his company for a couple of years now and could not be happier with their services."

Cookies and Cream
★★★★★

"Working with Sean and Nicole has been a game-changer for our business. Super professional and easy to work with."

Tamia
★★★★★

"They do amazing work and very easy to work with! Highly recommend."

Brittany Quataert
★★★★★

"I would highly recommend using Site Hub. They are absolutely amazing and literal masters of their craft."

Chris Bentley
No agency theater.

Get a website that actually works for you.

Tell us what your current site is doing wrong and what you need it to do instead. Just a scoped project and a real number, from $10,000, quoted once and never by the hour.

Scope my project